Product vs. Process: One of the HUGE overlooked keys to IM success
Was on a conference call with a few students this weekend and all of a sudden it hit me between the eyes...
Most struggling marketers are product focused... when in fact they should be more PROCESS focused.
Example:
Let's say you had access to two different products to sell (whether your own product or someone else's):
Product A - a TOP-shelf, high quality niche information product
Product B - a mediocre product with so-so information but mostly fluff
If you gave the *far better* product (Product A) to a newer marketer to sell, and you gave the *far lesser* product (Product B) to a highly successful marketer to sell...
The highly successful marketer's sales of the lesser product would DWARF those of the higher quality product.
Why? Because effective marketing is entirely about PROCESS - specifically the process of finding, attracting and converting cold yet targeted prospects into sales.
It's this process that successful marketers are continuously educating themselves, experimenting with, and working on - much like a scientist or inventor does.
Do successful marketers want to market & sell high-quality products? Absolutely.
But my experience is products are always considered within the context of process, namely:
- Who the hungry audience is for this product
- Where this audience can be reached the easiest and cheapest
- What the audience really wants (i.e. what they're already buying!)
- How successful marketers are already successfully selling to this audience
- Why the audience will (or won't) desperately want this product
So instead of focusing 100% on finishing that e-book you're working on or the membership site you're building, consider the market context and the process first...
I promise you'll be amazed at the results you get.
Ken
Coming soon for all you IM junkies... The Internet Daily Show
A Secret to Success: Making serious money online or offline is not complex unto itself - we're the ones who complicate it. Simply sell them what they are already buying.
-Jason
-Jason
Daniel Molano - LinkedIn Profile
Daniel Molano - LinkedIn Profile
Coming soon for all you IM junkies... The Internet Daily Show
A Secret to Success: Making serious money online or offline is not complex unto itself - we're the ones who complicate it. Simply sell them what they are already buying.
Hasta la WinVista, Baby!
Coming soon for all you IM junkies... The Internet Daily Show
A Secret to Success: Making serious money online or offline is not complex unto itself - we're the ones who complicate it. Simply sell them what they are already buying.
Bare Murkage.........
Coming soon for all you IM junkies... The Internet Daily Show
A Secret to Success: Making serious money online or offline is not complex unto itself - we're the ones who complicate it. Simply sell them what they are already buying.
Bare Murkage.........
Testing and tracking is a great way to give yourself a pay raise & itâs easier than ever with hitsconnect