HUGE New Amazon Rule Changes!

by The Copy Nazi Banned
57 replies
Dear Amazon Associate:

We're writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, Amazon.ca: Online shopping for Canadians - books, electronics, music, DVDs, software, video games & more, or Shoes & Handbags - Free Overnight Shipping & Return Shipping: Endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks. If you're not sure if this change affects you, please visit this page for FAQs.

As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search.

This change applies only to the Associates programs in North America. If you are conducting paid search activities in connection with one of Amazon's Associates Programs outside of the US and Canada, please refer to the applicable country's Associates Program Operating Agreement for relevant terms and conditions.

We appreciate your continued support and participation in this advertising Program. If you have questions or concerns, please write to us by using the Contact Us form available on Associates Central.


Sincerely,

The Amazon Associates Program
#adwords #amazon #huge #longer #paid #paid search #ppc #rule #search #supporting
  • Profile picture of the author stevenh512
    That's ridiculous. As long as you're bringing them targeted traffic and you aren't breaking any laws, why should they care where that traffic comes from? Then again, this is Amazon we're talking about, I'm still not too happy about the fact that they've gone from a 1 year cookie to a session cookie for affiliate tracking.. lol
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  • Profile picture of the author thomashoi
    I'm not surprised because there's too many smart people using ppc to drive traffic to amazon, which directly compete with amazon themselves.

    The is probably due to some ppc software released.

    But according to the FAQ on amazon, you can still get referral fees through paid search. The trick is to send paid search traffic to your own website which you have listed in your site profile in your amazon associate account.

    I'm thinking that as long as the traffic is originated from your own website, amazon will still pay you.
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    • Profile picture of the author traceye
      Originally Posted by thomashoi View Post

      I'm not surprised because there's too many smart people using ppc to drive traffic to amazon, which directly compete with amazon themselves.

      The is probably due to some ppc software released.

      But according to the FAQ on amazon, you can still get referral fees through paid search. The trick is to send paid search traffic to your own website which you have listed in your site profile in your amazon associate account.

      I'm thinking that as long as the traffic is originated from your own website, amazon will still pay you.
      Yes if the traffic comes from your website then amazon will still pay you. You will have to start building blogs or websites to promote products now which is what I've been doing all along anyway.

      They are just trying to stop direct linking or linking through a cloaked page. I'm not sure why (maybe their Adwords fee's were getting too high ) but it's their call.

      I personally don't have a problem with it. Less competition for me means more money for me.

      t
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      • Profile picture of the author DeadGuy
        Certainly, it's all about cost reduction for Amazon. Yet this may open up a few opportunities and services for non-U.S. internet entrepreneurs.
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        You are making this work at home stuff way harder than it is. Ready for some sanity? Clear your head and start over.

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        • Profile picture of the author Terri
          It is all about cutting their costs BUT, that is ridiculous. Only on the internet are there rules against using certain words - I can advertise offline using the words Ford, Directv, etc., but not online.

          Could you imagine a car dealership being told they can advertise, but not use the brand names of cars?

          Amazon isn't all that, anyway. I am an Amazon associate, but mainly for testing since they carry almost everything under the sun, I can try a new product on one of my sites almost immediately. If it works, I start looking for somewhere else to get my commissions.

          I love shopping at Amazon, but being an associate for them pretty much sucks.

          Traceye said:

          I personally don't have a problem with it. Less competition for me means more money for me.
          You will still have competition, it will be amazon and who ever they pay to manage THEIR campaigns. They are leveling the playing field by changing the rules when it suits them. THAT should worry you. Now it's the ppc crowd, next it'll be what words you use on your website to funnel traffic.
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          Peace,
          Terri

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  • Profile picture of the author monopuff
    It cuts out the competition. The traffic is going to come, now they don't have to pay commission on it.
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  • Profile picture of the author Scot Standke
    Hey Gang,

    I had yet to finish pouring the first cup of mud down my throat
    this morning when I opened and read an email from Amazon that
    included the following statement:

    "Dear Amazon Associate:

    We're writing to let you know about a change to the Amazon Associates
    Program. After careful review of how we are investing our advertising
    resources, we have made the decision to no longer pay referral fees
    to Associates who send users to Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, Amazon.ca: Online shopping for Canadians - books, electronics, music, DVDs, software, video games & more, or
    Shoes & Handbags - Free Overnight Shipping & Return Shipping: Endless.com through keyword bidding and other paid search on
    Google, Yahoo, MSN, and other search engines, and their extended
    search networks. If you're not sure if this change affects you, please
    visit this page for FAQs.

