How To Piss Off Your WSO Buyers

by Harlan
60 replies
It's getting to be a pattern.

You launch a WSO and you make some money.

You build a list and the same time. You've heard the old expression - the money is in the list.

Now you have some money AND a list.

What follows is predictable.

You add people - without asking - to a webinar list.

Then you mail them like crazy to four webinars in a day.

You never develop a relationship with your list.

You ASSume everyone remembers who you are, what you sold, what it promised to do.

And you spam us until we unsubscribe.

Do you know that we hate this?

Do you care that this is not smart marketing?

Do you know that in less than a week you've turned your list into a worthless pile of dung?

Come on guys.

You know better!
#buyers #piss #wso
  • Profile picture of the author Mark Andrews
    Banned
    You tell 'em Harlan, you tell 'em.

    Spot on.

    Nail.

    Head.


    Mark Andrews
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  • Profile picture of the author danr62
    That, and you buy a WSO and suddenly start getting emails from people you've never even heard of before...
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  • Profile picture of the author cpwebsite
    Spot on, great job. I've unsubscribed to countless lists because of this.
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    • Profile picture of the author salegurus
      Originally Posted by danr62 View Post

      That, and you buy a WSO and suddenly start getting emails from people you've never even heard of before...
      List selling, swapping, renting... Been going on forever... Had a few from same guy a couple days ago, left a message asking who he is and how he got my email address on his WSO thread, still waiting for a reply...

      Originally Posted by Danny Cutts View Post

      I fixed it....

      Stop buying WSO's.... simple!
      The problem is once your email has been circulated it's too late...
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  • Profile picture of the author paul nicholls
    I`m afraid this is the mentality of a lot of people that sell wso's

    They think that by doing a wso they will make lots of money and then as soon as they get a couple of hundreds wso buyers on their list they will make $200 per month from them by just sending offer after offer

    The problem is, is because most people do things this way, most new marketers think that this must be the right way

    This is always going to happen, this is why it's so much easier to stand out and become a good marketer because there are so many bad ones :-)
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  • Profile picture of the author Corey Geer
    Originally Posted by Harlan View Post

    It's getting to be a pattern.

    You launch a WSO and you make some money.

    You build a list and the same time. You've heard the old expression - the money is in the list.

    Now you have some money AND a list.

    What follows is predictable.

    You add people - without asking - to a webinar list.

    Then you mail them like crazy to four webinars in a day.

    You never develop a relationship with your list.

    You ASSume everyone remembers who you are, what you sold, what it promised to do.

    And you spam us until we unsubscribe.

    Do you know that we hate this?

    Do you care that this is not smart marketing?

    Do you know that in less than a week you've turned your list into a worthless pile of dung?

    Come on guys.

    You know better!
    They were doomed the moment they were forcing people to sign up to a list just to see a sales page or download something anyways.

    That's not the effective and proper way to build a list, at least a targeted and highly profitable one anyways.

    How To piss Off Your WSO Buyers V2:

    Step 1: Create Product
    Step 2: Go To "Wanting To Hire" And Get "Free" Reviewers (Oh hi guys, I'm making $500 a day, but I can't afford to pay for any professional reviewers.)
    Step 3: Have Those Reviews Posted As Hype And Pre-Launch Material So People Think The Method Will Work For Them
    Step 4: People Find Out It's A Poorly Formatted Re-Hashed Version Of A PLR Product They Downloaded
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  • Profile picture of the author Andyhenry
    I guess since you posted this thread there must be people doing that. Otherwise I would never have guessed that anyone would be using such a strategy - it sounds stupid.
    Signature

    nothing to see here.

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  • Profile picture of the author Yogini
    Harlan,

    You make some very good points. It seems according to this other thread that wsoplus can automatically add someone to the wso seller's aweber list if they use single opt-in without requiring any confirmation so maybe that is what is going on a lot.

    http://www.warriorforum.com/main-int...tegration.html

    Debbie
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    • Profile picture of the author Harlan
      Originally Posted by Yogini View Post

      Harlan,

      You make some very good points. It seems according to this other thread that wsoplus can automatically add someone to the wso seller's aweber list if they use single opt-in without requiring any confirmation so maybe that is what is going on a lot.

      http://www.warriorforum.com/main-int...tegration.html

      Debbie
      How are they also adding me to GoToWebinar if I'm not signing up for it?
      Signature

      Harlan D. Kilstein Ed.D.
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      • Profile picture of the author Yogini
        Originally Posted by Harlan View Post

        How are they also adding me to GoToWebinar if I'm not signing up for it?
        I'm not sure about that one Harlan. Maybe the database can be copied to another list that also is single opt-in? I never used GoToWebinar.

