Is this type of marketing over?

by garyb1966 18 replies
I want to get everyone's opinion on a couple of things. After purchasing a few ebooks on this subject (Rich Jerk, Day Job Killer, Affiliate Project X, and Honest Riches), I am about to get started with affiliate marketing. Here are my questions:

1. Has this opportunity been hopelessly saturated? You know the old saying - "If it were that easy, everyone would be doing it." Well, apparently everyone IS doing it! Do a Google search on just about any Clickbank product, and you will get dozens of Adword ads that use the standard "Is xxxx a scam?" format that all of the gurus recommend. It just seems overdone to me. Then again, I have to think that all of these people wouldn't be placing those ads if they weren't making money.

2. Do you think the average consumer has become "immune" to this type of marketing? It just seems like people would start catching on to the standard "honest review" type of pre-sell that all of the gurus are recommending. In looking at what other people are doing, I have seen countless "From the desk of..." type of pre-sell articles. And they all look alike. Are buyers becoming wise to this ploy?

What does everyone think?

Thanks,
Gary
#main internet marketing discussion forum #marketing #type
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  • Profile picture of the author stressfree
    yes...you have to be unique
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    • Profile picture of the author Michael Gentry
      By no means is any type of internet marketing over. The internet is still basically in its infancy.
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  • Profile picture of the author Dan Grossman
    There's always room for more, but tons of competition means it's harder and the profit margins for you will be lower.

    Find your own way to reach potential buyers. Get to a group nobody else is reaching and you can of course do well. Finding that group and a means to reach them nobody else is using can be hard.

    Or apply everything you've learned about affiliate marketing to selling your own products instead
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    • Profile picture of the author Asher
      Hi Gary,

      You're asking if buyers are becoming wise to this ploy?
      I doubt it.
      For one thing, you've bought a few products yourself and the products you stated used those very same strategies. The strategies work and "if it ain't broke, don't fix it" applies. There'll always be people joining the internet marketing industry. Only that these products are often targetted at the newbies because newbies just snatch them right up!

      Asher
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      • Profile picture of the author Michael Forey
        Yes it still works but stay out of the "how to make money on the internet" niche. It is not the place to start.

        Michael Forey
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        • Profile picture of the author timesaver22
          Thousands of new marketers come on line everyday wanting to learn, to them it’s all new stuff they don’t know what was big a year ago or that some of the stuff looks very dated to other marketers.
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          • Profile picture of the author Amy Bass
            This is one of the reasons I never use Adwords. I like to do things differently and thinking outside the box really pays off.
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            • Profile picture of the author Corwinnx
              I know that everyone says that affiliate marketing is the way to get started in this industry, but IMHO, I see affiliate marketing as an 'additional stream of income" and not a stable business model at all. Better off having your own products and placing affiliate links within them for extra sources of income.

              Just my $.02

              -Marcus
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              • Profile picture of the author BIG Mike
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                • Profile picture of the author NickArnold
                  When i first started using the Internet seriously back in 96-97 when I was totally naive to anything IM related I wouldn't look twice at long sales pages. I always thought they were a scam so I never even got as far as the copy.

                  Now i'm into IM myself I never look at sales page as scams but I wonder if some people still do?

                  Although I will be honest the whole 'dear friend' thing holds no value for me what so ever.

                  In short I would say that if you were writing to the IM niche using the tried and tested methods are still fine and will be for the near future at least. However in other niches you should consider trying to make your sales pages a bit more professional, rather than the whole 'dear friend' thing. Sometimes i'm pretty convinced that a lot of the Gurus havn't delt outside of the IM niche.

                  If you are selling software for example, you should try and make your site look like an organisation rather than an individual. Just look at what the big companies do and model yourself on them, that is the way forward.
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        • Profile picture of the author hanleo46
          Originally Posted by edogz View Post

          Yes it still works but stay out of the "how to make money on the internet" niche. It is not the place to start.

          Michael Forey
          Hey Michael

          Are you suggesting the "gurus" are making their $$$ elsewhere in other niches..

          That must be the part they never tell about......

          Anyhow...How do you manage to focus on multiple niches....do you have a hub site or blog, that feeds multiple niche mini sites....

