Press Release vs Article Marketing ?

It depends on what you are marketing, what companies you are using for your press releases, and where your articles are located. If you could provide more information as to specifically what you are trying to market and what type of traffic stats you have this would help us give you a better answer.

Already tried Press Release with no good outcome? Try the other one then.
I'm have lack knowledge on it, but very interested in the topic.
Ssshh, Alexa will come here

Hi,

Press releases tend to carry more weight in Googles eyes.

Unless you post a link to your press release it's just guessing games as to why it did not do what you want

Best of Luck,

Justin

My own experiences with press releases, in 2010 and 2011, were limited and not very successful at all. All the people I know who've regularly tried both tell me that article marketing is typically overwhelmingly more effective in traffic-generation terms (which is part of the reason why so many of them are no longer using press releases, and I'm not, at the moment).

But bear in mind two important things ...

(i) They're two totally different methods of attracting traffic and not really directly comparable at all;

(ii) Attempting to use either press releases or article marketing as "a form of SEO" (i.e. as a way of attracting traffic from search engines) is hardly likely to be successful anyway, because that isn't how either method works, or what either method is primarily about: don't make the mistake of trying to look at either primarily "through Google's eyes" - that's missing the point altogether.

If it helps you, this is a quick overview of what article marketing's about: http://www.warriorforum.com/main-int...ml#post5035794

And this is how article directories work: http://www.warriorforum.com/main-int...ml#post5068872

It depends greatly on how you write your press releases and your articles.

You must win the interest of publishers, who are looking for content that their readers will appreciate.

With press releases, online press release services are a crap shoot, but if you can find a company that will distribute press releases offline - as was done before the Internet - then you could potentially find much better results. The deal is that the online press release services are a spam party, and offline press release distribution companies have to compete with fewer competitors to find eyeballs.

If you are going to use a company that focuses on offline press release distributions, I would also pay them to write your press release too.

Articles are very different from press releases. They are information driven products, and they should not focus on a single product or service, but rather a single problem-solution.

Again, if you are looking to help publishers help their readers with a problem, then you will have increased your likelihood of getting published. The goal is to win eyeballs with your content, then make an introduction to your product in the Author Resource Box, and win the attention and click from the reader.

The right answer for your particular promotion might be: NOT press releases and NOT articles. Or the right answer could be both.

As said by others, it depends on what you are trying to promote.

We use press releases for our websites and our small business client websites. We had a PRWeb contract for the last year to submit them.

Here are my observations.

1. A good press release needs to be newsworthy AND interesting. For example, a press release about a chiropractor launching a new website did absolutely nothing even though it was an actual announcement. A press release about our roofing client helping the community after a series of storms went through the city brought good traffic.

2. Providing that point #1 is implemented, we can often rank a press release within hours for some great keywords that would take months to rank a website for.

Recently, in one of the industries we concentrate on, there was a slew of news reports about injuries and dangers that hurt the businesses in that industry. So on behalf of the industry association, we quickly issued a press release through PRweb targeting the keywords "_______ injuries" & "________ dangers." We saw that people were searching for those keywords. By next day, our press release ranked on first page in Yahoo news along with ABC news, NBC news and etc. That was just a few days ago. We're now driving links to it to rank it in Google.

The traffic from those press releases is not the same as search traffic. It also takes another step for them to end up on the actual website. So the effects are not the same as ranking on Google. However, it does help create awareness, branding and SOME qualified traffic.

As far as the backlinks from the syndication, I can't vouch for their effect on website SEO because we do so many techniques for every website we SEO, it's hard to say how much they help. But I'm sure they do some.

Katerina

Doesn't it also depend on the amount of competition in your niche?

I have done article marketing and also press releases and feel like both can be a good approach in your marketing, both provide back links which may or may not count for your Google ranking (depending on Google that day) but the best results will follow some type of logical format or outline (I believe there are great courses on the subject matter, but you can also find useful info just doing a basic Google search)

Please correct me if I am wrong, but that is my gut reaction...niche selection will have a bearing on overall success as well as placement.

It's not that hard to write a press release. Basically it has to have a timely news angle about a company, service or event and be written in third person and in a restrained way. Our clients have no problems writing their own PRs using our guidelines.

It's a fast way to get traffic and the traffic has a very high CTR (20-50%). So even a few visits will result in clicks.

Of course some niches work better than others. It might not be the best way for highly competitive niches, but otherwise it seems to get good results. One of our clients have had consistantly about 120 views a day giving around 50 clicks a day for 4-5 weeks. That traffic came from just one $15 press release.

So with the right niche and good SEO press releases can be very effective.

Between PR and Article Marketing, I would say PR is a great help for Ranking, but just as everyone mentioned, a PR that is not releasing news is just a lousy PR.

For those who says didn't have luck with the PR. There are many factors involved for a successful PR:

- How worthy is your news ? is it really a news ?
- The way it is being Written, even an expert PR writer can fail writing a good PR if he couldn't estimate the theme that goes with the news.
- PR Service, There are few worthy and expensive. So, if you confident of you have, you gotta go to the best.

I would think that Press Releases would be pretty effective since your PR usually gets synidicated to various outlets.

I've written press releases with some SEO elements (the right keywords sprinkled in enough places) not to rank simply because of itself, but due to the natural authority the content should have once enough serious outlets syndicate it (PRweb et al).

Google perceives many news sites as having more natural authority than artificial sites clearly constructed around SEO, and so enough links from those sources will help the ranking of a site, at least short term.

Hi Tintu,
I have had great success using article marketing. The great tip here is to make sure your content in your article provides useful, meaningful information to your readers compelling them to respond to your call to action which would be to direct them to a review site of the product you're promoting.