How Much Should I Charge For Design

by Rob-T
20 replies
Hi Guys

If possible I'm looking for a little bit of advice on how much to charge clients for original logo/branding designs.

I've never been very good at asking people for money and in the past I've done a lot of work for free. I've never had a business mindset and that's probably why I've never really made any money online.

What is the standard rate for logo/brand design?
#charge #design
  • Profile picture of the author SurrealPSD
    Can be any rate you want - but it's usually determined by prior experience.

    If you have a fairly strong portfolio, with prior examples of commissioned work, then that can put you in good stead to charge above the bottom end.

    Because of services like Fiverr, logo / branding has been cheapened beyond words - so you may not get that much business without being considerably better than most. Making money from this aint like what it used to be.

    If you specialise, and offer a service most low end designers can't provide - then you can definitely get a slice of well paying work. Looking at your portfolio, you're actually better than most - so don't low-ball yourself.

    Good luck

    Conzz
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  • Profile picture of the author PerformanceMan
    Price doesn't matter.

    Think of the maximum you can charge...then double it.

    I have a product that has tapered off in sales (SEO niche). Since I was getting less orders all the time I quadrupled the price. I still get the same number of orders but make 4 times as much money.
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    • Profile picture of the author KenThompson
      Originally Posted by PerformanceMan View Post

      Price doesn't matter.

      Think of the maximum you can charge...then double it.

      Since I was getting less orders all the time I quadrupled the price. I still get the same number of orders but make 4 times as much money.
      I've read about this off/on over the years. But I think most people don't have the nerve to do it.

      Others have said your work looks good. If possible, find a way to distinguish your work or overall service from others in a way that adds value, or perceived value.

      Be confident in your marketing. Higher fees get attention because people will want to know why you charge so much more.

      One thing that just came to mind is the story of the beer brewery back in the early 20th century here in the US. I think this is the first instance where the business showed how they made beer and used that in their marketing.

      Well, you can test with explaining your design process for a logo. How you study the business and then take relevant information that eventually produces the final product.

      But flesh out the whole thing so potential customers realize there's more to making a logo then they realized. You can build value in what you do, and that way people will (may) appreciate it more. And that can help justify higher fees.
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  • Profile picture of the author SurrealPSD
    OP, don't touch Fiverr with a barge pole. You're better than that.
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  • Profile picture of the author paj_mccarthy
    Originally Posted by Rob-T View Post

    Hi Guys

    If possible I'm looking for a little bit of advice on how much to charge clients for original logo/branding designs.

    I've never been very good at asking people for money and in the past I've done a lot of work for free. I've never had a business mindset and that's probably why I've never really made any money online.

    What is the standard rate for logo/brand design?
    Your logo designs look really nice to me. I'd pay $100 for something like those in your portfolio.
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  • Profile picture of the author Maruelle
    it depends on the size of the logo.. if it is for the header, it will cost around $200...
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    • Profile picture of the author yesacpow
      I recommend you look at your competition and charge accordingly. You can either offer a better price or a higher price based on your own designs.

      It's not just about the price but also the quality of your work. Once you can blow people away with your designs, they'll pay the price.
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  • Profile picture of the author vCr8
    It actually depends on the quality of your work... $100 is average but I've seen designers charge $500 as their average. For a start I guess $100 is a decent rate, if your clients are satisfied with your work they will be more than happy to pay more than you asked or perhaps ask for your services in their other projects or even give you referrals. Build your name and good working relationship with your clients.
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    • Profile picture of the author funkynassau
      I have a friend who is a graphic artist with many years of experience, his logos, banners, awnings etc are all over our area on stores and buildings. He did our logo for $200. I thought it was worth the cost because he did such a good job and it reflects what we are about so well.
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  • Profile picture of the author Confined To Life
    Small logos (say, 400x120), I'd pay $30-$50.
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    • Profile picture of the author sunray
      Originally Posted by Confined To Life View Post

      Small logos (say, 400x120), I'd pay $30-$50.
      If you want your vector based logo to be resized into 400px by 200px PNG format, you can get this work done for the amount of money you mentioned. Some design firms may take more. But it's purely technical work anyway.

