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What are the desired conversions?

by Confined To Life
3 replies
Let's say you have a blog. On that blog you have a couple of opt-ins (top-right sidebar and lightbox). You link your blog posts to your squeeze page at least once every couple of posts. Your squeeze page is relatively attractive.

For every 1000 visitors to the blog, how many of them are going to opt-in?

They have 3 options, lightbox initial opt-in, top-right sidebar opt-in, or blog referring them to a squeeze page opt-in.

What's the number look like? 10, 20, 50, 100, 300 opt-ins?

Obviously you're not going to be able to say for sure. Just an estimate provided everything is pretty solid.

PS: What's the easiest ways to get traffic to your squeeze other than paid traffic. You can't really index a squeeze can you? Does everything come from direct backlinks and your blog?
#conversions #desired
  • Profile picture of the author imfusa
    Should be from 10 to 20%. Of course, it also matters the website how is it structured.
    Because if you have tons of ads added on the website, will not expect more than 5%.
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    • Profile picture of the author Confined To Life
      Originally Posted by imfusa View Post

      Should be from 10 to 20%. Of course, it also matters the website how is it structured.
      Because if you have tons of ads added on the website, will not expect more than 5%.
      Thanks.

      I guess you could say the factors are below,

      A) The price of your product
      B) How damn good your sales page is
      C) How many people ever reach your sales page
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  • Profile picture of the author AndrewStark
    It all depends on the content that you have placed on the blog, and how strong the lead magnet you're offering in return for my e-mail is.

    Good content on a blog is the most important thing, if you make the focus too much on listbuilding then you would be better sending the traffic to a formal squeezepage. Having a blog with too many adverts and no content can be more of a splog and harm your reputation.

    Also I would never link to a squeezepage at the end of a blog post, just use a plug-in like What Would Seth Godin Do where the opt-in form appears at the bottom of every post.

    Lastly, it may be worth concentrating on getting comments / social proof on the blog, if people are arriving and see posts with no comments they won't hang about / far less opt-in to be the first to hear about something that no-one is interested in.
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