Some affiliate tips for product owners
I want to share some tips with you guys
Remember that your affiliates are your sales team. Treat them as a team with encouragement and recognition. Consider putting up a blog that's designed to let your affiliates know what's going on with your product and the launch. You can let them know about feedback, FAQs, show them testimonials, and offer attaboys. If you want to run a contest for your affiliates, you can do that in the blog as well. This is a great way.
Give your sales team tools to use.
Offer an affiliate page with their affiliate links, banners, book covers, emails, autoresponder series, ads, articles, text links, product reviews, keywords, etc. The more you give them, the more likely they are to go out and actively promote your product. Make this as easy as possible for them. Give them ideas of what to do with the tools. For instance, tell them they can put up a Squidoo lens and put the product review on there, or they can bundle the articles together and offer them as a free opt-in report. Tell them what to do so they'll take action.
You have a responsibility to your affiliates.
After all, they aren't going to blast your promo out to their list more than once or twice, so make your sales page the very best you can from the beginning. Get it done by a professional copywriter if you can afford it, or study successful copywriting and after you write your sales page get it critiqued at a copywriter's forum. If your conversion is low, consider having your sales page reworked.
Have a way for your affiliates to reach you.
Whether it be a blog or your email address, your affiliates will want to reach you with questions. Keep the lines of communication open and direct, and answer them quickly. If you don't appear to care about them, they won't care about selling your product.
Remember that your affiliates are your sales team. Treat them as a team with encouragement and recognition. Consider putting up a blog that's designed to let your affiliates know what's going on with your product and the launch. You can let them know about feedback, FAQs, show them testimonials, and offer attaboys. If you want to run a contest for your affiliates, you can do that in the blog as well. This is a great way.
Give your sales team tools to use.
Offer an affiliate page with their affiliate links, banners, book covers, emails, autoresponder series, ads, articles, text links, product reviews, keywords, etc. The more you give them, the more likely they are to go out and actively promote your product. Make this as easy as possible for them. Give them ideas of what to do with the tools. For instance, tell them they can put up a Squidoo lens and put the product review on there, or they can bundle the articles together and offer them as a free opt-in report. Tell them what to do so they'll take action.
You have a responsibility to your affiliates.
After all, they aren't going to blast your promo out to their list more than once or twice, so make your sales page the very best you can from the beginning. Get it done by a professional copywriter if you can afford it, or study successful copywriting and after you write your sales page get it critiqued at a copywriter's forum. If your conversion is low, consider having your sales page reworked.
Have a way for your affiliates to reach you.
Whether it be a blog or your email address, your affiliates will want to reach you with questions. Keep the lines of communication open and direct, and answer them quickly. If you don't appear to care about them, they won't care about selling your product.
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