    As of May 1, 2009, Associates will not be paid referral fees for paid
    search traffic. Also, in connection with this change, as of May 1,
    2009, Amazon will no longer make data feeds available to Associates
    for the purpose of sending users to the Amazon websites in the US or
    Canada via paid search.

    This change applies only to the Associates programs in North America.
    If you are conducting paid search activities in connection with one of
    Amazon's Associates Programs outside of the US and Canada, please
    refer to the applicable country's Associates Program Operating
    Agreement for relevant terms and conditions.

    We appreciate your continued support and participation in this
    advertising Program. If you have questions or concerns, please write
    to us by using the Contact Us form available on Associates Central."

    Waiting for the dust to settle on this, but does anyone have any
    thoughts on the implications of this stunning ruling?

    Scot
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  • Profile picture of the author enterpryzman
    Got this email yesterday.....does not sound good to me.
    Enterpryzman



    Dear Amazon Associate:

    We're writing to let you know about a change to the Amazon Associates Program. After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees to Associates who send users to Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, Amazon.ca: Online shopping for Canadians - books, electronics, music, DVDs, software, video games & more, or Shoes & Handbags - Free Overnight Shipping & Return Shipping: Endless.com through keyword bidding and other paid search on Google, Yahoo, MSN, and other search engines, and their extended search networks. If you're not sure if this change affects you, please visit this page for FAQs.

    As of May 1, 2009, Associates will not be paid referral fees for paid search traffic. Also, in connection with this change, as of May 1, 2009, Amazon will no longer make data feeds available to Associates for the purpose of sending users to the Amazon websites in the US or Canada via paid search.

    This change applies only to the Associates programs in North America. If you are conducting paid search activities in connection with one of Amazon's Associates Programs outside of the US and Canada, please refer to the applicable country's Associates Program Operating Agreement for relevant terms and conditions.

    We appreciate your continued support and participation in this advertising Program. If you have questions or concerns, please write to us by using the Contact Us form available on Associates Central.


    Sincerely,

    The Amazon Associates Program
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    • Profile picture of the author DeadGuy
      It's one of Amazon's ways to cut expenses for sure, but it's interesting that this only applies to the U.S. and Canada. Does this create an opportunity for non-U.S. and non-Canadian internet entrepeneurs?
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      You are making this work at home stuff way harder than it is. Ready for some sanity? Clear your head and start over.

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      • Profile picture of the author Darth Executor
        Originally Posted by DeadGuy View Post

        It's one of Amazon's ways to cut expenses for sure, but it's interesting that this only applies to the U.S. and Canada. Does this create an opportunity for non-U.S. and non-Canadian internet entrepeneurs?
        I think it applies to traffic from those areas, so no.
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  • Profile picture of the author Scot Standke
    Imagine if/when a lot of the major CPA offer sites take the same approach.

    They can get all your data with all the new "Google Cash Detective" type tools, why would they even want to continue to pay a % to us if they can take it all in house and keep more for themselves?

    Should be some interesting times ahead in the affiliate game, that's for sure.

    Scot
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    • Profile picture of the author jcaviani
      You will see more and more of the same from affiliate networks. People who were strong armed into supplying their intellectual property in the form of traffic metrics in exchange for puny affiliate commissions will now pay the price for being stupid.

      Amazon got all the good keywords from the people currently supplying them traffic and they are no longer needed. It's about the data, folks. When O' Reilly said "data is the next Intel inside" he couldn't have been more correct.

