Setting Up A Newsletter
Background
My father in-law has his own business, and he is looking to set up a new website, which will incorporate a monthly newsletter, that will be email to his clients and distribution list. He has asked me to look into it for him.
I've listed a couple of questions that I am hoping people may be able to assist with:
1. What is the best application or template to develop a newsletter, considering that it will be circulated by email. Obviously these days, a word doc or pdf just isnt going to cut it.
2. We want to also include the monthly newsletter in an archive on the website. Is there an automated process for this, or will it have to be done manually?
3. As well as the newsletter, we are considering setting up a blog. Are these two things totally seperate, or should we be looking at doing one or the other. In a sense, would a blog achieve the same thing as a newsletter?
4. What do we use as an opt in feature on the website. Do you just use a simple form asking for their email address, or is there a certain program you need.
Thanks for your help on this.
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