        Debbie
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      • Profile picture of the author entry
        Originally Posted by danr62 View Post

        That, and you buy a WSO and suddenly start getting emails from people you've never even heard of before...

        emails from people they have never heard of ?
        you mean other than from the person whose buyer list they have joint?

        which people do you want ?


        Originally Posted by paul nicholls View Post

        I`m afraid this is the mentality of a lot of people that sell wso's

        They think that by doing a wso they will make lots of money and then as soon as they get a couple of hundreds wso buyers on their list they will make $200 per month from them by just sending offer after offer

        The problem is, is because most people do things this way, most new marketers think that this must be the right way

        So fellow marketers, what is the correct way to do it?

        can you show some examples of models please
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        • Profile picture of the author Dustin Lyle
          Originally Posted by entry View Post


          emails from people they have never heard of ?
          you mean other than from the person whose buyer list they have joint?

          which people do you want ?




          So fellow marketers, what is the correct way to do it?

          can you show some examples of models please
          The correct way would be similar to any other sales based business... "service after the sale" communications, rapport building etc... Having just purchased 1 WSO and finding out that I am now on 4, 5, or 6 different peoples' lists, of which 3, 4, or 5 of them aren't vetted by me.
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      • Profile picture of the author stesnees
        Originally Posted by Harlan View Post

        How are they also adding me to GoToWebinar if I'm not signing up for it?
        They are using a service like Zapier. Usually means a swift trip to the unsubscribe button when I get hit with this tactic.
        Signature

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      • Profile picture of the author John Racine
        Not sure if this got mentioned above, but there is a wordpress plugin out there which will autoadd buyers/optins to ANY type of list including Gotowebinar. I have the plugin, but have never used it that way.

        I use it as a part of my sales copy if it is a bonus or an addon and I am not using WishList for some reason which will also do it.

        John
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  • Profile picture of the author jamesbrands
    You copied this from my recent WSO

    "How I Made $2399 in 10 days from List Building!
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  • Profile picture of the author elperuanito
    Extremely annoying. I've actually had the most luck with smaller WSO sellers that makes their money mostly from their methods. SEO for example. Don't get any list messages and actually get some personal replies.

    The 'bigger' IM ones OR the stupid wannabe IMers (even worse, as the list content is even more ridiculous) just send you useless emails about some product that 'helped' them succeed. The money is in the list. I hate the list!
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  • Profile picture of the author tsgeric
    As a previous poster mentioned, I've had the experience where I sense my email info is getting passed on and on .I have a a particular address I was using for a few months, last year, as my paypal address. Naturally they capture your paypal address. Now I am getting *really* random and spammy stuff to this address, like this has been passed on through several hands to the far fringes of IM-spamdom.

    What are the laws with regards to whether someone can email me or not (if they have aquired my details but not had any previous contact with me?)

    Actually, I've been meaning to post something on this topic for a while.
    Anything where the AutoResponder is hosted at hostazar.com --- spam
    same with anything that comes from mxgrid.net (.com?) -- spam
    and a few others too.


    And then I get stuff with no option to unsubscribe.
    And then I get stuff where the unsubscription link is dead.
    And then I get stuff where I follow the unsubscription link and it tells me that I am already unsubscribed.

    aaarrgh.
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  • Profile picture of the author KenThompson
    You're right, Harlan. Thing about it is they won't stop. They don't care that they piss you off.

    I like the occasional emails from people who are "rekindling" the magic.

    "Hi, I know it's been a long time since I emailed you. How ya been? I want to work on developing a relationship with my subscribers.

    By the way, I stumbled across this great product that's guaranteed to turn every $20 invested into $4000!"

    I really don't even get angry or annoyed with all these IM dunderheads, anymore. I just unsub. I like the ones who put me on another list after I unsubscribe.

    Oh, I'd love to mention some names.

