A list of UGLY ASS websites that make more money than me >.<

68 replies

At first glance, i would never assume these were million dollar websites...

As a former designer, it took me a LONG time to realize how little the importance of design can be -- at least in the initial business model.

Anyone else want to post an example of an ugly website that makes money:

* updated to include some of the ideas posted below
#>< #list #make #money #ugly #websites
  • Profile picture of the author ExRat
    Hi thatkeywordguy,

    Originally Posted by thatkeywordguy View Post

    Anyone else want to post an example of an ugly website that makes money:
    Try this beauty -

    keywordresearcher.org

    That wood panelling....yuk!



    Just teasing, couldn't resist. I actually like it, particularly the lemon slice and the ink(?) stains in the top right. It's a 'clean' design, which I always like.

    I don't know about the profit levels, but these two fit the ugly profile -

    mizzpheonixrightxxxx

    Ugly site

    ...although I think they were built that way deliberately (link bait). I would tell you for sure, if I could read them without developing a migraine.
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    • Profile picture of the author ccole
      Originally Posted by ExRat View Post

      Hi thatkeywordguy,

      Try this beauty -

      keywordresearcher.org

      That wood panelling....yuk!

      Just teasing, couldn't resist. I actually like it, particularly the lemon slice and the ink(?) stains in the top right. It's a 'clean' design, which I always like.

      I don't know about the profit levels, but these two fit the ugly profile -

      mizzpheonixrightxxxx

      Ugly site

      ...although I think they were built that way deliberately (link bait). I would tell you for sure, if I could read them without developing a migraine.

      Those are totally crappy sites. Jayj even indexed 1,360 pages with crappy designs. Take note, this was created last October 22, 2008, very old domain. I believe that this site is a dummy site just to get traffic for the benefit of a true site which we don't know.
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    • Profile picture of the author Claire Koch
      Lol get off my toolmans back *-) I love that keyword tool. With regard to your suggestion actually they took a bunch of garbage and turned it into WEB GRAFFITI IMHO.

      Really artsy looking. Just an artistic opinion. (only the first suggestion the second one was blaaaaaahhhhhh gag a maggot)

      But that IS THE TRUTH! some of the oddest, oldest, uggliest pages make good money especially in the content curation niche of "news". I'm too tired to gather them together but a lot of people are using those for examples of how to make money today curating content.

      It's not too hard to put together an html news site and go for it. Theres some free info about in the warroom. John Powell maybe wrote it thats not right maybe someone can correct this? He shows just how easy it really is.

      Originally Posted by ExRat View Post

      Hi thatkeywordguy,



      Try this beauty -

      keywordresearcher.org

      That wood panelling....yuk!



      Just teasing, couldn't resist. I actually like it, particularly the lemon slice and the ink(?) stains in the top right. It's a 'clean' design, which I always like.

      I don't know about the profit levels, but these two fit the ugly profile -

      mizzpheonixrightxxxx

      Ugly site

      ...although I think they were built that way deliberately (link bait). I would tell you for sure, if I could read them without developing a migraine.
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  • Profile picture of the author bloggerd
    Shows that all you need is to provide something unique an different..
    Iv come across many ugly sites can't remember names of them of top of my head, but there butt ugly but generate some nice income
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  • Profile picture of the author crissie
    I've seen plenty of ugly ones. There's even ones that are 10-15 years old, have nothing new and still rank high for certain keywords. But even if they make money, i just can't bring myself to publish an ugly site. i just cant. Too proud, i guess.
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    • Profile picture of the author thedog
      If it aint broke

      POF, for example, has been slowly changing it's look... yes, I'm single. But it still looks a little gammy, but hey, that's what's been working for it.
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      • Profile picture of the author Daniel Evans
        Originally Posted by thedog View Post

        If it aint broke
        [beats dead dog]

        It might not be broken, but it could well be improved....

        [/beats dead dog]

        To take what is and never strive to improve is one of the greatest errors any business can make.
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        • Originally Posted by Daniel Evans View Post

          [beats dead dog]

          It might not be broken, but it could well be improved....

          [/beats dead dog]

          To take what is and never strive to improve is one of the greatest errors any business can make.
          You're dead wrong if you think TruthAboutAbs (a rather ugly yet million-making website) has not split-tested the bejesus out of their landing page. They have indeed, and they stick to the best converting design, which is rather ugly.
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          • Profile picture of the author Daniel Evans
            Originally Posted by Anonymous Affiliate View Post

            You're dead wrong if you think TruthAboutAbs (a rather ugly yet million-making website) has not split-tested the bejesus out of their landing page. They have indeed, and they stick to the best converting design, which is rather ugly.
            I don't doubt that it's been split tested.

