Promoting high-ticket offer to entire list (including freebie seekers), not just small buyers list

6 replies
If I want to maximize revenue per subscriber, I know I should send out high ticket offers. But is it sensible to send high ticket offers to buyers who haven't even purchased anything yet, or maybe only purchased a $17 product? On the other hand, if I send the high ticket promo to my highest level buyers, it will only be going to a relatively small amount and I could miss some sales vs sending it out to the whole list.

Or would it be best with the freebie seekers list to continue offering them very low priced products just to get them on the buyers list?

Thanks,

J
#buyers #entire #freebie #highticket #including #list #offer #promoting #seekers #small
  • Profile picture of the author retsced
    It sounds like you're selling a stand alone high ticket product - in this case you will inevitably make few sales initially. If you found a high ticket service with a low entry offer to get them in the door, you are then onto a winner.

    In saying that though - if the high ticket product is valuable and well worth the money, you may be surprised at who buys the darn thing. Not all people on your list are freebie seekers - just because they haven't bought from you yet, this doesn't mean they won't. That's the power of followup for ya.
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  • Profile picture of the author Kal Sallam
    Send an email blast to everyone on your list and let them know about your killer offer.
    The more eyeballs the better in terms of conversions. Good luck.
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  • Profile picture of the author KenThompson
    Originally Posted by johnnys229 View Post

    If I want to maximize revenue per subscriber, I know I should send out high ticket offers.
    This is not a valid if/then conclusion. In fact, you can send high ticket offers every day and get zero conversions.

    Maximizing revenue per subscriber is based on several factors:

    Quality of relationship
    Quality of subscribers. Where the subscribers came from before getting on your list.
    The offers you send.
    Value of your content ... assuming you are giving them content and help in your emails.

    But is it sensible to send high ticket offers to buyers who haven't even purchased anything yet,
    No, it is not.

    or maybe only purchased a $17 product?
    A definite maybe depending on some or all of the things mentioned above. And, you may want to step them up in price point before sending a high ticket offer. But that depends on what you're calling a high ticket offer.

    On the other hand, if I send the high ticket promo to my highest level buyers, it will only be going to a relatively small amount and I could miss some sales vs sending it out to the whole list.
    For reasons implicit in my previous comments, you're going to miss sales anyway.

    Research and learn about list segmentation. That is exactly how you maximize revenue, in addition to what I said, above. But you have to do the right things along with segmentation.

    Or would it be best with the freebie seekers list to continue offering them very low priced products just to get them on the buyers list?
    Yes. Then put them on a different list of buyers.

    Also, if you really want to do this right, then serve different content to your segmented lists. Proven buyers get better content, more value, and you send them more expensive offers.
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    • Profile picture of the author johnnys229
      Originally Posted by KenThompson View Post

      This is not a valid if/then conclusion. In fact, you can send high ticket offers every day and get zero conversions.

      Maximizing revenue per subscriber is based on several factors:

      Quality of relationship
      Quality of subscribers. Where the subscribers came from before getting on your list.
      The offers you send.
      Value of your content ... assuming you are giving them content and help in your emails.



      No, it is not.



      A definite maybe depending on some or all of the things mentioned above. And, you may want to step them up in price point before sending a high ticket offer. But that depends on what you're calling a high ticket offer.



      For reasons implicit in my previous comments, you're going to miss sales anyway.

      Research and learn about list segmentation. That is exactly how you maximize revenue, in addition to what I said, above. But you have to do the right things along with segmentation.



      Yes. Then put them on a different list of buyers.

      Also, if you really want to do this right, then serve different content to your segmented lists. Proven buyers get better content, more value, and you send them more expensive offers.
      Ken, awesome reply - thanks man. I am of course working on improving those four criteria that you mentioned; I am focused on building a relationship with my subscribers, getting good quality targeted subscribers from better traffic sources as opposed to recycled leads from solos/ad swaps, finding quality offers that tie in with my content, and of course delivering value constantly.

      I also am segmenting my list, I was just wondering if I had a 10,000 freebie seekers list and sent a high-ticket item offer to them plus my 500 buyers list, it would obviously get more conversions than just sending to the buyers list alone. What would be the damage to the list (if any) of doing this, assuming the high-ticket offer was quality? I can see the logic of sending low-ticket offers to get people on the buyers list ASAP, but as retsced says, you never know who is going to buy. Perhaps the person I thought was a 'freebie seeker' just didn't like the $17 entry product on offer but went for the $1000 coaching. Is this so rare that it is not worth doing?

      Before I had signed up to some big marketers lists with a freebie and they often promoted low ticket ebooks but also offered high-ticket coaching as well (not an affiliate offer though).

      I currently segment my lists by the value of product they have purchased and also other stuff like traffic source. I do this manually by creating different campaigns, I don't do the segmentation as in by the subscribers IP address, last opened email etc. as is possible in my GetResponse account. Are you talking about this kind of segmentation to improve revenue per subscriber? I was concerned about 'last opened' segmentation, for example, because many browsers don't let the tracking pixel display hence I could be completely inaccurate.

      Yes, of course Ken, I do send my freebie seekers and buyers a completely different set of content. I currently DO treat them very differently, as one should, but I was just thinking instead of sending the high ticket offer to just the buyers list, what would be the harm in maybe grabbing some extra conversions from the freebie seekers list as well? Or are you saying that, in the long-term, it is actually BETTER for me to use that promo email slot to push a low-ticket entry offer instead? It would be hard to say no to extra conversions of a $1000 product, vs. a $17 product, but I would move significantly less people from my freebie seekers list to my buyers list, using that method.
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  • Profile picture of the author Antonio J.
    It really depends on the quality of your list. If it is big enough, there might be some people who would buy the product you promote even if you didn't work on your relationship with your subscribers.

    The only way you can find out about your subscribers responsiveness is to find some good converting offer and test it.
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