    There's this one guy, from here, but he's making good money so doesn't come here anymore. This person sends out promo emails 3 and 4 times a day. He does ad swaps, talks up how great the product is. Then the link goes to some half-ass squeeze page. Reaks of hype, low rent, bilge chicken (for you ex-Navy sub guys), etc.

    I flamed him twice but didn't unsub. lol.

    He unsub'd me.
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    • Profile picture of the author jakejoh10
      This is a great post.

      Being new to internet marketing, I hadn't really experienced the "bad seeds" of IM, until subscribing to a list recently that spams the heck out of my inbox.

      I guess this is coming increasingly common, and like Paul said, it's teaching beginners the wrong way to go about this business.

      I have been lucky to learn from some of the great people on this forum, so I don't have to worry about the bad guys.

      Jake
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  • Profile picture of the author George Wright
    Harlan,

    I have a LOT more ways than that.

    George Wright

    Originally Posted by Harlan View Post

    It's getting to be a pattern.

    You launch a WSO and you make some money.

    You build a list and the same time. You've heard the old expression - the money is in the list.

    Now you have some money AND a list.

    What follows is predictable.

    You add people - without asking - to a webinar list.

    Then you mail them like crazy to four webinars in a day.

    You never develop a relationship with your list.

    You ASSume everyone remembers who you are, what you sold, what it promised to do.

    And you spam us until we unsubscribe.

    Do you know that we hate this?

    Do you care that this is not smart marketing?

    Do you know that in less than a week you've turned your list into a worthless pile of dung?

    Come on guys.

    You know better!
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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    • Profile picture of the author Ken Leatherman
      Originally Posted by George Wright View Post

      Harlan,

      I have a LOT more ways than that.

      George Wright

      George I love your honesty and thats why I stay on every one of your list.

      Ken



      The Old Geezer
      Signature

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  • Profile picture of the author Tim3
    Agreed Harlan it is annoying and very stupid,


    The folks just cannot see they are shooting themselves in the foot.


    (My Paypal address is separate from all my other email so I know immediately who it is spamming me.)
    Here is what I do to any idiot that spams my inbox..


    Immediately unsubscribe from that person's legitimate list. and give the reason as spamming
    Refund the product bought if possible, and give the reason as spamming
    Report the emails as spam
    Block the whole domain IP from the sender and those of any subsequent trash


    Those guys who thought they are oh-so-clever using other names/emails, are not.
    They have lost a good buyer. Forever.
    I suspect if everyone does this enough spam reports will see them getting their domain IP's blocked, or AR accounts suspended.

    If any newbies are spamming away, here is what I suggest you do...

    send one email only to the buyer, be friendly, thank them for purchasing your product and tell them as a valued customer they are automatically subscribed to your list/newsletter and give them very good reasons why they should remain on your list,


    For example updates, useful tips and advice, coupon offers, discount of your next product, make your reasons enticing enough that it would be silly for them to unsubscribe.


    Further tell them you will not be spamming their inbox with dozens of offers.



    Either include a direct unsubscribe link in the email (bearing in mind a hyperlink may get flagged as spam and hit the junk folder) or ask the person to just reply to the email you just sent them if they wish to be taken off your subscriber list, in which case you will remove them immediately.
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    • Profile picture of the author D8MM3
      Originally Posted by Tim3 View Post

      Agreed Harlan it is annoying and very stupid,


      The folks just cannot see they are shooting themselves in the foot.


      (My Paypal address is separate from all my other email so I know immediately who it is spamming me.)
      Here is what I do to any idiot that spams my inbox..


      Immediately unsubscribe from that person's legitimate list. and give the reason as spamming
      Refund the product bought if possible, and give the reason as spamming
      Report the emails as spam
      Block the whole domain IP from the sender and those of any subsequent trash


      Those guys who thought they are oh-so-clever using other names/emails, are not.
      They have lost a good buyer. Forever.
      I suspect if everyone does this enough spam reports will see them getting their domain IP's blocked, or AR accounts suspended.

      If any newbies are spamming away, here is what I suggest you do...

      send one email only to the buyer, be friendly, thank them for purchasing your product and tell them as a valued customer they are automatically subscribed to your list/newsletter and give them very good reasons why they should remain on your list,


      For example updates, useful tips and advice, coupon offers, discount of your next product, make your reasons enticing enough that it would be silly for them to unsubscribe.