            What might be interesting to see though is if it were split tested with truly attractive design.

            I certainly wouldn't assume just because a business is making millions that they are functioning optimally nor would I eradicate them as a viable candidate for critique. Same applies to Craigslist.

            Design is a core strategy of many multi million / billion Dollar businesses and it's an ongoing, every evolving task, not a set and forget as some people make it out to be.
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  • Profile picture of the author Valdor Kiebach
    I was always impressed with how bland and simple youtube used to be. How many people are getting upset with the new look (again) of youtube.

    Same with Facebook.
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    • Profile picture of the author jakejoh10
      Originally Posted by Valdor Kiebach View Post

      I was always impressed with how bland and simple youtube used to be. How many people are getting upset with the new look (again) of youtube.

      Same with Facebook.
      Call me boring but I really like simple-looking websites.

      Yea I agree, people seem to want all of the pretty features, but when a major site changes their layout and makes it a bit more complex, they freak out.

      Simple is best IMO.
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      • Profile picture of the author Green Moon
        Originally Posted by jakejoh10 View Post

        Call me boring but I really like simple-looking websites.

        Yea I agree, people seem to want all of the pretty features, but when a major site changes their layout and makes it a bit more complex, they freak out.

        Simple is best IMO.
        Simple is generally NOT ugly. Ugly can be different things to different people but it usually means too much going on and no cohesion or coordination.
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  • Profile picture of the author garyl2k
    I actually had my competition a while back do loads better with conversions on his site though his was like a crappy adsense site with loads of text and nothing more.

    Mine was designed by myself though I am OK with photoshop and made everything flow from A to B as to not confuse the user...
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  • Profile picture of the author dsouravs
    who said that pof.com or Truthaboutabs.com are ugly websites ???
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  • Profile picture of the author Jake Draper
    All my 3 sites were not pretty but not ugly. I just made my sites easy to navigate and not wordy. And the 3 profitable websites that I sold on flippa were completely redesigned by their new owners. I figure don't fix won't ain't broke. I guess they all thought it was ugly. Anyways, I'm not sure if the new owners are making any money.
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  • Profile picture of the author thatkeywordguy
    I really love the simplicity of this new Microsoft page

    Excel 2013 Preview - Spreadsheet software

    if you look at their new MS Office Suite, you can see it appears they have a new ULTRA SIMPLE strategy in mind:

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  • Profile picture of the author sbucciarel
    Banned
    Originally Posted by thatkeywordguy View Post

    Anyone else want to post an example of an ugly website that makes money:
    Google is ugly
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    • Profile picture of the author GBM
      Originally Posted by sbucciarel View Post

      Google is ugly
      I 100% disagree.

      All of Google's websites are beautiful.

      Their original search engine (google.com) is meant to be viewed as a gateway to the web. That is why they gave it a super simple and clean design, with only one area to type in a search and hit enter. Many people who don't understand the internet don't consider google.com a website, but actually the tunnel to the web. They've done an incredibly good job with that.

      Gmail has arguably the nicest email interface.

      Even though everyone bitches about the newest Youtube update at first, I believe it is the nicest design yet. That kind of design is the future of the internet.

      Obviously that's just three of Google's many services, but you get the point.

      While you may think otherwise, I think Google is at the top of their game and is constantly setting higher standards for web designers.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by GBM View Post

        I 100% disagree.

        All of Google's websites are beautiful.

        ...
        While you may think otherwise, I think Google is at the top of their game and is constantly setting higher standards for web designers.
        I actually meant Google as in G O O G L E . C O M

        Ugly ... and evil.
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        • Profile picture of the author Efrain Hernandez
          Originally Posted by sbucciarel View Post

          I actually meant Google as in G O O G L E . C O M

          Ugly ... and evil.
          I also disagree. Simplicity is not ugly.
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          • Profile picture of the author sbucciarel
            Banned
            Originally Posted by Efrain Hernandez View Post

            I also disagree. Simplicity is not ugly.
            Well, it's your right to disagree and certainly diminishes your need for any web designers. Go for that simplicity look. Just stick a little text box on a while background with a silly name and you're good to go.
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            • Profile picture of the author Efrain Hernandez
              Originally Posted by sbucciarel View Post

              Just stick a little text box on a while background with a silly name and you're good to go.
              I don't see how a white background, logo and search box makes it ugly. It maybe clean and simple but I don't think it's ugly. Now that's only my opinion. I know yours is different.

