what's your asset in online business?

9 replies
What's the most important asset in an online biz after the list? And maybe the third most important one if you'd like to share? Thanks
#asset #business #online
  • Profile picture of the author xtrapunch
    I don't have a list. My BLOG is the most important asset.
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    >> Web Design, Wordpress & SEO - XtraPunch.com <<
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  • Profile picture of the author MarketingMinded
    After your list, I would definitely say a blog.
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  • Profile picture of the author Mike Hill
    Here are my businesses strongest assets...

    1. My lists
    2. My customers
    3. My products
    4. My relationships with other marketers
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  • Profile picture of the author Thomas Smale
    Reputation.
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    I specialize in selling websites over $10,000 in value. No obligation, confidential valuation here.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Thomas Smale View Post

      Reputation.
      I instinctively thought this also. Arguably, I suppose one could say that that's implicit in your "lists", though, perhaps? Because you've built your reputation and customer-relationships by communicating with your subscribers? If you take that view of "lists", then my second one, I suppose, is my websites. I certainly think of my lists (and all that they entail) and my websites as the two main income-producing assets of my business. Naturally, far more work, time, effort and energy has gone into my lists (and all that they entail) than into my websites, though. They're clearly the irreplaceable asset that pays my mortgage and buys my shoes.
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      • Profile picture of the author Thomas Smale
        Originally Posted by Alexa Smith View Post

        I instinctively thought this also. Arguably, I suppose one could say that that's implicit in your "list", though, perhaps? Because you've built your reputation and customer-relationships by communicating with your subscribers? If you take that view of "lists", then my second one, I suppose, is my websites. I certainly think of my lists (and all that they entail) and my websites as the two main income-producing assets of my business.
        Anyone can sign up to a list, but that doesn't necessarily mean they trust you or know of your reputation. It could be a competitor or just someone who was curious after seeing a link to your list.

        Reputation is something you build with a combination of your list (or other medium) + product/service/content + quality/execution. It also takes time.

        So... if someone signed up to my list as they were interested in buying something I am selling... that doesn't necessarily mean they know much of my reputation. It takes time, social proof and interaction to build that. They may still do more research/ask questions before buying.

        Once you have a good reputation, selling becomes much easier. I have a number of clients who will buy something I am selling if I call them for a 5 minute chat. Others, who don't know me, would put the phone down and call me rude words
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        I specialize in selling websites over $10,000 in value. No obligation, confidential valuation here.
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  • Profile picture of the author shaunfm
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    Takes a lifetime to build
    Can be broken in an instant!
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    FREE REPORT....Go viral and blast your traffic results out of the park!http://bit.ly/12iu37j

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