      Further tell them you will not be spamming their inbox with dozens of offers.



      Either include a direct unsubscribe link in the email (bearing in mind a hyperlink may get flagged as spam and hit the junk folder) or ask the person to just reply to the email you just sent them if they wish to be taken off your subscriber list, in which case you will remove them immediately.
      This is very helpful to us newbies for a couple reasons - 1. We want to learn how to do things correctly and without being obnoxious, inconsiderate or inappropriate in our sending customers emails. 2. We want to make sure that we are NOT already doing some of those things and to stop if we are.

      I personally haven't done any of the above mentioned things, but it got me to wondering if I was doing something I needed to change. Your post let me know that I am on the right track and have not learned any bad habits. Thanks!
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  • Profile picture of the author WFAlex
    Yes, that is totally annoying. Fortunately that subscriber -> webinar tactic happened to me only once so far...unsubscribed immediately. I got utterly confused as to where that other email was coming from. I didn't think "oh great, I got invited to this awesome webinar from a person I don't know!" but rather "crap, did my spam filters not work?".

    I think what they're using to do this is either https://zapier.com/ or they regularly export their aweber database and somehow import it into gotowebinar manually, though not sure if that's even possible.
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  • Profile picture of the author Corey Geer
    I can't believe people still think buying lists is a viable way to build a business or to obtain customers?

    You know, on one hand, I wish people would realize that acquiring real and high targeted customers doesn't involve buying lists and being cheap, constantly trying to buy your way to financial freedom.

    On the other hand, I'm so glad that people like that exist because they serve the market for products that tell them it's still possible
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  • Profile picture of the author thecableguy
    Some WSO sellers need to realize there's a difference between a buyers list and a freebie seeker list.
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  • Profile picture of the author Jeff Lenney
    Banned
    Shit. Yah I bought a wso from "popular seller" here a few days ago and it's the last one I buy from this duo. Non stop webinar emails I never signed up for. I just wanted the freakin fb tips
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  • Profile picture of the author WillR
    I think I know which WSO you are talking about that was launched recently. Yes, upon joining their email list they automatically add you to their webinar notification list also. There is a tool these guys now use that automates the process.

    You can set things up so when someone joins your Aweber list they are automatically added to a corresponding webinar list and that is how these guys are doing it. In fact one of them showed the process inside the actual product.

    You should definitely be given the option. It is not something that should be forced upon you.
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  • Profile picture of the author ElaineBedfordd
    Bought a small software from a WSO sometime last year and immediately after that started getting 5-6 emails per day, I can't begin to describe how pissed off I was. What kind of logic is that - you buy my software and as a "thank you," I will spam your email to death?
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    • Profile picture of the author ExRat
      Hi Harlan,

      Well the reason this type of 'marketing' is still prevalent around here is possibly because not so long ago there was a syndicate of big hitters who used to charge $1-2k for their training courses and taught a certain approach to doing business online, along with presenting themselves as thought-leaders (and reinforcing this via their syndicated network of opinion).

      They would come here with their sock-puppet posters and deluge the forum whenever they were conducting a launch (every week or so), asking questions about the upcoming launch in the product review section as well as in here, posing as clueless newbs and/or using cheap outsourced hired hands to do the same.

      They used every trick in the book - small print, hidden continuity, selling personal details to boiler rooms (which they sometimes owned) and a host of other techniques that got under the skin in a similar way to the things mentioned here in the OP.

      When someone called them out in here for their antics, there would be a rush of protagonists, sycophants and enforcers attacking the person(s) who called them out, in this kind of manner -

      'marketers complaining about marketing in a marketing forum'

      ...and many other fallacious arguments. Once they were nailed bang to rights and exposed, they followed up with the inevitable 'big hitters used to come here and share their secrets but they can't be bothered now because of the trolls, haters and naysayers - like you, Mr. big-shot call-outer.'

      Their sycophants and enforcers used to continually repeat lines such as - 'don't pay as much attention to what they say as to what they actually do' ...thus confirming that to deceive and to bombard with interruptive and unexpected marketing is the Holy Grail of 'making bank', whereas those who instead would seek to simply inspire and seduce with overdelivery of value were lightweights who deserve to be crushed in the stampede for mansions, cars and yachts by the rampaging newbie herd.

