List Building/Niche Marketing Question

by SGTech
26 replies
Hello everyone.

Let's say I like to target different niches for my business. Perhaps it's restaurateurs, real estate agents and chriopractors. Is it better to have a mailing list for each or just attempt to get them to all join the same list?

It would seem unwieldy to manage a list for every segment of my business, but on the other hand it would also better allow the message to be customized for each segment.

What are your thoughts on this?

Scott.
#building or niche #list #marketing #question
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by SGTech View Post

    Is it better to have a mailing list for each or just attempt to get them to all join the same list?
    To put it mildly, it's better to have a mailing-list for each.

    Accurate targeting is essential.

    Originally Posted by SGTech View Post

    It would seem unwieldy to manage a list for every segment of my business
    You get used to it: it's not as unwieldy as it at first appears.

    Originally Posted by SGTech View Post

    on the other hand it would also better allow the message to be customized for each segment.
    I'd say "of fundamental importance", not just "better". Many of your chiropractors will simply stop opening your emails, if they're full of stuff intended for realtors and restaurateurs, there's a limit to the attention-span of chef-proprietors receiving emails about joint subluxations, and so on.

    Discussion/promotion of "other niches" is an interruption in continuity: http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author RogueOne
    Originally Posted by SGTech View Post

    Hello everyone.

    Let's say I like to target different niches for my business. Perhaps it's restaurateurs, real estate agents and chriopractors. Is it better to have a mailing list for each or just attempt to get them to all join the same list?

    It would seem unwieldy to manage a list for every segment of my business, but on the other hand it would also better allow the message to be customized for each segment.

    What are your thoughts on this?

    Scott.
    Segment! Definitely for each different group.
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    • Profile picture of the author benzwm02
      It will be more work but you will get better results to separate them into different sections.
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  • Profile picture of the author Majin
    Seperate the lists, you will be able to customize a maximum your emails to really target your audience
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  • Profile picture of the author GailTrahd
    Separating the list will also allow you to target your audience on the squeeze pages better. While much of the content about advertising business may be similar, marketers understand that - many small businesses want to see something that is targeted directly to them.
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  • Profile picture of the author SoundsGood
    Question for Alexa Smith if the OP doesn't mind: In your other post you mention NOT using a squeeze page. What would you suggest using instead?

    Thanks.
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    • Profile picture of the author Alexa Smith
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      Originally Posted by SoundsGood View Post

      Question for Alexa Smith if the OP doesn't mind: In your other post you mention NOT using a squeeze page. What would you suggest using instead?
      Squeeze pages are a perfectly good and proven, tried and tested method of list-building: I'm not trying to talk anyone out of them, at all!

      In my own business, though, I've found that I build more profitable lists by having my prominently incentivized opt-in on the landing-page of a content-rich site, with a lot of other content readily visible, rather than using a squeeze page. It's about whether you ask people to sign up before or after(/while) they've seen the content. You get some different people subscribing that way, who won't opt in to a squeeze page (and you also lose some). My experience, across a range of separate, unrelated niches but with somewhat similar traffic demographics, is that the ones who won't opt in to a squeeze page make significantly better customers, overall. (It took a lot of split-testing and analysis to prove this!).

      Squeeze pages build bigger lists. But don't imagine that the biggest list is the same thing as the most valuable list: it's often the other way round (and it has been every time I've tested it, myself), and there are several good and valid reasons for that (which I didn't altogether understand at the time I tested it: the results surprised me at the time, but I kind of worked out why "with hindsight"). In other words, like many other key issues in internet marketing, it's a little more complicated than many people realize.

      I don’t believe this! Higher opt-in rate, fewer sales
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      Am I Doing Something Wrong?
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      • Profile picture of the author SGTech
        It seems unanimous. Thanks for the feedback guys. I appreciate your knowledge and help.

        Scott.
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      • Profile picture of the author SoundsGood
        Originally Posted by Alexa Smith View Post

        In my own business, though, I've found that I build more profitable lists by having my prominently incentivized opt-in on the landing-page of a content-rich site...
        What type of incentive tends to work best?
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        • Profile picture of the author Alexa Smith
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          Originally Posted by SoundsGood View Post

          What type of incentive tends to work best?
          It's going to vary a lot from demographic to demographic, and a little from niche to niche, too.

          I normally use a "free report" (though I don't actually use that term to describe them on my sites) offering "information/secrets of great value", which is a little PDF specifically designed and created to be part of my continuity-process and to do all these things ...
          • Brand myself and my site
          • Fulfil the promise of offering information/secrets of great value
          • Set my subscribers' expectations
          • Ensure that the subsequent email series gets the maximum possible open-rate and attention (this is perhaps the one that most determines whether or not you make a living, which is why people "giving away some sort of old PLR/MRR-rights information and hoping for the best" are living on another planet)
          • Continue the process of establishing credibility and trust already commenced on my site
          • Provide content able to interest and impress subscribers enough to grab their attention and make sure they "stay with me" so that out of all the other lists they're also on (let's not pretend they're not!) mine is the link through which they effectively choose to buy
          In other words, just like almost everything else that determines people's success/failure in internet marketing, it's almost all about quality and relevance.
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          • Profile picture of the author SoundsGood
            Originally Posted by Alexa Smith View Post

            In other words, just like almost everything else that determines people's success/failure in internet marketing, it's almost all about quality and relevance.
            Gotcha. Okay, thanks very much!
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          • Profile picture of the author Lucian Lada
            Originally Posted by Alexa Smith View Post

            I normally use a "free report" (though I don't actually use that term to describe them on my sites)
            Why not, does it look salesly? Do you mention the word "free" at all?