      On another note, there is so much crap in this industry that it's frankly sickening. I defy ANY one of you out there to get one of the free ipods that are being offered by these CPA offers.

      CPA offers are misleading and you bait the hook for them. Ignorance is not a defense. Does stealing offend you when it happens to you?

      We need a transparency revolution. Some of you should wear masks at your computer like the other extremists out there. Making money is as much about how you make it and who you really are as it is how much you make. Hey, but I'm just a jackass who has been saying this all along to a sea of followers being taken by a few IM Madoffs. But, confidence men (or con men as they are referred to now) your day is coming.

      Product/service creation. Build your own boat because sooner or later a boat owner looks around to determine who they throw overboard - and it's you. When you own the boat you determine the direction and passengers. The power is then all yours.

      The answer is to pick a direction, educate yourself and stick to it.

      You will be assured of 5 things:

      1. you will build a quality command of one niche...and that will deepen over time...and people pay for deeper knowledge not surface knowledge

      2. the product will get better over time as you stick with one direction

      3. you will get more marketing channels going for one product if you stick with it

      4. relational capital - lifetime customers pay for a lifetime

      5. influence is determine by how abundantly you put other people first

      And that can only happen if you are sticking with a direction

      If you still think being an affiliate is a good business model this should be your wake up call.
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      • Profile picture of the author Terri
        Originally Posted by jcaviani View Post

        You will see more and more of the same from affiliate networks. People who were strong armed into supplying their intellectual property in the form of traffic metrics in exchange for puny affiliate commissions will now pay the price for being stupid.

        Amazon got all the good keywords from the people currently supplying them traffic and they are no longer needed. It's about the data, folks. When O' Reilly said "data is the next Intel inside" he couldn't have been more correct.

        On another note, there is so much crap in this industry that it's frankly sickening. I defy ANY one of you out there to get one of the free ipods that are being offered by these CPA offers.

        CPA offers are misleading and you bait the hook for them. Ignorance is not a defense. Does stealing offend you when it happens to you?

        We need a transparency revolution. Some of you should wear masks at your computer like the other extremists out there. Making money is as much about how you make it and who you really are as it is how much you make. Hey, but I'm just a jackass who has been saying this all along to a sea of followers being taken by a few IM Madoffs. But, confidence men (or con men as they are referred to now) your day is coming.

        Product/service creation. Build your own boat because sooner or later a boat owner looks around to determine who they throw overboard - and it's you. When you own the boat you determine the direction and passengers. The power is then all yours.

        The answer is to pick a direction, educate yourself and stick to it.

        You will be assured of 5 things:

        1. you will build a quality command of one niche...and that will deepen over time...and people pay for deeper knowledge not surface knowledge

        2. the product will get better over time as you stick with one direction

        3. you will get more marketing channels going for one product if you stick with it

        4. relational capital - lifetime customers pay for a lifetime

        5. influence is determine by how abundantly you put other people first

        And that can only happen if you are sticking with a direction

        If you still think being an affiliate is a good business model this should be your wake up call.
        What he said. Except I still think affiliate marketing is very profitable.
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        Peace,
        Terri

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  • Profile picture of the author stevecl
    This is from Amazon - No probs for me as using my own sites and blogs.

    Q: If my paid search advertisement directs a user first to an interstitial page, then to Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, Shoes & Handbags - Free Overnight Shipping & Return Shipping: Endless.com, or Amazon.ca: Online shopping for Canadians - books, electronics, music, DVDs, software, video games & more, will I earn referral fees?

    A: No. However, if you place paid search advertisements to send users to your own website, and then your website displays links to Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more, Shoes & Handbags - Free Overnight Shipping & Return Shipping: Endless.com, or Amazon.ca: Online shopping for Canadians - books, electronics, music, DVDs, software, video games & more in accordance with the Operating Agreement, you may earn referral fees for qualifying purchases made by users who click on your paid search ad, click through to your site, then click through to an Amazon site.
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  • Profile picture of the author Droopy Dawg
    I got the email this morning too...

