Do you think squeeze pages actually work?

by amunt
35 replies
I've been advised that I need a squeeze page for my site, but do they actually work? Every time I see one I think, do people really fall for that - over say, just well presented information about the product.

Has anyone found a significant increase in sales after employing one?

Thanks
#pages #squeeze #work
  • Profile picture of the author James.N
    If they didn't work people wouldn't be using them. If nothing else, it limits the amount of different information on the page. The user doesn't get distracted by a blog post, an ad, your social icons etc. They can opt in to your funnel or leave.
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  • Profile picture of the author tac88
    Are you kidding?
    Of course they work! But it has a lot to do with what you are offering for there email, Ebook,report,newsletter etc!
    The one thing that I like to stick to is to have one goal per web page. Let me explain, On each web page you should only have one goal that you want your visitors to take either opp into your email list or to sell them something,etc but when you offer more then one thing as your goal to a visitor it confuses them and messes up your click threw to your opp in !
    Best of luck
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  • Profile picture of the author wordpressdoctor
    Oh, yes squeeze pages definitely work. Most of my success online has come from a squeeze page. It's golden.
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    • Profile picture of the author amunt
      Originally Posted by wordpressdoctor View Post

      Oh, yes squeeze pages definitely work. Most of my success online has come from a squeeze page. It's golden.
      That's encouraging. So I have a language course to sell. I get email addresses via a squeeze page. What would you do next? Given that I only have one product to sell I'm not sure what content I can put in the subsequent emails apart from - buy this.
      Thanks
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by amunt View Post

        I have a language course to sell. I get email addresses via a squeeze page. What would you do next?
        This thread may help: http://www.warriorforum.com/main-int...ml#post6123982

        Originally Posted by amunt View Post

        Given that I only have one product to sell I'm not sure what content I can put in the subsequent emails apart from - buy this.
        There are other things you can sell, as well. (Books from Amazon and/or elsewhere? Competing products? Travel guides to the region where the language is spoken? Travel/vacation affiliate deals? Hotel bookings? Other languages?).

        But even from the perspective of a one-product, one-niche list, you're likely to sell far more copies of it if you keep the customers returning to your site, and especially if you build a relationship with them through email, so that they trust and respect you and choose to be guided by your recommendation simply because you're the person making the recommendation.
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  • Profile picture of the author GailTrahd
    Why don't you test it for yourself in your niche with your traffic streams - that will give you the answer you're looking for!
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  • Profile picture of the author dsouravs
    yes they work... but you need proper traffic to that page from proper channels.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by amunt View Post

    I've been advised that I need a squeeze page for my site, but do they actually work?
    Are you asking whether building a list works, compared with not building a list? (The overall answer's "yes").

    Or whether building a list with a squeeze page works better than building a list without one? (The overall answer's much more complicated, because it often depends whether you define the word "work" according to relative list-sizes or to relative incomes).

    Sorry if I've missed the point, but I really can't decide which you meant (and they're two totally different questions, of course!).
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  • Profile picture of the author Greg guitar
    Originally Posted by amunt View Post

    I've been advised that I need a squeeze page for my site, but do they actually work? Every time I see one I think, do people really fall for that - over say, just well presented information about the product.

    Has anyone found a significant increase in sales after employing one?

    Thanks
    Do people really "fall for" trading their email address (knowing they can unsubscribe any time with one or two button clicks), for a free product? Naw; nobody likes free stuff on topics they are passionate about; it's all a hoax.
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  • Profile picture of the author Troy_Phillips
    A squeeze page works great. I don't recommend the default squeeze everyone here uses but a well crafted squeeze page not only works to build your list numbers, it can actually be used to make sure the people who do sign up are really your target audience. No need of having vegetarians on your New York strip site.
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    • Profile picture of the author cashp0wer
      Squeeze pages have always worked well for me, and I know a lot of other people that use them and like them.
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  • Profile picture of the author FirstSocialApps
    True story here:

    I did a demo for my new software release a couple of days ago, the software lets people make squeeze pages etc fast and easy, so in the demo I made a squeeze page an a relatively new domain. I laid it all out as if it were real, even put my aweber opt in (to show people how to do it with the software) but the funny thing is, somehow people started finding it, and opting into it. To date I have gotten 57 opt ins... and its not even suppose to be a real page.