      Correct me if I'm wrong Harlan, but unless my memory is failing me I seem to recall that you were associated with that group of self-proclaimed 'gurus'?

      On that basis, I'm left wondering why, now that most of them have departed this forum and if they are in the IM market at all, they keep a much lower profile, you do not understand that it's not cool to be a 'marketer complaining about marketing in a marketing forum'?

      And further, why not just unsubscribe if you don't like their marketing?

      And further still, considering this quote -

      Do you know that in less than a week you've turned your list into a worthless pile of dung?
      ...why not revel in their ability to lose their own subscribers and cause buyer's remorse because this paves the way for more experienced salesmen to scoop up those prospects into their own funnel and show the amateurs how it's done properly and proficiently?

      What are you hoping to achieve by whinging about aggressive marketing in a marketing forum?
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      • Profile picture of the author Harlan
        Originally Posted by ExRat View Post


        Correct me if I'm wrong Harlan, but unless my memory is failing me I seem to recall that you were associated with that group of self-proclaimed 'gurus'?

        On that basis, I'm left wondering why, now that most of them have departed this forum and if they are in the IM market at all, they keep a much lower profile, you do not understand that it's not cool to be a 'marketer complaining about marketing in a marketing forum'?

        And further, why not just unsubscribe if you don't like their marketing?

        And further still, considering this quote -



        ...why not revel in their ability to lose their own subscribers and cause buyer's remorse because this paves the way for more experienced salesmen to scoop up those prospects into their own funnel and show the amateurs how it's done properly and proficiently?

        What are you hoping to achieve by whinging about aggressive marketing in a marketing forum?
        1. I have no idea who or what you are talking about.

        2. I do unsubscribe but these sleeze bags keep adding me to new lists.

        3. I suspect that the majority of the people who do this have no clue about marketing and learn by monkey-see monkey-do methods.
        Signature

        Harlan D. Kilstein Ed.D.
        Free NLP Communications Course at http://www.nlpcopywriting.com
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  • Profile picture of the author icandi
    Originally Posted by Harlan View Post

    It's getting to be a pattern.

    You launch a WSO and you make some money.

    You build a list and the same time. You've heard the old expression - the money is in the list.

    Now you have some money AND a list.

    What follows is predictable.

    You add people - without asking - to a webinar list.

    Then you mail them like crazy to four webinars in a day.

    You never develop a relationship with your list.

    You ASSume everyone remembers who you are, what you sold, what it promised to do.

    And you spam us until we unsubscribe.

    Do you know that we hate this?

    Do you care that this is not smart marketing?

    Do you know that in less than a week you've turned your list into a worthless pile of dung?

    Come on guys.

    You know better!
    This is so true, what I hate more than anything is I buy one product and suddenly it's assumed that I want everything that they "recommend" I was getting 2 emails a day from one purchase about totally unrelated WSO's - of I wanted that I would just check in and have a look around, I wouldn't mind but they could not possibly physically review the products as they claim, sorry to rant but you hit the nail on the head
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  • Profile picture of the author belgianguy
    Were it went wrong is when people started turning the WF into their source of income. Create a product, sell it as a wso and build a list. Then spam that list with your affiliate links to other wso's. It became about making money instead of providing value and that always hurts the quality of the products and service! There is nothing wrong with making money (I personally love it ), but providing value should come first. If you focus on value, the money will follow. If money is your primary focus, then your product will most likely be worthless.
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  • Profile picture of the author kaposzta
    This is really annoying. I've just unsuscribed from a list, because I got 1 stupid spam email each day about WSO-s that are totally unrelated to my purchase.
    I'm now writing an ebook and want to post it to the WSO section (maybe next year ), but I won't send spams to my buyers. When I find out something new and interesting method/fact related to the product, I'm going to send it to them. And maybe, just MAYBE I send them one solo ad per month, but only if it's really valuable and has anything to do with my original product.
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  • Profile picture of the author Jonathan Smith
    Reputation matters....that is all I am going to say
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  • Profile picture of the author mcwalker25
    Thats right, hit them RIGHT in the kisser!
    Take these words to heart, last thing I want to do is start giving a false email as my default paypal account just to avoid all the spamming and email-selling just for buying something i was interested in.
    Kick em in the kisser Harley.
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  • Profile picture of the author craigslistleedz
    This is definitely an interesting thread.

