I was wondering what the general consensus is on using images in promo emails vs plain text emails.
My initial thought was that people like to see an image and its a magnet to get someone to click, ie: if you put an image of a YouTube video for instance - everyone loves to see a YouTube vid if the niche interests them. I also felt that having images makes the email stand out from others, identifies your company if you have the same header on each email etc etc.
In the last weeks my view has changed somewhat. I subscribed to quite a few services from guys I knew were successful, what I noticed is that they generally send emails in plain text and in a similar format.. using --> or ==>> for links to click on... It was my original opinion that these type of e-mails are identified as SPAM before others, but this formatting must be working for them... So I can only think this is a much better way of sending mailshots..
Thought it was interesting :-)