    Well now its time to crank out the Squidoo lenses and Hubs. I guess the "bright side' is that I'll save $$ on PPC now, and use that to outsource some articles. I guess...
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  • As long as you can use PPC traffic too send visitors to a web page or blog, I am ok with it.

    I am, however, a little concerned about the usage of the AWS and data feeds. I see that if you want to use the Amazon web services, you have to respond by May 1st or they will cut you off from using the service.

    I am about to launch a new product based on AWS, so I need to find out how that impacts the product and the folks that want to purchase the product.

    I've never done direct linking to Amazon via PPC, but I imagine that is going to put a serious dent in a some folks wallet.
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    • Profile picture of the author csm
      Originally Posted by nichewebstrategies View Post


      I am, however, a little concerned about the usage of the AWS and data feeds. I see that if you want to use the Amazon web services, you have to respond by May 1st or they will cut you off from using the service.

      I am about to launch a new product based on AWS, so I need to find out how that impacts the product and the folks that want to purchase the product.
      Brad,

      I'm not sure if you ever received a response from Amazon to your query, but I found this thread on the AWS forum where they've corrected their previous requirement to contact them by May 1st or be cut off from the service:

      Amazon Web Services Developer Community : access ... will be terminated unless ...

      Reply from an AWS rep:

      "We apologize for any confusion that the "Paid Search Traffic and Amazon Associates Program" announcement on Associates Central has caused. If you are currently using the Amazon Associates Web Service or our data feed, you will be unaffected by recent changes to the Amazon Associates Program as long as you adhere to usage requirements as stated in the Amazon Web Services Customer Agreement. There is no need to notify or contact us. We have updated the original FAQ to reflect this message. "

      Any updates on your launch?

      Susan
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  • Profile picture of the author DavidTheMavin
    Crazy stuff, this is just the beginning of the end of affiliate marketing if you ask me!
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  • Profile picture of the author Tony Shipp
    After careful review of how we are investing our advertising resources...........Paid search and direct linking are cutting into amazon's profits and driving up traffic cost. Don't you just love it when the rules change in the middle of the game.

    Tony
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    • Profile picture of the author DavidTheMavin
      Originally Posted by tshipp View Post

      After careful review of how we are investing our advertising resources...........Paid search and direct linking are cutting into amazon's profits and driving up traffic cost. Don't you just love it when the rules change in the middle of the game.

      Tony
      This isn't the first time they've pulled something like this. I used to work for an e-tailer, and we got in as a merchant with Amazon. For about 4 months or so we were getting about 20 orders a day, and luckily not more because after a while they canned the program and chose 2 of the largest companies in the world to work with because they must've seen all the money that was being made. Luckily we weren't getting 100's of orders a day because then we would've had to hire new people on to handle them, like I'm sure some other stores had to do, just to let them go a few months later.
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      • Profile picture of the author Darth Executor
        Ha ha. Now people will have to do some actual work to set up a web page instead of just leeching off amazon's reputation to make money. The only people this'll affect are the parasites. Good riddance.
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      • Profile picture of the author jcaviani
        Affiliate marketing can be extremely profitable - no arguments. However, if you don't make huge sums of money where your long term business model may not matter, the affiliate model (you being the affiliate) is weak at best.

        There are 2 reasons an affiliate manager could want your traffic stats

        1. to prevent you from using crap/scam traffic

        2. to get your traffic sources so you can be replaced

        Now, given the amount of crap and outright lying on some of these networks (especially with CPA offers), I have a hard time believing their concern has much to do with altruism. So, that leaves to get your traffic sources. If they get your traffic source why do they need you?

        YOUR traffic sources are and always have been YOUR intellectual property. Why would you give them to some affiliate network when your compensation is tied only to performance? If they were to pay you for trying it might be different, but they pay you only for results. Since you are paying for these results (many times through unprofitable trial and error), not them, they have no business asking you for your sources. If they pay, no problem.

        Some of you have been hoodwinked because you are not high enough on the food chain. These guys do it to you with their arbitrary set of rules only because you let them. You will never have anyone do ANY of this to you if you own your product.