      Logo DESIGN is a very different animal. Logo design is not about size. A professionally made logo can be resized to any dimensions, from a website icon to billboard advertising. Logo design is about the visual concept of the company. It must hold the essence of the goods and services offered. Lots of creativity is put into a good logo. And lots of testing too, to see it in different sizes, different color shemes (black and white) etc. Designing a good logo is actually MUCH more time consuming and more creativity is required than making a visually appealing website.
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  • Profile picture of the author WillR
    You'll die in this business unless you change your tune.

    If you do good work then you should have no hesitation charging people good money for that work. By giving your work away for free you are basically telling people you don't value your time and you don't believe in your work enough to charge for it. That's definitely not how you want to be portraying yourself.

    Work out the price you think you are worth per hour. Work out how much time your average logo design takes and then figure out your pricing that way.
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  • Profile picture of the author ActionToCash
    I agree with PerformanceMan - don't go the fiverr route if you can possibly avoid it. It seems that the $20ish range is a common price level, although you can likely upsell people to a full package of banners (since many may want that whether they've thought about it or not before contacting you). It might be a good idea to mention package pricing in case they haven't thought about it.

    One banner design firm that comes to mind when I think of banners is Banner Design - Cheap Web Banner Flash Banner Designer .

    Check around and do a Google search to see what the going rate is, and if your work is superb try charging a little more. Whatever you charge, especially if it's more, it's good that you have a nice portfolio to show the value you are bringing to the table - as you can see Paj_McCarthy had a pretty high opinion of your work and many others will as well.

    Best wishes,
    Randall
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  • Profile picture of the author MrImperialGold
    There is a website called Fiverr.com, you can sell your services for $5 there and you get $4 out of every sale. Fiverr is free all it asks you is for $1 out of every sale. When you get more popular leave Fiverr and sell your services somewhere else for $10.
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    • Profile picture of the author jamesrich1
      Originally Posted by MrImperialGold View Post

      There is a website called Fiverr.com, you can sell your services for $5 there and you get $4 out of every sale. Fiverr is free all it asks you is for $1 out of every sale. When you get more popular leave Fiverr and sell your services somewhere else for $10.
      Other people are telling you $50-$100-$200 depending on if its a logo or a header. DO NOT LISTEN to the quote above this paragraph. I know he meant well but making $4 per sale is a HORRIBLE plan. Set your prices for logos for at least $50 or higher. Why are you not including your portfolio in your signature?
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  • Profile picture of the author Chris Worner
    Here is some advice, unless you want to find yourself in a race to the bottom, avoid internet marketers here on the Warrior Forum, most are cheapskates who want top quality work at a cheap price (as in free)

    Focus on pitching your services to offline business's who are looking to get started online. You could sell complete design packages for thousands.

    Don't worry about what your competitors charge, focus on presenting the value your services will add to your prospective clients business and the rest will take care of itself.

    -Chris
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  • Profile picture of the author mialove
    It actually depends on the quality.
    Some designers i payed 100$ for inter site and i felt that it was a waist of money, and to some i payed 1000$ and more, and it was worth every $.
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  • Profile picture of the author thatkeywordguy
    Its amazing how much logo prices vary. You can get branding on fiverr all day long for 5 dollars. Or for inspiration. look at these ridiculous branding prices:
    10 Famous Logo Designs and how much did they cost?
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  • Profile picture of the author sbucciarel
    Banned
    It really depends on how good you are and how impressive your portfolio is. I've seen people charge $5 on Fiverr up to thousands on Elance and their own sites.
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  • Profile picture of the author SurrealPSD
    Im glad Im not in the logo biz.. Crowded is an understatement.
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