15 replies
I tried a random experiment recently. I won't link to the WSO in question (that's against the rules here), but I will post my results (no, the link is not in my signature either).

I posted a WSO where a certain number of initial members got in free. Utilizing a coupon code to limit the number of buyers, I basically handed out a really nice product to a bunch of warriors for free. The product took me over 80 hours to make and it was what I would consider at least $99 worth of value.

The result? All of the coupons were used up, but more importantly, I was able to offer several products within that free WSO. So every one of the freebie grabbers got some great content, I got reviews for my new product, and hopefully I'll even make some money from the offers within my free WSO. One product in particular can make $60 per year minimum (it's my favorite email marketing software that I personally use).

If you're new around here and looking for a great way to get traffic, especially if nobody can vouch for your credibility yet, this appears to be a good strategy and I think I'm going to continue experimenting with it. Looking back, I wish that I had offered even more coupons for free than I did! They all were gone less than two hours after posting my WSO.
#free #wso
  • Profile picture of the author brazosbelle
    Sounds like a good strategy! Thanks for sharing...

    Patti
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  • Profile picture of the author A007A
    Hi Chris
    thanks for sharing but i don't know what is wso so please tell me whats this and its usage
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    • Profile picture of the author AprilCT
      Originally Posted by A007A View Post

      Hi Chris
      thanks for sharing but i don't know what is wso so please tell me whats this and its usage
      It's a Warrior Special Offer, there's a forum for that one if you look.
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  • Profile picture of the author ChadRichards
    I'm getting ready to do just that, Chris. Looks like a very cheap way to build a nice list!
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    • Originally Posted by ChadRichards View Post

      I'm getting ready to do just that, Chris. Looks like a very cheap way to build a nice list!
      If you're using this to build a list, I would recommend charging $1 for your WSO.

      That way you have a list of people capable of purchasing products and not just a random list of freebie seekers. If you pay for the # of members on your list, it helps to only bring on board the ones that can potentially earn you money.
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  • Profile picture of the author ChadRichards
    Nice tip, Chris. Thanks!
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  • Profile picture of the author seobro
    I am tired of seeing - HURRY, only one left at this low low price.

    When you buy something the fake scarcity plea screams scam.

    Like we need a rating system for WSO right away.
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    • Profile picture of the author petelta
      Originally Posted by seobro View Post

      I am tired of seeing - HURRY, only one left at this low low price.

      When you buy something the fake scarcity plea screams scam.

      Like we need a rating system for WSO right away.
      It's not a fake scarcity plea though... there is only 1 left at that price.

      You force websites to the top of rankings when they don't naturally deserve to be there... what's the difference SEObro?

      Now to the OP, free WSOs are a great way to build a list. It's especially perfect to do if you plan on launching a product for money in that same niche later on.

      Build that targeted list and bank.
      Signature
      TEESPRING Student Rakes In Over $116k In Less Than 3 Months
      Niche Pro Profits - How I raked in OVER $120k in 9 months with authority niche sites...

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  • Profile picture of the author paul nicholls
    Sounds like you did well out of it

    I have never got round to doing a Free WSO yet but it`s on my list to try

    Any test to do with list building is good fun :-)
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    • Profile picture of the author Patrick Batty
      Interesting strategy.
      I hadn't thought of the coupon code idea.

      But I definitely can vouch for the value of offering a free wso.

      It really got things moving in the right direction for me early last year and haven't look back since.
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  • Profile picture of the author Lee Murray
    Free WSO's all day, baby! Each bump brings me 90-150 new subs and at least 2 or 3 OTO sales... for only 40 bucks! I have yet to meet the solo ad that performs this well.
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  • Profile picture of the author Tanya E
    Sounds like an excellent strategy! I must try this one day.

    When you have buyers for your OTO do you separate them in your list or in your auto responder so that they get a separate set of mails than the freebie seekers?
    Signature
    ...
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  • Profile picture of the author LillySage
    I recently offered my Kindle Book as a free WSO...too early to tell if it's been profitable on the backend, but I did net about 150 new email subscribers. Not bad!
    Signature

    Get my 149-Page Kindle Publishing System WSO FREE TODAY...FREE WSO TODAY!

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  • Profile picture of the author TipTopMarketer
    The $40 bump on a WSO generates about 300 views to your thread with a good title, and can bring in 1-3 sales on a bump. It's very effective advertising and cheaper than PPC. First time round, one can generate 50+ subscribers within 24 hours. Then it slowly tapers as it gets pushed to the back. Just work on your offer and you'll be fine Overall great source of traffic and income stream.
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