article syndication question

12 replies
How often do you send content to your article syndicators? I have developed a dozen syndicators (and growing) so far and have been sending content once a month. I was hoping to see better results. I get a hand full of visits for a couple of days then it is one visit here and there. Should I send out content more often than once a month ?
#article #question #syndication
  • Profile picture of the author Alexa Smith
    Originally Posted by 2point2 View Post

    How often do you send content to your article syndicators?
    As often as I have any to send ... which, in my case, is three articles per month, per niche - so, about once every 10 days, typically.

    Some publishers are different, though, and have their own timetables and copy-dates (e.g. ezines and magazines) and then one has to work things out to fit in with their schedules.

    Originally Posted by 2point2 View Post

    I have developed a dozen syndicators (and growing) so far
    Well ... it's terribly early to be judging it, really. My aim is to add 3 or 4 new content syndicators to my syndication-list per day. (I don't always manage that). But it builds up, over time.

    Originally Posted by 2point2 View Post

    I get a hand full of visits for a couple of days
    Yes, I agree that's very disappointing.

    I suspect, though, that finding more syndication partners and perhaps approaching them differently may help you, as well as possibly sending out content a little more often? Difficult to say more without knowing exactly what you're doing and how.

    Possibly these three posts might help? (these comments apply to article syndication exactly as they do to "guest blogging", which many of us think of as only a slightly different form of article syndication anyway.)
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  • Profile picture of the author Dmarcotte
    I send articles at least once a week - sometimes more if I have it to send. However I am a freelance writer and creating lots of content isn't too hard. I also try to create content that uses keywords that have low competition on the google keyword tool - that way they stand out more in my niche.

    Never give up!

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    • Profile picture of the author myob
      Consider perhaps that your articles may be slipping out of view, particulalry if your outlets are blogs where newer content pushes out previous ones. My favorite online syndication outlets are niche ezines, which are commonly published weekly.

      Article syndication marketing is an ongoing process, with virtually unlimited scalability. As you continue to add more syndication partners and increase your article submission schedule, the coincidence of publication dates will gradually spread out into more consistent arrival patterns of direct traffic.
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  • Profile picture of the author johnben1444
    One pointer is, always optimize your article/content for low competition and long tail keywords.

    These way, you will be able to rank easily for uncompetitive terms.

    For example, EZA works well for sending traffic mainly because it has a good automated SEO robot that identifies you content keywords unlike the other directories around.
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    • Profile picture of the author 2point2
      Thanks for your feedback. Looks like I need to send out new articles more often.
      Could you tell me what you think of this approach. I have been using this along with my article to make initial contact. I tweek it a slighty for for each site.

      Hi Lynn,

      My name is Robert. I am a window treatment installer who blogs about blinds and drapes. I found your website the other day and was impressed with the knowledge of home decorating tips. As a homeowner I know a home improvement or decorating projects can force me to learn about everything from flooring to lighting and much more. I think your readers at some point might have some questions about window treatments and would very much appreciate information on the subject. I have written a article titled' How to get your honey to work on your honey do list". I have included it in this email for you to review. Please feel free to use the entire article on your site if you feel it will enhance your readers experience.
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      • Profile picture of the author ccole
        It is best to send articles atleast once every week. In this case, the article syndicator that you are using is building its authority and creating more traffic/clicks. Just make sure that you have high quality unique content over quantity as Google loves high quality and unique articles.

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      • Profile picture of the author Alexa Smith
        Originally Posted by 2point2 View Post

        Could you tell me what you think of this approach.
        Hmmm ...

        For me, it would be much too short, not saying nearly enough about them and their site, and not suggesting nearly strongly enough that you're someone who wants to build a relationship with them, which can be of great, long-term value to them.

        Some people will tell you that "people are busy and don't have time to read a long email". I think this totally misses the point. (Those same people will tell you that "people don't have the time to read long articles", ignoring the fact that your best customers are the ones who do, and won't pay much attention at all to a short one: all they're really saying is that they themselves don't like long emails/articles.) My perception, here, is that the ones who can be most helpful to you are the ones who do have both the time and the interest to read a long email, and the ones you lose because they're in a hurry are probably not much good to you anyway, in the long term.

        Ultimately, I can't really add much to what I said here, answering a very similar question:

        Just my perspective.
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        • Profile picture of the author 2point2
          Alexa how do you determine a sites traffic potential, page rank?
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          • Profile picture of the author Alexa Smith
            Originally Posted by 2point2 View Post

            Alexa how do you determine a sites traffic potential, page rank?
            I don't. I don't really care. I'll include some that turn out not to provide me with much traffic. It doesn't matter: there's no downside. If the site's relevant in context/content to mine, I'm happy to get my articles syndicated there.

            (Even if you look at it from the perspective of the value of the backlink - which I don't - that also depends mostly on the relevance, anyway. I'm happy to get a backlink from a PR-0, relevant page rather than not getting it, which is my alternative).

            Even if it turns out to be a low-traffic, PR-0 page (I don't even bother to check page ranks), it doesn't cost me anything. As long as it's relevant to me (i.e. I want and might gain from their traffic), there's only "potential upside" from it, from my perspective.
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            • Profile picture of the author renjain
              Hi Alexa,

              I've just spent the last couple hours reading the many valuable threads on WF regarding article syndication. I write articles regularly as part of my line of work and would love to have content reach a broader audience (within my niche).

              I'm not afraid of hard work, but since this isn't my area of expertise, I wonder if there are article syndication managers, consultants (cringe, I know), or services that help out with this type of syndication?

              I understand from what a read that blasting out articles via some autobot won't do the trick. It requires research, sending out custom pitches etc. In any case, I thought I'd reach out to see if you (or anyone else) knew of a high-touch service that helps individuals or entities with syndication.

              Thanks for your input!

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              • Profile picture of the author Alexa Smith
                Originally Posted by renjain View Post

                I wonder if there are article syndication managers, consultants (cringe, I know), or services that help out with this type of syndication?
                Hi Ren, it's really, really a relationship-building business (and of course immensely time-consuming, as one would expect from such a profitable business-building method). I know it's a perfectly reasonable question, but I can't really imagine how it could work out, in practice. It would be pretty difficult to do it "vicariously".

                There was one service which fulfilled some of what you're asking about, around 2-3 years ago, but they no longer offer it. Perhaps understandably. I suspect it would be a pretty high-priced service which perhaps too few would be willing to pay for, to make it much of a viable business proposition in its own right? From my perspective, it's the most essential/significant regular task. Without question, the writing could be outsourced far more easily than the syndication. Honestly, out of everything my business comprises, I think it would be the very last thing I could hope practicably and productively to outsource.

                I think one probable issue is that the people who have learned to do this professionally have done so for their own businesses, and are therefore already aware that they're likely to do so much better, in the long run, doing it for themselves than setting it up as a "service".

                I'm sorry not to be able to say anything more positive, here.
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                • Profile picture of the author renjain

                  Yes, I agree, it's a relationship building business and would definitely require finding a partner of sorts willing to come in and truly understand who you are and how to pitch you/your content in the best way possible to the right people.

                  I think there are still some PR companies that do work as such, but they are mostly old dinosaurs that don't keep up with the evolving landscape of the internet.

                  In any case, I hear ya. These services -- if they exist -- are few and far between. That said, I'm sure there are some who are great at marketing and enjoy building relationships, yet not involved in content dev. They might be willing to partner with others like me looking to get their content out there.

                  For now, I'll do what I can on my own. Thanks for your feedback.

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