        Don't be so lured by the temptation/promises for easy money that you are temporarily blinded. (like the Madoff investors)

        I know many people are tempted to blame only Bernie, but he could not have done what he did without his flock being complicit in his con (deep down, many people knew). The confidence man strikes at your very desire to believe that which is not possible. And, he is able to do it by first establishing fake credibility by being part of the establishment. Once he has faked his credibility, it's a matter of reeling in the followers. If he is a smart con man, he even turns people away to make himself seem even more exclusive and even more desirable.

        Sound familiar? It should. We have these same tactics being used in IM right now and many of you refuse to see it/believe it. You are so blinded by the idea of making money that you don't care who you have to become or hurt to do it.

        Anyway, I hope you see that affiliate networks doing their own PPC is inevitable. Isn't ironic that the organization who is credited with inventing the affiliate program is also the FIRST to throw them under the bus once they've served their data gathering purpose? Man, I can only laugh.
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  • Profile picture of the author jbsmith
    This is why I've ALWAYS advised people to create their own products and services to sell online - even if the majority of their income is from affiliate marketing.

    Who wants to put their monthly income completely in the hands of ANYONE else - one small term of service change and you could see a big change in your income.

    I personally bring in 75% from my own products and another 25% from affiliate marketing - I wouldn't want that model to tilt any further in the direction of being dependent on big name affiliate vendors like Amazon, CJ, Clickbank, etc...

    Jeff
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    • Profile picture of the author jasonl70
      Originally Posted by Scot Standke View Post

      Imagine if/when a lot of the major CPA offer sites take the same approach.

      They can get all your data with all the new "Google Cash Detective" type tools, why would they even want to continue to pay a % to us if they can take it all in house and keep more for themselves?

      Should be some interesting times ahead in the affiliate game, that's for sure.

      Scot
      those tools really aren't that terribly accurate. I use affiliate elite, and have punched in my own websites. In one case, I only bid on 1 term - and AE showed several terms (many of them very strange) that could only have been triggered by a broad match, but never showed the actual term I bid on.

      but, there has been some interesting things mentioned here that I have never considered. If you direct link, the people running the website you link to will know what keywords the person searched on. After a while, they would have some very valuable info, and could do just what amazon is doing - ban ppc. They can also do this if they give you any javascript to insert into your site (ie, product feeds, etc).
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      • Profile picture of the author jasonl70
        Originally Posted by Steven Wagenheim View Post

        I think this is GREAT.

        Now people who actually drive traffic to blogs with content and reviews
        and then have affiliate links at the bottom of those reviews, articles, etc.,
        won't have to compete with all these pay per clickers just sending folks to
        the Amazon site itself.

        Bravo Amazon...it's about time.

        Now article marketers, social bookmarkers and bloggers will have the upper
        hand.

        Now I'll go hide in my bunker while everybody starts throwing rocks at me.

        lol.. if it's such a great threat to article marketers and bloggers, maybe they should re evaluate their marketing approach (or at least expand on it)

        I know if I thought article marketers were giving me too much competition, I would just join them

        Personaly, my results with direct linking were never worthwhile. It may be different with amazon, but it just doesn't like a very sound strategy overall.
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        -Jason

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  • Profile picture of the author Ron Killian
    Maybe they are getting to big, thinking they don't need affiliates any more? Kinda seems like that is the way they are headed, seen it happen before.

    That is scary and sickening that they could have all the data they need and blow off the ones that paid to collect it for them.
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    • Profile picture of the author Steven Wagenheim
      I think this is GREAT.

      Now people who actually drive traffic to blogs with content and reviews
      and then have affiliate links at the bottom of those reviews, articles, etc.,
      won't have to compete with all these pay per clickers just sending folks to
      the Amazon site itself.

      Bravo Amazon...it's about time.

      Now article marketers, social bookmarkers and bloggers will have the upper
      hand.