    As both a product creator and an affiliate I have noticed a shift in the mindset of lists.

    Everyone will tell you (including the people on this thread) that people on your list want value, free information, etc.

    In my own testing this is only true with people who came to my list through a free giveaway.

    If they came through buying a product, its the complete opposite.

    In fact, I did a series of value-added, no pitch, no hype emails to my list recently. The open rates were abysmal to the say the least and the value was only received by a few people - mainly the people who came to my list through a squeeze page.

    However, when I send a product promotion to the same list, my open rates are sky high (even using a similar type of subject line). Moreover, the people who open the value-add emails are just as likely to unsubscribe from my list.

    So, my point is that consumer behavior dictates what drives the market. If people stopped opening promotions and buying WSO's, you would probably get a lot less emails. However, the market has proven that if you continue to email offers to your list, you will make money and have the same unsubscribe rate if you don't.

    Why? Because its proven that if you buy once, you will buy again.

    It's the same thing with OTO's. If someone is willing to put down $7 for your WSO, about 30-40% of the time they are also willing to purchase your OTO. So, if the consumer's behavior dictates this, then why should the WSO creator not offer an OTO? Because a few people complain about it?

    It's the same with email marketing. WSO creators won't stop emailing if you are proven to continue to buy over and over again.

    Obviously, I am on my fair share of lists as a WSO buyer myself (especially JV lists which are even more annoying - talk about 3-4 emails per day from the product creator..ugh!) so I can completely relate to what you guys are talking about.
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  • Profile picture of the author BrainCopy
    Nice Harlan! - This is exactly why I don't buy WSO's
    No respect for the person that purchases.
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  • Profile picture of the author prsmas
    Great post Harlan,

    My PayPal account is so spammed I only open the receipts from purchases and move them into a separate folder for accounting purposes. Outside of that I no longer open any other emails in that account because of the volume. I have unsubscribed from countless list and still get bombarded with spam.

    So I setup a email account for purchases and if the product turns out to be legitimately good, I email the seller and ask for updates to be sent to this email list. I have started to get a bit of spam from this account but overall it works a lot better than the PayPal account.

    Peter Smith
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  • Profile picture of the author TimZ13
    Originally Posted by Harlan View Post

    It's getting to be a pattern.
    You ASSume everyone remembers who you are, what you sold, what it promised to do.

    And you spam us until we unsubscribe.

    Do you know that we hate this?

    Do you care that this is not smart marketing?
    Exactly this, I started cleaning out my inbox and unsubbing from EVERYthing as I'm receiving nothing but offers anymore, I don't even remember the original product I bought from them, I'd open and click each one just to see what has come out on WF but rarely find something I would buy.

    I don't know if I'll be able to receive product updates anymore and frankly I don't care, as maybe 1 out of 20 e-mails sent after buying a WSO generally are actually related to the product.

    I have a mailing list for my customers and only send them updates and info on the product they've purchased, I don't try and sell them other things unless they have opted in for that. Might not make the most money but it seems like the right way to do it and I'm sure keeps paying members happy.
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    • Profile picture of the author Harlan
      For what it's worth, I've been un-subcribing all day from lists and they just switch me to another list.
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      • Profile picture of the author WillR
        Originally Posted by Harlan View Post

        For what it's worth, I've been un-subcribing all day from lists and they just switch me to another list.
        You know the real email spammers (outside of this forum) will often have tracking cookies inside the emails so they know if their emails are being opened and if so, they will bombard that person with even more stuff.

        Maybe the less scrupulous are using a similar tactic around here. By unsubscribing from their list you are basically telling them that IS an active email account and they should be sending even more junk to it.

        Just a thought... I'm not saying it's right.
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  • Profile picture of the author mialove
    You are so right.
    I really don't understand the logic behind this.
    In my opinion, its just pissed of so much most of the people, but on the other hand, if they keep doing it, i guess they earn from it.
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  • Profile picture of the author WillR
    P.S. This is the program they are using to do this. When you sign up to a list they can sign you up to a number of other services automatically using this service.

    https://zapier.com/
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  • Profile picture of the author Gengis
    Yea that's bullshit! There's no longevity in this
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  • Profile picture of the author Zeus66
    This is due to shortsightedness - a very common "ailment" in the IM world. The vast majority of WSO sellers don't have any clue what to do after they launch a WSO. Nowhere to go. Uh oh!

