How Do I Motivate NON-WARRIORFORUM Members To Buy Wso?

21 replies
Hi,

I've Got 1000+ subscribers and it seem they're not familiar How valuable WSO is, in short they're not responding to the wso's I am promoting to them.

They opened the mail and click but no sales.

all wso's i am promoting must have at least 1000+ sales before i promote to my list and

most of the Products are WSO of the day.

they have good positive reviews from buyers but yet no sales

70% of the subscribers are from U.S

When I promoted a different product from clicksure.com there's a good conversion and the product is even 4 times expensive than most of the wso's i've been promoting.

i know wso convert well for warriorforum members but is there any way to increase conversions to noN WF MEMBERS?
#buy #members #motivate #nonwarriorforum #wso
  • Profile picture of the author Confined To Life
    I'm not sure how non-WF members can go about buying WSOs. Do they have to register on WF to view the thread/buy the WSO?
    {{ DiscussionBoard.errors[7458170].message }}
    • Profile picture of the author zoldusta
      Originally Posted by Confined To Life View Post

      I'm not sure how non-WF members can go about buying WSOs. Do they have to register on WF to view the thread/buy the WSO?
      There's no need to be warriorforum member in order to buy WSO
      {{ DiscussionBoard.errors[7458188].message }}
  • Profile picture of the author benzwm02
    Education them about the warrior forum before sending an email for them to buy. Let them know that buying a product from a the WSO secession of the forum does not necessarily make it lower quality than a product from a regular sales page.
    {{ DiscussionBoard.errors[7458215].message }}
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Confined To Life View Post

    I'm not sure how non-WF members can go about buying WSOs. Do they have to register on WF to view the thread/buy the WSO?
    No. (See for yourself: if you log out, or use a different browser or computer/IP, you can still buy them "as a non-member").

    Originally Posted by zoldusta View Post

    They opened the mail and click but no sales.
    That sounds like a potential mismatch between the products selected and the subscriber-interests/needs, if they're buying other equivalent stuff which you're pre-selling in equivalent ways?

    Originally Posted by zoldusta View Post

    most of the Products are WSO of the day.
    This is just a WarriorPlus label signifying what they want to try to sell - it has no connection with the Forum and it's certainly no guarantee of quality.

    Originally Posted by zoldusta View Post

    When I promoted a different product from clicksure.com there's a good conversion and the product is even 4 times expensive than most of the wso's i've been promoting.
    This may be part of the reason. Price has a big influence on perceived value. Unfortunately, over the last 2-3 years the WSO-sellers have somewhat effectively trained their market "only to buy cheap stuff" so the prices are often terribly low, and although sometimes the value may be excellent, that isn't necessarily going to come across to non-members unfamiliar with the marketplace. Maybe you could (directly or indirectly) explain this, in your promotional emails?

    Not very helpful, I'm afraid - just a few thoughts.
    {{ DiscussionBoard.errors[7458221].message }}
    • Profile picture of the author aj1247
      Originally Posted by Alexa Smith View Post

      This may be part of the reason. Price has a big influence on perceived value. Unfortunately, over the last 2-3 years the WSO-sellers have somewhat effectively trained their market "only to buy cheap stuff" so the prices are often terribly low, and although sometimes the value may be excellent, that isn't necessarily going to come across to non-members unfamiliar with the marketplace.
      Factor we are coming right up on Christmas and people are already overextended. It is a bad time to sell. This "cheapness" is starting to become pretty widespread also.
      Signature
      {{ DiscussionBoard.errors[7458236].message }}
  • Profile picture of the author WillR
    It's likely got to do with the actual TYPES of products you are promoting. You can't just say I have promoted ClickSure products and now I am promoting WSO products. You can't compare the two unless they are the same product.

    What types of products are working well on Clicksure and have you promoted the same types of products from this forum? You can't just expect to throw anything in their face and have them buy it. Certain people are looking for certain products. No matter how good a deal is if it's not something they want, they will never buy it.

    I also think people new to a forum could be a little turned off by purchasing something from a forum thread as it looks less corporate and in their eyes, more likely to get ripped off.