      Now I'll go hide in my bunker while everybody starts throwing rocks at me.
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  • Profile picture of the author Thamisgith
    I'm not sure just how much difference this will make in reality. Most of the people using PPC to direct link to Amazon know just how much money is there for the taking. I think it's more likely that they will just send their ppc traffic to a review site which will then drive the punters to the Amazon site.

    Conversion rate might suffer slightly but there's just so much profit to be made from Amazon that they'll still make more than enough. Amazon really is (has been?) the low hanging fruit of affiliate marketing for years now.

    Amazon, rather than having a free run at their search terms, will now have to "compete against themselves" without the benefit of Google's double serving url policy to assist.

    As for article marketers, the better article directories tend not to allow aff links so they will need a landing page of some description anyway. Don't really see any big improvement for them.

    However, I am guessing that it will be a matter of only weeks, if not days, before some guru releases the Amazon Loophole Ninja Assassin Cash Killer Cow on Crack Riding a (Big) Motorcycle Juggling Chainsaws and Chewing Razorblades for only $97. At least someone will profit big from this.
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  • Profile picture of the author enterpryzman
    If a paid search leads someone to your page, whatever page type it is, this means it can be denied as I read it ?

    I'll be Google will hate this BIG TIME....they make a fortune on individuals that buy words and link traffic to do exactly what Amazon is now not allowing.

    Enterpryzman
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  • Profile picture of the author Chris Lockwood
    I'm surprised nobody has asked this: how were you able to pay for PPC and still make a profit, considering how little amazon pays?

    I wonder how many of their affiliates will not hear this news and continue to pay to send traffic to amazon with no chance of getting a commission.
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    • Profile picture of the author DavidTheMavin
      Originally Posted by Chris Lockwood View Post

      I'm surprised nobody has asked this: how were you able to pay for PPC and still make a profit, considering how little amazon pays?

      I wonder how many of their affiliates will not hear this news and continue to pay to send traffic to amazon with no chance of getting a commission.
      Yeah, I tried selling the secret dvd when it was real hot and on Oprah and barely broke even with their lame % payout.
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    • Profile picture of the author xlfutur1
      Originally Posted by Chris Lockwood View Post

      I'm surprised nobody has asked this: how were you able to pay for PPC and still make a profit, considering how little amazon pays?

      I wonder how many of their affiliates will not hear this news and continue to pay to send traffic to amazon with no chance of getting a commission.
      Its not easy, but if you promote higher ticket items in the $200-300 range and your ads are targeted enough, it can be done. Moot point I guess now though. Google will lose on this one, and amazon will save a ton of money not having to pay out commissions on all of those aff ads that went straight to amazon.
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      • Profile picture of the author Floyd Fisher
        I'n a little in the dark on this.

        If you are buying the clicks, how does banning said clicks reduce Amazon's costs?

        I would think it would be cheaper for Amazon if you're paying for that traffic, and not them.

        Please enlighten me.
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  • Profile picture of the author Ron Killian
    I can't believe they would deny the traffic, probably just not pay sales on it.
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  • Profile picture of the author Ken Scovill
    Personally, I hate to see any viable business model abruptly taken away from anyone that has put a lot of effort into making it successful. There are a lot of folks out there whose income streams are about to take a big hit. At least Amazon is giving a liitle advance warning. Not much, but a little. Better than what Google pulled off a couple of years ago IMO.

    I agree with Hamish above that those with successful direct-linking campaigns will now be able to put up some sort of a website and continue to make their commissions that way, but it still means more work to maintain the same results.

    In the spirit of honestly trying to help out those that may not have the immediate website skills to make a quick transition, I am offering to extend the discount on my Amazon A-store Website Template that has been running as a WSO for the past month.

    Sorry if that seems like a shameless promo, but it just may be a good solution for some. I hadn't planned on bumping it again because the final update is almost completed and I plan on going live with the main sales page next week at the full price.

