I was wondering how would you position custom illustrations for small business owners as a service. I'm already doing them for individuals in the music industry, authors and for Facebook profiles. I'm specifically interested in how you would use them as a service for more traditional small business owners. I'm thinking of ways to use them for branding purposes.
I haven't had any trouble selling illustrations to individuals such as voiceover artists, designers, people in the fashion industry, etc but I'm interested in branching out to lawyers, dentists, plumbers, etc who I believe could benefit from personal branding.
So, if you offered this service, how would you do it?
Thank you in advance.