Whiteboard Animation Split Test?
I really like the idea of making the next sales video in a whiteboard animation. However the more and more I watch these videos and talk to others about these videos I get the feeling that the prospect is more in awe of the whiteboard animation technique than the marketing message they are viewing.
Not saying it doesn't work, I am sure it does. But I wonder if anyone has split tested this against sayyyy... a real person talking on screen.
Any other split test information you have on whiteboard animations is totally welcomed.
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― George Carlin