    Just a few ideas to think about.
    {{ DiscussionBoard.errors[7458228].message }}
  • Profile picture of the author Robert Michael
    Depending on what TYPE of products you're promoting, your approach might just be causing some of the problem..

    With sales at 4+ figures, some people might see it as "over-saturated" - ya know?

    Instead of waiting for bigger numbers, have you ever tried contacting the vendors of some of these products so you can get a copy to try out yourself?

    Most of the time, they will gladly give a copy for you to look over before promoting it.

    It shows them that #1, you won't be some shady affiliate they need to worry about (or at least, not as much as some other random guy.. lol) - and #2, that you care about the quality of your list, most likely making your traffic more valuable & likely to convert..

    Anyway.. thats just one way to look at it. I been sick today & will probably be getting worse by tomorrow

    So I'm done typing for now. later guys
    {{ DiscussionBoard.errors[7458239].message }}
  • Profile picture of the author Daniel Evans
    Originally Posted by zoldusta View Post

    Hi,

    I've Got 1000+ subscribers and it seem they're not familiar How valuable WSO is, in short they're not responding to the wso's I am promoting to them.

    They opened the mail and click but no sales.
    Have you bought the WSOs?
    {{ DiscussionBoard.errors[7458245].message }}
  • Profile picture of the author Troy_Phillips
    Could it be you are sending your traffic to a huge marketplace with a lot of different buttons to play with? A WSO is not like the average sales page where you have no where else to go.
    Signature

    {{ DiscussionBoard.errors[7458355].message }}
  • Profile picture of the author RyanLB
    Try marketing it to them as a product on your website, instead of a WSO. WSO are meant to be special offers for people that use the website. Up the price a bit, and market it to them as an internet marketing related product/ebook/whatever instead of as a WSO, because the term likely means nothing to them.
    Signature

    I'm a Freelance Copywriter that helps Agencies, Startups and Businesses Educate Their Audience and Grow Sales
    Skype Me: r.boze
    {{ DiscussionBoard.errors[7458365].message }}
  • {{ DiscussionBoard.errors[7458394].message }}
  • Profile picture of the author Corey Geer
    The exact same way you would convince a WF member to buy a product.

    You turn a browser into a customer by convincing them that your particular product will solve their problem.
    Signature

    Skype: Coreygeer319

    {{ DiscussionBoard.errors[7458643].message }}
  • Profile picture of the author WFAlex
    Well, why do you want to motivate them to buy WSOs in the first place? You said this:
    Originally Posted by zoldusta View Post

    When I promoted a different product from clicksure.com there's a good conversion and the product is even 4 times expensive than most of the wso's i've been promoting.
    I'd rather have a list that buys $27 products but no WSOs than a list that only wants $7 WSOs and doesn't convert on anything higher. If you've seen success already with a certain type of product, why not continue to use that instead of trying to change your list behaviour?
    Signature

    {{ DiscussionBoard.errors[7458655].message }}
  • Profile picture of the author salegurus
    Originally Posted by zoldusta View Post

    Hi,

    I've Got 1000+ subscribers and it seem they're not familiar How valuable WSO is, in short they're not responding to the wso's I am promoting to them.

    They opened the mail and click but no sales?
    LOL, i think your subscribers are smarter than you think...
    Signature
    Think of how stupid the average person is, and realize half of them are stupider than that.

    ― George Carlin
    {{ DiscussionBoard.errors[7458800].message }}
  • Profile picture of the author shane_k
    all wso's i am promoting must have at least 1000+ sales before i promote to my list and
    I am curious about this, why 1,000 sales?

    Are you assuming that if a product has 1,000 sales then it must be a good product?

    Or are you figuring that is the product has sold 1,000 times then the conversions must be good?

    Are you assuming that your subscribers are motivated by how many times a product has been sold?


    most of the Products are WSO of the day.

    they have good positive reviews from buyers but yet no sales
    For me personally the title "WSO of the day." doesn't mean much. In fact I would probably not buy a product with that title just because that tells me that too many people are buying it.

    Obviously others might say that this is based on "social proof" but I personally think social proof is overrated.

