Using the Right Tools (Cheap Vs. Expensive)

9 replies
Hey Fellow Warriors!

I want to share a thought that has been EXTREMELY helpful to me over the past year.

The thought is to use the "Right Tools for the Right Job"

I've been an Internet Marketer full time for 10 years now. I never had any problems buying courses to learn more about what to do, or even paying people to do some of it for me...

But I did resist paying money for software for some reason. I'm not sure why, but I think it was rooted in the thinking that "I don't want to keep spending money on IM stuff, I just want to do stuff and make money"

But there are so many POWERFUL TOOLS out there right now that will SAVE YOU TIME, it makes sense to explore them.

For example, when I was installing some new tile in a house I bought a few months ago I owned a circular saw. I bought a diamond blade and had a hard time trying to cut the tile for 2 days. I was SUPER FRUSTRATED.

I went to Home Depot and bought a "tile saw." It worked beautifully and I was done within a few hours. It cost me $90 for the saw, but it made the job far easier. I ended my frustration when I got the right tool for the job.

When it comes to Internet Marketing, there are usually free ways to do things and some paid ways.

A great example is Optimize Press. It's $97. When I recommend it to people they usually say "that's expensive." It is expensive to people who don't have a business that's making them money. It's a great tool that has SAVED me a TON of time. In the past I would have either paid someone to create an opt-in page or sales letter or I would have spent a day or two doing it myself. This tool has turned projects that used to take me several days (or an employee several days) into something I can do myself in an hour or less.

I'm not posting this thread as an endorsement for OP (although I do recommend it).

The thought is that you'll have FASTER success and less Frustration by using power tools instead of doing everything the hard way. It's possible to do everything yourself without spending any money, but it's also exhausting...

I'd love to hear any stories you have about a specific tool making your life easier and being well worth the financial investment. It could be an IM story, or one about using a tool in another field.

I'm looking forward to seeing what TOOLS have made a difference for you
#cheap #expensive #tools
  • Profile picture of the author John Lenaghan
    Originally Posted by BrianCampbelldotcom View Post

    I'd love to hear any stories you have about a specific tool making your life easier and being well worth the financial investment. It could be an IM story, or one about using a tool in another field.
    There are a bunch of tools I use that make IM easier or more efficient in some way, OptimizePress being one of mine as well. Also Dropbox, various software apps that I use every day, Gmail, WP Twin - and I could keep going.

    Some of those are free but that isn't really part of the equation. A free tool that take 10 times longer to use isn't really saving you anything.

    My iPhone is another tool that is well worth the cost. It lets me do a lot of things on the go without having to pack around a laptop or put people off until I'm back at my computer.

    In my opinion, you're only "spending" money on things if you don't leverage them properly. You should only buy things that you can see a practical use for, and how they will give you a positive ROI.

    It might be saving you time, generating more revenue or other less tangible things, but if you're getting a benefit from it, it's not really an expense so much as an investment.

    John
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    • Profile picture of the author cashp0wer
      I 100% agree with everything you say. You do need to have the right tools to get the job done in the right way. Tools can make your life so much easier.
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      My Internet Marketing Blog - Warts And All!
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    • Originally Posted by John Lenaghan View Post

      My iPhone is another tool that is well worth the cost. It lets me do a lot of things on the go without having to pack around a laptop or put people off until I'm back at my computer.

      In my opinion, you're only "spending" money on things if you don't leverage them properly. You should only buy things that you can see a practical use for, and how they will give you a positive ROI.
      I agree John, thanks for sharing this. I have a Galaxy III Android & it's worth the cost for more reasons than I'll list here because you already know why...

      As long as the tool is making you money it's worth using. Another way to say that is to use ALL tools that make you money (of course you need to use them for them to be profitable).
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  • Profile picture of the author Randall Magwood
    Camstudio and Audacity has been great tools for me. Along with Microsoft Powerpoint.
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  • Profile picture of the author jamesrich1
    I mentioned this in another post but here are my tools and resources I use: Filezilla, Gimp, Optimize Press, Logitech, Aweber, Market Samurai, Format It, Jing, Camtasia, Hostgator, Merchant Account, Video Camera, Open Office, Mind Map, You Tube, Blog, Training Back Office, Google Analytics, My Brain...
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