If you are in a niche, developing a contact list and going after prospects that are outside of ebay and Flippa could go very well for you.

For a start, is the income gross or net?

How does it earn revenue? If someone else bought it, would the income remain the same?

What expertise is required to earn the income?

There are lots of variables involved before a selling price can be ascertained.

For Clickbank products it usually depends on where in the product life cycle it is.

If it's towards the end of its (which is usually the case when sites like these are getting sold) don't expect a very high multiple, often times no more than 3-4 months profit.

People are (rightfully so) usually wary of buying clickbank products out of the fear that they'll get the product, then all of the affiliates will then jump over to the sellers new product or project. I'm not saying this is true for your site, but you will get a lower asking price because of this fear.

First of all, contact a reputed website broker. When you're dealing with a 6-figure website, it's best to leave it to professionals.

Clickbank product website tend to have limited expansion potential and limited life cycle. Depending on how long the site has been sustaining that income level, you could aim to around 6 months of net profit.

The factors raised above are good but I'd like to add that it also depends on niche. Since competition levels vary from niche to niche. The upside is the more competitive a niche, the more people want to cut in line to get a good start going. No better way to hit the ground running than by acquiring a proven site.

As others have mentioned, it largely depends on the product itself.

Clickbank products are notorious for having a short life-cycle, but that's not always the case. I sold a CB product earlier this year in a very evergreen niche for around 2x yearly net profits (which is around the industry average for sites in the 6-7 figure range).

If the profits are more inconsistent and the product is in a niche you are honestly better off keeping the site. It is very rare to find a buyer willing to pay any sort of multiple in a niche with a short product life cycle and inconsistent revenues.

In terms of asking price there are far too many variables involved to even give you a ballpark figure without knowing more.

If your site really is making high six figures, then Flippa and eBay definitely are not successful. The vast majority of 6 and 7 figure sales are either through brokers or private.

I'd be happy to take a look and give you an accurate valuation, or if you want a more impartial list of brokers, FlipFilter has a pretty good one here: Website Brokers and Agencies

Good luck!

Thanks everyone for the replies.

The product is in the health and fitness (weight loss) niche, and has been going strong for a long time now. I have a history of solid growth in sales and profits, which I imagine is what a buyer is looking for.

Anyway, definitely going to look into brokers ... I can't be bothered with the headaches of an auction, and dealing with tyre kickers.

I personally find selling on Flippa fairly simple. You can easily expect 10-12 times your net income.

One Clickbank product in the health niche sold for 35X: https://flippa.com/2721067-clickbank...al-health-site

Another WP plugin Clickbank product site sold for 15X: https://flippa.com/2813372-6-month-r...0-mailing-list

Trying Flippa would be just $40/20 (not sure) out of your pocket. A small price considering the amount that you can expect. Best of luck

You will need to actually show income proof of that to your potential buyers.

I am not saying that you are, but anyone can say that their website is making a ton of money and is for sale which in fact it is not getting any sales. Maybe one or two per week or so.

If your website is earning you great money on auto-pilot, why would you sell it?

I know that if I made a lot of sales on auto-pilot, I would never let anyone know about it yet sell it.

You should sell it for six figures on Flippa, using escrow and the confidential feature. Investors will find it and they will love it.

you could partner with venture capitalists, they might even value it better.

Very difficult to sell CB products on meaning multiples. People are just too wary because its a single product. You just never know when sales are going to start slowing down. And since it relies on affiliates, they could quickly start moving to the new 'hot' product in the niche.

Since its earning lot of money for you (appears on autopilot), why not just keep riding the wave?

Usual the price of a website is based on 12 months of earnings. So if it makes a $100 a month then you can sell it for $1,200 ! Of course you will need proof of earnings and traffic !

I agree. It is very difficult to get a multiple that will justify selling a profitable site unless you simply need cash quickly.

If you decide to sell, Flippa may be fine for attracting buyers but someone buying a site that claims to generate net profits of six figures is going to want to do a lot more due diligence than the Flippa or eBay auction process provides.

All good points above. And another option you can consider is contacting a competitor and letting him or her know that your site is for sale.

This may actually work out better than going through the process of finding a buyer. A competitor with a similar product (particularly a CB merchant) might be more receptive to giving you more or less what you're asking for.

Similar website buy/sell discussion here: http://www.warriorforum.com/main-int...-websites.html

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With regard to upcoming Clickbank changes, this article by Mark Ling points out some of the holes in the ratings system which becomes effective in Jan 2013 - Holes in Upcoming Clickbank Marketplace Ratings.