    So they panic, start blasting away at all those new buyers with offers... churn and burn until the list burns out.

    Start all over again. Vicious cycle ensues.

    PLAN AHEAD, instead. Set up a funnel. Have some end game in mind... higher ticket flagship product or coaching.

    But it's human nature to take the path of least resistance. And with WSO's so ubiquitous, this is not going to end anytime soon. There's just way too many easy ways to cash in by burying your list in an avalanche of BUY THIS NOW-ism.

    Is relationship building dead in IM? And did WSO affiliation kill it? Might be a rhetorical question at this point.

    John
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  • Profile picture of the author xInd
    I agree completely! Thanks! Pass this on to a friend or online contact, or a list owner you're thinking about unsubscribing to!
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  • Profile picture of the author DizenSounds
    Harlan, first off you are the man! I love your stuff.

    But... I gotta tell you something...

    Your avatar makes you look like a hitman, or even worse, the unabomber. While we know you are the hitman of copywriting I'm sure you can get a better picture of yourself.

    Back to the topic though, I love joining email lists to see what everyone is up to. Unfortunately some fellow warriors make painful mistakes. Bombarding my inbox with copied subject lines from Frank Kern, or blatantly copying the whole email and changing out a few things.

    Other warriors flood my inbox with nothing but garbage, selling and pimping the lastest WSO with outlandish claims. FTC anyone?

    Provide value to others and watch what happens. Try and flood my inbox because I somehow got on your list making false claims and not helping me at all, and your conversion rate will be horrible.
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  • Profile picture of the author TimZ13
    I found this website Unroll.me - End Email Overload it can help manage subscriptions in your Gmail or Ymail account, helps get them out of your inbox and unsubscribing. It's free while its in Beta.
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  • Profile picture of the author IMWarlock
    This is very interesting thread.

    I do buy WSO's, but what I do not understand is why those "gurus" or rather marketers who make a lot of money online ( or so they claim ) tell you to position yourself, build a relationship with your list, be friendly and helpful and the next thing I see is they flood you with offers I'm not interested in and with no value whatsoever. And I agree that the list of "buyers" they have created becomes useless in a week, because from buyers perspective, if I get flooded with crappy offers I unsubscribe immediately. So I don't see how's that useful to marketer.

    Another funny thing is, those WSO gurus etc. tend to say that "focus is they key" and that you must unsubscribe from lists and focus on this one method and again, next thing I see is flood of different offers that has nothing to do with the thing I bought in the first place. How am I supposed to be focused?

    And as someone mentioned here, I'm also having less problems with smaller product creators who actually provide interesting things and won't flood you with crap until you throw up.

    Just my 2 cent.
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  • Profile picture of the author webmarket
    WSOs used to be an important part of this forum but have gone downhill considerably in recent months. In fact, it is fast becoming a private club dominated by a handful of professional WSO sellers who use it as their own private storefront.
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    • Profile picture of the author Danny Cutts
      Originally Posted by webmarket View Post

      WSOs used to be an important part of this forum but have gone downhill considerably in recent months. In fact, it is fast becoming a private club dominated by a handful of professional WSO sellers who use it as their own private storefront.
      That is very true....

      Lots of people promoting each others products whether they are good or not....

      Each giving testimonials on each others...

      To be honest I dont do WSO's any more which is a real shame because it use to be a great place!

      Danny
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      • Profile picture of the author belgianguy
        Originally Posted by Danny Cutts View Post


        Each giving testimonials on each others...
        Yes, the quality of the testimonials is horrible. No one posts actual results, they all just say that it is the most awesome product they have ever came across. And in exchange other wso producers will say the same about their wso.
        The only reliable testimonials can be found on seo services or similar services, because users actually get results from them. All the ebook testimonials are bogus (as are most of the ebooks).
        It would be nice if there was some form of quality control.
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  • Profile picture of the author matchoo77
    I think it's been like this for a long time...like...at least 2 or 3 years...no?
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