    So if this might be of value to someone affected by all of this, please check it out through the link in my signature and, if you think it might assist you, I'll be more than happy to help you get things set up quickly and make the transition as painless as possible

    Best Regards,
    Ken
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    • Profile picture of the author Darth Executor
      Originally Posted by Ken Scovill View Post

      Personally, I hate to see any viable business model abruptly taken away from anyone that has put a lot of effort into making it successful.
      Direct linking doesn't take a lot of effort. In fact, it takes next to nothing. A comatose individual could do it if they could move their hand.
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  • Profile picture of the author Thamisgith
    I'm surprised nobody has asked this: how were you able to pay for PPC and still make a profit, considering how little amazon pays?
    I've been an Amazon associate for years. I have never failed to make good money from ppc direct linking. Everything works if you do it right.

    Thankfully ppc and direct linking is only one way to profit with Amazon - but I will be sad to see it go.
    Signature

    Best Regards,

    Hamish

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    • Profile picture of the author Chris Lockwood
      Originally Posted by Thamisgith View Post

      I've been an Amazon associate for years. I have never failed to make good money from ppc direct linking. Everything works if you do it right.
      I was hoping for a little more detail than that.

      Say the product costs $50- the commission would be about $2.50, so how are you buying clicks cheap enough to make a profit?

      My first reaction when I heard the news was "People actually use PPC to promote amazon?"
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      • Profile picture of the author Darth Executor
        Originally Posted by Chris Lockwood View Post

        I was hoping for a little more detail than that.

        Say the product costs $50- the commission would be about $2.50, so how are you buying clicks cheap enough to make a profit?

        My first reaction when I heard the news was "People actually use PPC to promote amazon?"
        Commission goes up to 10% IIRC, so if you sell a lot it would be $5. If you sell $200 products (a lot of hardware/electronics stuff, for example) it would be similar to a moderately priced clickbank product.
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      • Profile picture of the author Art Turner
        Originally Posted by Chris Lockwood View Post

        I was hoping for a little more detail than that.

        Say the product costs $50- the commission would be about $2.50, so how are you buying clicks cheap enough to make a profit?

        My first reaction when I heard the news was "People actually use PPC to promote amazon?"
        But you can sell a flat screen TV as an affiliate and pocket $70 to $80. There are plenty of high-ticket items you can sell. Actually, during Christmas I was profiting on $50 items using PPC to drive traffic to my site. In October-November, hot Christmas gifts have PPC prices around 5 to 10 cents. Once you get a customer to Amazon, they do a great job of closing the deal, conversion rates are high compared to a site like Clickbank.

        Art
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        • When eBay did this 2 years ago, we took advantage of it. Since this is my first post, I think it is appropriate that I share this.

          Sometime in the second half of May do some keyword searches that you think might be hot for Amazon products and see if there is a direct link to Amazon in the PPC (adwords, Yahoo search marketing and adcenter). If you see an ad linked directly to Amazon, check it out and make sure it's not an affiliate link (believe me, some people will be throwing money down that hole for months to come). If it isn't an affiliate link, you can bet that you have found a hot keyword for that item and now use it to sell the item through a source that lets you use PPC or incorporate the product in a website/blog with aff links and send PPC traffic to the website/blog.

          The reason is that Amazon has studied a gazillion server logs to see which keywords convert simply by watching the 'PPC people' that have been getting the biggest checks from them. Once they are all eliminated by this new rule then Amazon will have their marketing department buy the keywords that they already know are profitable. Keep your eyes opened and these keywords will be revealed over the next couple of months.

          Cheers!
          ShellSlo
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  • Profile picture of the author Thamisgith
    I was hoping for a little more detail than that.

    Say the product costs $50- the commission would be about $2.50, so how are you buying clicks cheap enough to make a profit?
    There is no big secret.

    Bid on buying keywords only. Tradenames (if allowed) are always good and so are model numbers etc. People searching for those are usually ready to buy.

    By combining the brand name recognition of the product with the Amazon trust you can get a high conversion rate. 4% is poor. 6% is typical and, for certain products at certain times of year you can easily achieve 10, 15 or even 20% conversion.

    Watch for good deals from Amazon - they really are very aggressive with their pricing at times. Also watch for anything which is being heavily pushed in either the national press or which has a television ad campaign running. Conversion rates absolutely soar.