    So yea Id say they work.
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  • Profile picture of the author mknowles2262
    Just like anything else out there..they work but how effective they are is up to you. You need to make it compelling and give them a reason to click through or join your email list
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  • Profile picture of the author MKCookins
    They work great! I have found 2 things that help conversion's which is pretty common sense.

    1) Offer a FREE gift to to entice people to opt in to your list. On the squeeze page give very short concise explanation of what you have to offer - then in bullets explain what they will get from your gift.

    2) Make it neat and professional looking. If you have the money to invest, I would buy Optimize Press. You can easily create high converting squeeze pages with in a matter of minutes.

    Follow these 2 steps you will see people start to opt in to your list in no time
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  • Profile picture of the author Make Money Ninja
    Originally Posted by amunt View Post

    I've been advised that I need a squeeze page for my site, but do they actually work? Every time I see one I think, do people really fall for that - over say, just well presented information about the product.

    Has anyone found a significant increase in sales after employing one?

    Thanks
    They work.

    People want an easy solution to problems. If you promise it, you will convert well. It's as simple as that.
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  • Profile picture of the author mikeac
    Squeeze pages do work and any internet marketer interested in building a list is going to need some form of a squeeze page to add subscribers. They have always worked for me, you just have to make sure the copy is compelling and deliver to your subscriber the item you promised to deliver.
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  • Profile picture of the author Des Lau
    put it this way...if someone had a problem that a squeeze page had an answer for, I'm pretty sure they'd put in their email!
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  • Profile picture of the author Don Grace
    The real key is not to just get the optin... that's easy. The important part is to build the relationship and bond with your customers as the go to guy they can trust. And you MUST be sincere.

    Once you do that you'll have loyal customers for life. Do not look at them as a personal atm, treat them as real people with real respect and ALWAYS have their best interests at heart, not your own.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Don Grace View Post

      The real key is not to just get the optin... that's easy. The important part is to build the relationship and bond with your customers as the go to guy they can trust. And you MUST be sincere. Once you do that you'll have loyal customers for life. Do not look at them as a personal atm, treat them as real people with real respect and ALWAYS have their best interests at heart, not your own.
      This ... exactly this: Uncle Don has just kind of "said it all", there, in about 60 words.
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  • Profile picture of the author rmolina88
    They work and I've been making my living with them to build my list.

    There are several WSOs here that offer you pre-built ones or you can have someone build you a custom one tailored for yourself.

    I've gone through several different types of squeeze pages, so you may have to experiment to find out which one works best for you. I honestly prefer one tailored for yourself.
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  • Profile picture of the author Jonwebb
    I am pretty sure they still work... if not i am behind the curve
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  • Profile picture of the author SarahSalah
    They work!
    Just how you put them, is the reason for them to work or not.

    You should have a nice product, informative, short and serves it's goal. People will opt-in because they want it. If it's good, they will like it and then they will like you.

    This is all it's purpose: To make people who subscribe to your page like you and respect your knowledge then they will wait to hear from you and open you emails!

    That's all you want to build trust between you and them.

    Sarah
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by amunt View Post

    I've been advised that I need a squeeze page for my site, but do they actually work? Every time I see one I think, do people really fall for that - over say, just well presented information about the product.

    Has anyone found a significant increase in sales after employing one?

    Thanks
    I know for a fact they work because I use them everyday. It's better to capture the lead first, and then sell them. That way, if they don't buy the first time, you can promote to them again and again.

    Benjamin Ehinger
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  • Profile picture of the author YasirYar
    Squeeze pages are one of the best things created by this business. Money is on the list and we cannot refute that fact. If you have been employing them on your website's you will know that you can leverage from your list down the road. It works, and you have to use one if you are serious about your business.
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  • Profile picture of the author Randall Magwood
    Squeeze pages indeed actually work. You have a better chance at selling a $500 product with a squeeze page; versus trying to sell the product directly via a direct link to a sales letter.
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  • Profile picture of the author Hilal Shakarchi
    There is no doubt the squeeze pages work. They have to be done well and you can use some proven wordpress plugins for that. Good squeeze pages will help you attract more subscribers and build a bigger list.
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  • Profile picture of the author John Keane
    The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell. I hate them. I hate the hard sell when a salesperson tries it on me and I have moral opposition to using the tactic on other people. In fact, the only way to turn me off of a company, product or service faster is to try a bait and switch.

