Thought I'd share something that I did recently to massively increase sales with a simple email to my list.
If you've been involved with email marketing for any period of time then you know that cutting through the clutter of people's inboxes to get your message read is difficult at best.
I recently got engaged, like a week ago. So I thought I'd use my engagement to drum up a little interest by tying it into a sale.
My main blog is marketingfool.com but I run a membership site where I teach my unique adsense methods at insiders.marketingfool.com
Membership costs $27 a month, or $199 a year (I discount for a full year membership).
So what I did is create a massive sale. In effect I said "I just got engaged...and I want to buy a really awesome engagement ring for my girlfriend...so I'm slashing prices from $199 to $49 but only until I have enough to buy the ring".
You can read the entire email I sent out HERE
The response? It's been AMAZING. I'm looking at just over a 20% response rate and the sales are still trickling in.
YOU CAN DO THE SAME THING!
Sure, you aren't getting engaged, but you can find SOME significant event that's going on right now and craft a sale out of it.
The important thing is to make it relevant.
For instance, when I sold my Submission-Spider search engine submission software, I used to send out an email around x-mas time to people who had downloaded the free trial but didn't purchase.
The email said basically "It's x-mas and I want to buy lots of gifts for friends and family but I don't want to rack up credit card debt, so I've created a special offer of $X off the software if you order today".
It pulled like gang busters.
What special event can you use to create an email offer that pulls like crazy? Give it a try...