    So another question for you, are you assuming that your subscribers are motivated by social proof? That they will buy only because others have bought?

    if so, then that is a mistake.


    i know wso convert well for warriorforum members but is there any way to increase conversions to noN WF MEMBERS?
    Sure there are, but this is your biggest mistake yet.

    You are trying to sell Apples to customers who want Steak.

    Stop it!

    They don't want WSO's

    Either get that through your head or you will start losing your subscribers and eventually your list.
    {{ DiscussionBoard.errors[7459179].message }}
    • Profile picture of the author zoldusta
      Originally Posted by shane_k View Post

      I am curious about this, why 1,000 sales?

      Are you assuming that if a product has 1,000 sales then it must be a good product?

      Or are you figuring that is the product has sold 1,000 times then the conversions must be good?

      Are you assuming that your subscribers are motivated by how many times a product has been sold?


      For me personally the title "WSO of the day." doesn't mean much. In fact I would probably not buy a product with that title just because that tells me that too many people are buying it.

      Obviously others might say that this is based on "social proof" but I personally think social proof is overrated.

      So another question for you, are you assuming that your subscribers are motivated by social proof? That they will buy only because others have bought?

      if so, then that is a mistake.




      Sure there are, but this is your biggest mistake yet.

      You are trying to sell Apples to customers who want Steak.

      Stop it!

      They don't want WSO's

      Either get that through your head or you will start losing your subscribers and eventually your list.
      Thank you for your valuable comments.
      {{ DiscussionBoard.errors[7461333].message }}
    • Profile picture of the author Daniel Evans
      Originally Posted by shane_k View Post

      Obviously others might say that this is based on "social proof" but I personally think social proof is overrated.

      So another question for you, are you assuming that your subscribers are motivated by social proof? That they will buy only because others have bought?

      if so, then that is a mistake.
      This sums up my thoughts exactly and why I think some affiliate / "Build a list and shoot em sh*t" (as I call it) models are totally unethical and contradictory to the trust building in lists which people constantly harp on about.

      Building trust and establishing a positive relationship with a list is not having the gall to fire links and expecting people to buy products you haven't even bought yourself.


      The delusion of building a relationship with a list:

      "You know I'm trustworthy, so here's a link to a product. Can't really tell you anything personal about it having never used it (which would have been very useful in closing a sale given that you trust me). I'm keeping this email brief because I'm cool like that and don't want to waste your time (though really it's due to lack of info about the product I'm shilling to you). Just go buy it and slip a coin into my pocket. The reviews look good...."

      - Yours Trusted

      P.S: More links to awesome products which I haven't used tomorrow!
      {{ DiscussionBoard.errors[7461440].message }}
  • Profile picture of the author contentwriting360
    Banned
    If they aren't buying your WSO, that means they haven't seen the need for them to hit the BUY NOW button. Perhaps, they're seeing the BUY NO button, if you get what I mean.

    What I mean is that you got to create the need in the minds of your target buyers. Things are created twice. First in our minds. Second in our actions.
    {{ DiscussionBoard.errors[7459633].message }}
  • Tons of reasons.

    Depends where you got your list. How you made it, etc.

    People 'in' the warrior forum tend to be 'pre-qualified', especially if they already have some form of business, generating an online income, etc. So if you 'write' to them, they tend to purchase.

    Just 'generic' random on the street people tend to be of a different buyer persona. Not only do they have no clue "what" a WSO is, but they just don't see the value in it.

    You need to reposition your message to connect with them, and meet their needs. Once you've done that, then you'll get sales.

    Johnathan
    Signature
    Pick a product. Pick ANY product! -> 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
    {{ DiscussionBoard.errors[7461346].message }}
    • Profile picture of the author Tina Golden
      You're looking at this whole situation backwards. Rather than try to figure out how to make your subscribers want WSO products, you should be promoting the products that they do want. Clearly, it's not WSO products so find something else to promote.
      Signature
      Discover how to have fabulous, engaging content with
      Fast & Easy Content Creation
      ***Especially if you don't have enough time, money, or just plain HATE writing***
      {{ DiscussionBoard.errors[7461355].message }}

Trending Topics