    That being said, the established internet marketing gurus insist that they work. I’m sure they did at one time, after all, they were being used by the internet porn industry in the early 1990′s. If there’s one market on the web that knows how to make a quick sale, it’s the porn industry. Unfortunately, most modern squeeze pages look about as seedy as the old porn pages did. For those of you who don’t know what a squeeze page looks like, click on the thumbnail at left for a model.

    Cheers,
    John Keane
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by John Keane View Post

      The squeeze page is a marketing tool that’s been around the block and back and is touted as the premier way to close a sale on the web. What a squeeze page amounts to is an internet hard sell.
      You're thinking of "sales pages", not "squeeze pages", aren't you, John?

      A squeeze page is a short page with a prominently incentivized opt-in and no other content. They're not "a way to close a sale" at all: they're simply a way of collecting people's email addresses for email marketing purposes ("squeezing" their email address out of them).
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  • Profile picture of the author SEOExpert999
    If you really want to make money with Internet marketing you have to get control of your traffic and the only way to have control of your traffic with the click of a button is using an opt in page to create your list and your list is your traffic.
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  • Profile picture of the author Daniel Evans
    Originally Posted by amunt View Post

    I've been advised that I need a squeeze page for my site, but do they actually work? Every time I see one I think, do people really fall for that - over say, just well presented information about the product.

    Has anyone found a significant increase in sales after employing one?

    Thanks
    There are way too many people assuming that a cerain style of squeeze page is the only way to go and this perpetuates through social proof.

    If you have a different idea in mind, break the mould and go for it.
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    • Profile picture of the author seriousjake
      Originally Posted by Daniel Evans View Post

      There are way too many people assuming that a cerain style of squeeze page is the only way to go and this perpetuates through social proof.

      If you have a different idea in mind, break the mould and go for it.
      I've wondered about this often. Just about EVERY squeeze page I see over here is the same white template everyone seems to use. I'm hesitant to follow suit seeing that everyone uses it. Then again, that's just from a design perspective.
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  • Profile picture of the author Night Owl2
    Squeeze Page definitely works, If your users are targeted visitors then they will love to get some free information. Its important that your Squeeze Page is well designed to give you high conversation.
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  • Profile picture of the author Rod Cortez
    Originally Posted by amunt View Post

    I've been advised that I need a squeeze page for my site, but do they actually work? Every time I see one I think, do people really fall for that - over say, just well presented information about the product.

    Has anyone found a significant increase in sales after employing one?

    Thanks
    I've been testing squeeze pages for many years now (tested over 50 of them this year alone). They come in different varieties, shapes, sizes, you name it.

    When a squeeze page is not done well, it will come off as a "hard sell", when it's done well, it's seamless.

    There are also hybrids out there such as content squeeze pages, where the front page is loaded with content but each link will take you to an article and/or video and then from there there's an opt-in if you want further information.

    Ultimately, you have to test it and test it versus a non-squeeze page to compare the quality of the opt-ins (sales and net profit are the only two figures that I really look at).

    Some times a squeeze page is the way to go and sometimes it's not. But when used and tested properly, they can be a great tool.

    RoD
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  • Profile picture of the author rmolina88
    My first few squeeze pages were pre-built ones and I made a decent amount of money with them, but not enough to my liking. I assume because most other people were also advertising the same types.

    I recently got a custom squeeze page made tailored only to myself and it's been converting much better than my previous ones.

    You'll have to do a lot of testing to see which squeeze pages work for you, but I highly recommend having one custom made to your liking.
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  • Profile picture of the author kingofthesouth
    Originally Posted by amunt View Post

    I've been advised that I need a squeeze page for my site, but do they actually work? Every time I see one I think, do people really fall for that - over say, just well presented information about the product.

    Has anyone found a significant increase in sales after employing one?

    Thanks
    I have always used a lead capture aka squeeze page first to secure the individuals contact information for follow up. It's true "The Fortune is in the follow up.
    Then they go to a webinar that explains in detail what we offer and how you make money on autopilot. Then our team closers handle the rest. Ultimately you want to build a list because it could be worth thousands of dollars to you.
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