            I keep looking for a replacement for the word "report", and all I can find is "booklet".
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            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by Lucian Lada View Post

              Why not, does it look salesly?
              Don't know ... I just avoid it because so many other people use it, to be honest.

              "Free report" isn't nearly as bad as some of the other things I've sometimes seen people calling them, I must say. "Astonishing, secret-packed blueprint" is one of the more ludicrous ones I've seen recently - I don't believe they split-tested that and found that it converted better! Unless perhaps they split-tested it against "Secret, blueprint-packed astonishment" :p

              Originally Posted by Lucian Lada View Post

              Do you mention the word free at all?
              Oh yes - I like to make it really clear that it's free, and offered simply in exchange for their email address, and that they're going to receive regular emails from me as well: would hate anyone to think/feel/say "Hey, just a minute, this chick said she'd send me an e-book, so what's she doing sending me all these emails, too?" Doesn't get you off to a very good start!

              Originally Posted by Lucian Lada View Post

              I keep looking for a replacement for the word "report", and all I can find is "booklet".
              "Free e-book discussing ..."? "Free PDF report explaining ..."?

              I suspect the title you give them matters more than the word you use to describe them?

              There's a long list of suggested alternatives to the word "report" in a thread here, on this subject, but how you find it I don't know. (Could try a search for "blueprint", because that'll be one of them? But it may not be easy).

              With apologies, I'm cagey about how I describe mine because it's really rare, and it's not something I want people putting into a search engine and discovering my niches.
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              • Profile picture of the author Lucian Lada
                Originally Posted by Alexa Smith View Post

                "Astonishing, secret-packed blueprint"
                And all that, for free? Where's the opt-in box, where's the opt-in box? I can't wait to put my bogus email address so I can download my precious copy of this little known free ebook that will change my life 4 eve', run away with it, and ruin your day when your emails bounce.


                Originally Posted by Alexa Smith View Post

                With apologies, I'm cagey about how I describe mine because it's really rare, and it's not something I want people putting into a search engine and discovering my niches.
                I understand, of course.
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  • Profile picture of the author DeanJames
    @Scott - You need separate lists my friend. There is no way you are going to appeal to all of those niche markets with just one list, it won't be viable or targeted.
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  • Profile picture of the author shaunyb1
    Hi Scott,

    Like everyone else here has stated, separate lists... takes time to set up the autoresponder emails but will be worth it as they will be more responsive in the long run!
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  • Profile picture of the author RogueOne
    Squeeze pages build bigger lists. But don't imagine that the biggest list is the same thing as the most valuable list:
    Curse your pragmatism Alexa Smith!:p
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  • Profile picture of the author Randall Magwood
    Have a separate mailing list for each group of professions. It's better to be perceived as a specialist rather than a generalist.
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  • Profile picture of the author mknowles2262
    yes yes yes segment your list it will make things much eaiser to do when you go to do your mailings.
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  • Profile picture of the author wonderfullife
    Segment you list for your business will help you to get better result. You can dedicating to be expert as for the recipients.
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    • I would suggest separating the lists. This will allow you to target each uniquely as required and give you more flexibility and options down the track.
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  • Profile picture of the author John Pawlett
    As with everybody else on here I would suggest segmenting your lists.

    As well as the obvious reasons that are well documented on here you should always be looking for a possible exit for your businesses and having a highly targeted list added to a web site greatly increase the value of it.
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  • Profile picture of the author nawshale
    Hi.

    I suggest that segmenting or separating you list.
    It will make your mailing task easier.
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    • Profile picture of the author MarkSalmon
      Rather than trying to be 'all things to all men'. It may be a better strategy to initially 'go deep' in one niche e.g. specialise in helping dentists. (It is easier and more powerful but not so easy if your niche is your local town!)
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  • Profile picture of the author Mike Hill
    Yes you need to segment each niche with a separate list. now that doesn't mean you need a separate auto-responder service for each. One aWeber account will take care of it.

    One aWeber account can create unlimited lists. So you need to create a list for each niche within your one account. It's not terribly difficult to manage all the lists but don't forget you will need a separate landing page for each niche.

    Depending on what you are providing for the optin, you could use the same incentive but just modified to reflect each niche separately.

    For example:

    If my specialty was generating unlimited amounts of free traffic this is how I would target multiple niches with the same information.
    List Building... "Unlimited Free Traffic To 1,000 Subscribers Per Day"

    Affiliate Marketers... "Unlimited Free Traffic To Your Affiliate Offers Daily"

    Product Owners... "Sell Hundreds of Your Products a Day with my Unlimited Free Traffic System"
    Those are all just quick examples but do you see how I targeted each niche separately? Each of those would be it's own landing page but the free offer would be the same with slight variations to suit the market you are targeting.
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  • Profile picture of the author samspade
    Hi Scott,
    The best thing about IM is that you can successfully segment your niches. My suggesting would be to have a desperate one for each niche market thereby making it more focused and targeted to each specific niche.
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