    Amazon run a miserly 24 hour cooky. So what? You can still make money.

    Google double serving url rule is also a bit of a pain - but you will mainly be bidding against other Amazon associates rather than Amazon themselves. Eventually, because most of them think relatively small, their budget will let you in and you will get enough clicks to profit. Amazon's latest ruling will make the double serving issue a non-event anyway. The extra hassle of having a landing page shouldn't prove insurmountable for most.

    In summary, there is plenty of money to be made from Amazon. It is imperfect but that's okay - if it was too easy then everybody would be doing it. The above may need to be modified slightly in light of Amazon's new rules - but I believe it will continue to work unless Amazon withdraw the associate scheme altogether. Even then, it will work with somebody else.
    Signature

    Best Regards,

    Hamish

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  • Profile picture of the author Thamisgith
    How does the Google double serving url rule work ?
    Google will only show one ad per url. So if you are showing an ad with www.yoursite.com as the display url and another affiliate has the same url in their ad, Google will only show the ad with the highest quality score/bid price mix.
    Signature

    Best Regards,

    Hamish

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  • Profile picture of the author Dellco
    I always wondered how people could make money from Amazon given the small percentage and the very short cookie period...and doing that with PPC.

    It's not going to be good for those who weren't doing it in the 1st place. Now these guys are coming over to join the party....
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  • Profile picture of the author Ken Scovill
    I wanted to pass on the information that I got back yesterday from Amazon customer service regarding having to contact them to be able to continue using their data feeds.

    My inquiry:

    Website URL: www.owlsites.com/hdtv

    Comments:

    I have several a-stores set up on my own websites similar to the url above, and I have plans to expand them out with more content and add several more stores.

    Can you tell me exactly what I need to do in order to stay in compliance with your new policy? I do not use ppc and I do not direct link to Amazon.com.

    I am referring specifically to this statement in the new policy FAQ's:

    Q: Can I still make calls to the Amazon Associates Web Service or obtain a data feed if I use it the content to create links on my website?

    A: Your access to the Amazon Associates Web Service or our data feed will be terminated unless you notify us prior to May 1, 2009 that you will use our content for purposes permitted under the Amazon Web Services Customer Agreement. Your continued access to and use of the Amazon Associates Web Service, data feed, or content, however, is subject to your continued compliance with the Associates Operating Agreement and the AWS Customer Agreement
    .
    I appreciate your clarification.

    Thank you,
    Ken Scovill
    Their reply:
    Greetings from the Amazon.com Associates Program.

    I'm sorry if there was any misunderstanding with our recent policy change. If you are not using paid search advertising, you will not be affected by this change.

    The e-mail you received means that if a customer clicks on an ad on a search engine which takes them directly to Amazon or Endless without going to your site first to click a link, no referral fees will be paid out.
    In order for you to receive credit for the referral fees, your customers must actively click on a link on your site to direct them to www.amazon.com or www.endless.com. You are not permitted to automatically forward customers from your site to the www.amazon.com or www.endless.com.

    Also, the FAQ section that has information about Web Services and datafeeds access only applies to Associate Program members that that also have a Web Services account. Under this email address, you do not have an AWS account, so this will not apply to you.

    As always, please feel free to contact us should you have future questions or comments. If you need to contact us back, you can do so by using the secure form at the following specialized link to ensure we receive your message:
    For anyone that uses the A-stores or Widgets from the Amazon Associates page in the promotion of their products, these are not considered a part of the Amazon Web Services development group. So it doesn't look like it requires any input from our side unless we are member of their AWS development group.

    That cleared up some of the mud for me. Hope it helps some others too.

    Ken
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  • Profile picture of the author Brett2000
    Hi,

    > Well, there's always adsense

    For now... I've always been a little worried about a global superpower that controls all advertising content. It won't be long and Google will hold advertising control over almost every form available (they're probably not interested in billboards, but you never know)!

    Wow, where's the WWW global ethics committee when you need it?
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