Is this a good price point for an eBook?

31 replies
Make a really good eBook and then price it at $2.50 to $3 a copy and try and sell 100,000 copies. Despite the very low price its still a respectable $200,000 or more (after deductions to payment processor, etc), that is of course it sells 100,000 copies.

An alternative would be to go with a higher price, something like $40 but which may only sell a few hundred copies.
#ebook #good #point #price
  • Profile picture of the author CalinDan
    Sorry mate, I have no idea where you're getting at. Or how do you plan/advise to sell 100,000 copies. That's a huge number, we're talking millions of visitors directed towards a landing page.

    Dunno mate, you might want to be more specific or something.

    Regards,
    Dan
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    • Profile picture of the author Anton543
      Originally Posted by CalinDan View Post

      Sorry mate, I have no idea where you're getting at. Or how do you plan/advise to sell 100,000 copies. That's a huge number, we're talking millions of visitors directed towards a landing page.

      Dunno mate, you might want to be more specific or something.

      Regards,
      Dan

      I know what you mean. But it would be over a long period of time, maybe up to 5 years. In the meantime market it like crazy.
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  • Originally Posted by Anton543 View Post

    Make a really good eBook and then price it at $2.50 to $3 a copy and try and sell 100,000 copies. Despite the very low price its still a respectable $200,000 or more (after deductions to payment processor, etc), that is of course it sells 100,000 copies.

    An alternative would be to go with a higher price, something like $40 but which may only sell a few hundred copies.
    I think there are a lot of variables in there, like what niche it's in, what prices people in that niche are used to paying for ebooks (if they're even used to ebooks). If you price it low, you aim for the impulse shopper. I've always heard $7 is good. Price it too low, and people may not see it as valuable. Then again, there's a lot of ebooks on Amazon's Kindle for $2.99...

    Price it higher, and you lose some people. I think anything over the $17 price point will make people think twice. It would have to be a super amazing ebook for $47 or $97. And super niche specific with nothing else out in the market, and for people with deep pockets.

    I've never sold that many ebooks, nor priced anything that low. But there are many people who believe in large quantity sales at a low prices vs fewer sales at higher price point. Personally, I like the higher price point - fewer sales for the same amount of money. Then again, lots of variables like I said above.
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  • Profile picture of the author Anton543
    The book itself will have content that is evergreen and therefore not likely to be irrelevant 2/3 years down the line.

    I have always wondered how many eBooks people typically sell.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Anton543 View Post

      I have always wondered how many eBooks people typically sell.
      It's like many other things, in IM: I think there's an exponentially sliding scale.

      Most people sell 0 - 100. Some sell 100 - 1,000. A few sell 1,000 - 10,000. Very few sell 10,000. A handful sell 100,000.

      The number of sales is determined by a huge mixture of factors - some simple; others complicated.

      A lot of it, assuming successful targeted traffic generation, may be "perceived value". My instinctive reaction is that an e-book priced at $2.97 may have very little of that, and that in principle, hoping to sell 33,000 copies at $9, or 16,000 at $17, may shift the odds greatly in your favor, compared with your prospects for selling 100,000 copies at $3.

      16,000 copies (at $17, say) over 5 years, assuming a 2% conversion-rate, equates to just over 13,000 visitors per month, which is certainly achievable in principle.

      It'll also be close to impossible to gather affiliates for a $3 product (unless you pay them 100% commissions, which rather defeats the purpose as you've expressed it, though it does open up other significant possibilities?).

      Might $17 with 50%/60% affiliate commissions be worth thinking about?

      Difficult to say more, really, with no idea what it is and how you're proposing to market it.
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  • Profile picture of the author garveyonweb
    Originally Posted by Anton543 View Post

    Make a really good eBook and then price it at $2.50 to $3 a copy and try and sell 100,000 copies.
    Mindset certainly is important in IM. In this case -I love your optimism; respect. If it works let us know your secret but thats serious copy sales.
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  • Profile picture of the author thetrafficguy2
    Well if you have the resources i would sell it for 47$, Why because you will have to sell alot less and its very very hard to sell that many products. And many people that will send 3$ will spend 47$.
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  • Profile picture of the author Randall Magwood
    I think $7 - $27 is a good ebook price point. In some niches, you will have people fumbling their credit cards just to purchase your $27 ebook. In some niches, you have to market the heck out of your product to make it profitable - at any price. Make sure you have a strong backend marketing campaign also to make more money.
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  • Profile picture of the author seasoned
    There IS a fixed cost of selling something! I don't know HOW the micropayments work, but the fixed price is often somewhere around $1/per sale+$40/per month+about 2%! SO, $2 per sale with 40 sales per month equals about $80-($40(gateway access and trx fee)+40(billing and/or gateway fee)+1.60(CC discount)), so you lose about $1.60 per month! If you charged $3, you would have an additional $40-.80 or $37.60 per month profit. Of course, I'm not figuring webhost fees, etc... Just realize that selling something for $10 does NOT mean a profit of $10!

    Steve
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  • Profile picture of the author Gerald Arno
    Banned
    An Ebook has limited value in the eyeballs of your buyer, unless you offer a strong bonus on top. However, a strong bonus might actually distract from the core essence of your marketing, selling your product.

    Nobody knows what the best price point for your product is. Is your goal just to make money from front end sales, or do you think deeper and intend to make money from your list by selling high end coaching programs?

    Think broader. The most money is not made from the front end sale. The most money in this line of business i made after the the fourth sale..

