How do YOU launch YOUR products?
Thought it would be a good idea to see what everyone does, might give us all some ideas that we hadn't thought of before.
Personally I send out some test copies to get feedback, make improvements, when I'm sure it's ready I'll start hyping to my list and building some momentum, I'll send out advanced review copies of the finished product to use as reviews, once that's done in I'll launch the product.