          Just wondering aloud, or is that onscreen

          Seems odd to me that nobody ever talks about "profits"..........hmmmmmmmmm
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  • Originally Posted by garyb1966 View Post


    2. Do you think the average consumer has become "immune" to this type of marketing?
    What does everyone think?

    Thanks,
    Gary
    Hi Gary,

    Nope, I don't believe so. I think you've sort of hit the nail on the head with the term " average consumer".

    When they see a "review" site , as long as the review site has been reasonably well done, they just see a helpful "review" that for the most part they trust. It doesn't even occurr to them that somebody is making a buck from the review site and in most cases have never even seen the products they are rating.

    Your average consumer doesn't have any idea of what Clickbank is, what a review / squeeze page is, what a PPC advert is.

    Hell I can spend 15 minutes trying to explain what i do for a living to somebody and they look at me like I've just explained an alternative reality. They wouldn't give a second thought to a few adverts that looked similar. It goes entirely over their heads.

    What seems done to death to you, is entirely new to some punter looking for a review on the best diet pill or golf club.

    Yes that whole technique is getting a little saturated, but the potential marketplace is so huge with so many different products you can promote using that method, that it's really not an issue, not yet anyway.
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    • Profile picture of the author redline_nz
      I agree. People who have been involved with learning internet marketing for a while will see the formula for what it is and recognize it.

      Your average person who is seeking a solution for a genuine problem won't and will in most cases, I believe, find a review page or autoresponder email sequence beneficial to their needs.

      As long as it provides value, it will work, that's my opinion.

      On a side note, why not test the PPC strategies on less congested search engines like Yahoo, MSN or Miva? It will be cheaper than Google to test out.
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      • Profile picture of the author David Raybould
        hey guys,

        Yes I think the guys above are right - once you know a little about affiliate marketing, the tactics really do stick out like a sore thumb, but the average joe has no idea about them.

        It's pretty common to see adwords ads for just about every clickbank product, but that's a good thing. It's when all the ads disappear you need to worry, because that means there's no more profit to be made....

        Hope that's useful

        David
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        • Profile picture of the author ExRat
          Hi,

          Has this opportunity been hopelessly saturated? You know the old saying - "If it were that easy, everyone would be doing it." Well, apparently everyone IS doing it! Do a Google search on just about any Clickbank product, and you will get dozens of Adword ads that use the standard "Is xxxx a scam?" format that all of the gurus recommend. It just seems overdone to me. Then again, I have to think that all of these people wouldn't be placing those ads if they weren't making money.
          You could do affiliate marketing and not promote clickbank products and not use 'scam' headlines...

          What you refer to is overdone, therefore...
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          Roger Davis

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    • Profile picture of the author garyb1966
      Originally Posted by SimonHarrison View Post

      Hi Gary,

      When they see a "review" site , as long as the review site has been reasonably well done, they just see a helpful "review" that for the most part they trust. It doesn't even occurr to them that somebody is making a buck from the review site and in most cases have never even seen the products they are rating.

      Your average consumer doesn't have any idea of what Clickbank is, what a review / squeeze page is, what a PPC advert is.
      Thanks for the replies, guys.

      Yeah, I think you're right when you say that most average consumers are blissfully unaware of these concepts. In fact, I remember a few months ago at my day job (yes, I still have a day job), one of my friends had a customer ask if we offered an affiliate program. He had no idea what they were talking about. When I explained it to him, he almost seemed like he didn't believe me.

      I think a good analogy would be magic. A few years ago, I decided to dabble in magic as a hobby. I got fairly good at it. Definitely no Lance Burton, but I could do some pretty good illusions. My biggest fear in performing for people was that they would discover how I did a trick. It never happened. They were usually amazed. I, on the other hand was amazed that they couldn't see the secret. When I performed a trick, it just seemed so obvious to me - like the secret was screaming at the audience (hint for non-magicians -- if you knew how simple most illusions really are, you would be really disappointed). Those who had no knowledge of how the illusion was accomplished were amazed. Those of us with knowledge of the secret were not.

      Gary
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  • Profile picture of the author Eric Lorence
    You could start a "scam" review site or blog, those seem to be pretty popular.
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