    The lifetime value of a buyer is enormous, as long as he stays on your list. You can make much more by putting your attention on helping people, instead of selling them the traditional way.
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  • Profile picture of the author Micah Medina
    Originally Posted by Anton543 View Post

    Make a really good eBook and then price it at $2.50 to $3 a copy and try and sell 100,000 copies. Despite the very low price its still a respectable $200,000 or more (after deductions to payment processor, etc), that is of course it sells 100,000 copies.
    That book better be about sexy vampires or stopping liberals who want to destroy America if you want that kind of tonnage.
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  • Profile picture of the author ocaswiz
    100k copies seems to be a big number for any book. In my opinion, you may want to create 100 books in 5 years and each one sold 1k. With outsourcing, this will be doable.
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  • Profile picture of the author sbucciarel
    Banned
    For the most part, I don't take a $2 ebook very seriously, and selling that many copies will require a great deal of promotion. If you pay for that promotion, that cuts into the very small profit that you are making. To sell in those kinds of numbers, it would have to be a very unique ebook... probably about sex or something else that the majority of people are interested in
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  • Profile picture of the author vCr8
    The thing with pricing ebooks that low is that; It's real cheap that impulsive shoppers will buy it without much thought... On the other hand It's real cheap that would make you think twice of any value you would actually get anything from it. You might also find it real hard to sell 100,000 copies...I hope you have a great marketing plan to get that much sales...
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  • Profile picture of the author Terry Kyle
    Personally, I wouldn't call it an ebook - the perceived value is too low.

    Call it a Report or Blueprint and you MUST test to find out what the pricing 'sweet spot' is.

    If you don't test, you could potentially be throwing away a lot of money over the life of that product.
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  • Profile picture of the author simonjwarner
    You could get more for it if you called it a manuscript, limited the number available and had a top copywriter write the sales letter
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  • Profile picture of the author karlmay1980
    All depends on its quality and whether there is demand for it.

    You could make it into different formats like audio version, cd and even create a video version to maximise its return.

    This will give everyone a chance to have it in a format that suits them and also at a price point to suit, Video and Audio could be worth much higher price.

    Feature it on different platforms too, Kindle, Nook, Play and iBookStore etc.

    You could also create a printed version of the book through create space which prints them on demand and can be sold through Amazon.
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  • Profile picture of the author ElaineBedfordd
    On a totally unrelated note, I have just come up with an idea for a new e-book called "How to sell 100,000 copies of your e-book in 60 days or less"
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  • Profile picture of the author Manie Amari
    Originally Posted by Anton543 View Post

    Make a really good eBook and then price it at $2.50 to $3 a copy and try and sell 100,000 copies. Despite the very low price its still a respectable $200,000 or more (after deductions to payment processor, etc), that is of course it sells 100,000 copies.
    100,000 copies

    Not short of ambition there, go for it. But personally don't think you will be able to pull it off. Even with a large list you won't get that many sales. You will need affiliate support to achieve those numbers and why would affiliates support you?
    Okay let me slow down a little here...

    In the hopes of selling 100,000 copies I'm guesing your aiming for $250K(around) in sales. Well why don't you aim to sell a $297 product a day or a two $147 products a day or four $77 products a day... I'm sure you get my drift (mindset).


    Manie
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  • Profile picture of the author Fun to Write
    If you are going to be selling directly from your own site I would suggest $10 - $29 in general. It should be something that makes them want to buy it right away.

    For Kindle, $2.99 to $9.99 is the general range for info ebooks.
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  • Profile picture of the author HimanshuS
    Originally Posted by Anton543 View Post

    Make a really good eBook and then price it at $2.50 to $3 a copy and try and sell 100,000 copies. Despite the very low price its still a respectable $200,000 or more (after deductions to payment processor, etc), that is of course it sells 100,000 copies.

    An alternative would be to go with a higher price, something like $40 but which may only sell a few hundred copies.
    I think this question is aimed at validating a possibility of selling more numbers with a reduced price point.

    Yes, that's correct mathematically. You have to see what people outside the warrior forum think about it. Give it a go, may be you would make it possible!
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  • Profile picture of the author Rose Anderson
    Where do you plan to sell the eBook? Prices on Kindle are usually lower than eBooks sold on your own page. But no matter what the price point is you have to be sure you're offering something that gives readers enough value that they feel they received a good deal. That encourages them to buy more of your products. If they feel they overpaid they'll ask for a refund and you'll never hear from them again. So think long-term.

    Rose
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  • Profile picture of the author ronnyl2288
    Nobody is going to pay 40 bucks for an ebook unless it's got directions to a buried treasure or is part of something VERY VALUABLE....like an entire system. Go the low price route or YOU'LL BE SORRY
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  • Profile picture of the author michaelplies
    haha.

    I would never buy a $3 ebook

    anything below $50 is pretty much garbage.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by ronnyl2288 View Post

      Nobody is going to pay 40 bucks for an ebook unless it's got directions to a buried treasure or is part of something VERY VALUABLE....like an entire system. Go the low price route or YOU'LL BE SORRY
      Originally Posted by michaelplies View Post

      anything below $50 is pretty much garbage.
      Always nice to see the customary broad range of Warrior opinion!
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  • Profile picture of the author Jerome Y
    That pricing model is more suited for Kindle books in my opinion.

    Then again, on Kindle you want to see what niche you are in and if that pricing model actually fits the demographics and what their comfortable paying.
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  • Profile picture of the author Paul Gram
    It's impossible to give any kind of a good opinion without at least knowing the topic and content of the book you are thinking about.
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