              Originally Posted by Daniel Evans View Post

              ...and ugly is not simplicity.
              I completely agree with that.
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          • Profile picture of the author Daniel Evans
            Originally Posted by Efrain Hernandez View Post

            I also disagree. Simplicity is not ugly.
            ...and ugly is not simplicity.
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      • Profile picture of the author Daniel Evans
        Originally Posted by GBM View Post

        While you may think otherwise, I think Google is at the top of their game and is constantly setting higher standards for web designers.
        As a web designer I most definately think otherwise as do a countless number of people and businesses in the branding and web design industry.

        Google sport some of the worst user interfaces I have ever seen and it seems like they strive to forever makes things complicated. They are "workable" at best - not remotely innovative. On a graphic design level, completely amateur.

        I'm honestly struggling to understand how YouTubes design will define "the future of the Internet"? It's a video hosting site so it's hardly representational of the entire Internet - and a bad one at that.

        As one example to justify my stance on layout design, at default, a user don't even get to see the videos in a channel unless the channel owner changes a setting. Instead we see which videos a user has favourited or commented upon. Ironic, given that YouTubes primary objective in the most recent change was to step away from the social element concentrating more on users videos.

        Totally and utterly beyond logic.
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        • Profile picture of the author GBM
          Originally Posted by Daniel Evans View Post

          As a web designer I most definately think otherwise as do a countless number of people and businesses in the branding and web design industry.

          Google sport some of the worst user interfaces I have ever seen and it seems like they strive to forever makes things complicated. They are "workable" at best - not remotely innovative. On a graphic design level, completely amateur.

          I'm honestly struggling to understand how YouTubes design will define "the future of the Internet"? It's a video hosting site so it's hardly representational of the entire Internet - and a bad one at that.

          As one example to justify my stance on layout design, at default, a user don't even get to see the videos in a channel unless the channel owner changes a setting. Instead we see which videos a user has favourited or commented upon. Ironic, given that YouTubes primary objective in the most recent change was to step away from the social element concentrating more on users videos.

          Totally and utterly beyond logic.
          Maybe I gave them too much praise, but I don't take back everything I said.

          I never said Youtube will "define the future of the Internet". Here's exactly what I said:

          Even though everyone bitches about the newest Youtube update at first, I believe it is the nicest design yet. That kind of design is the future of the internet.

          Okay, bad wording. I meant I think a lot of websites will adapt that kind of look. I think that's where lots of large scale websites are heading... minimalism and simplicity. Because it works for everybody.

          Anyway, I'm not a web designer, but that's just what I've noticed
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  • Profile picture of the author SocialMediaOwls
    I find that looks don't play much into making money online.

    How I made my money (and continue to make it) is trust.

    New prospects over look the looks of the site and their biggest concern (I find) is "Can I trust this site to give me what I need"

    And if you can earn their trust, you can have any site design you want
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    • Profile picture of the author Daniel Evans
      Originally Posted by SocialMediaOwls View Post

      I find that looks don't play much into making money online.

      How I made my money (and continue to make it) is trust.

      New prospects over look the looks of the site and their biggest concern (I find) is "Can I trust this site to give me what I need"

      And if you can earn their trust, you can have any site design you want
      You'd whip out your credit card to order from a website that looks like it was made by a 10 year old?

      In e-commerce image is everything to acquire initial trust for the simple fact that image is all a company has.

      As far as new prospects are concerned, image is absolutely and utterly crucial and that's exactly where initial trust will derive from.
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      • Profile picture of the author SocialMediaOwls
        Originally Posted by Daniel Evans View Post

        You'd whip out your credit card to order from a website that looks like it was made by a 10 year old?

        In e-commerce image is everything to acquire initial trust for the simple fact that image is all a company has.

        As far as new prospects are concerned, image is absolutely and utterly crucial and that's exactly where initial trust will derive from.

        Yes I would, I have and will continue to do so. I have made double digit millions from a site that looked like it was made by a 10 year old.

        I built a base of "warriors" that went out and told everyone and their mother that my product was reliable and kick ass.

        Nobody asks questions when they are told by reliable sources that the product is exceptional and trust worthy
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        • Profile picture of the author Steve Wells
          Originally Posted by SocialMediaOwls View Post

          Yes I would, I have and will continue to do so. I have made double digit millions from a site that looked like it was made by a 10 year old.

          I built a base of "warriors" that went out and told everyone and their mother that my product was reliable and kick ass.

          Nobody asks questions when they are told by reliable sources that the product is exceptional and trust worthy
          I built a base of "warriors" that went out and told everyone and their mother that my product was reliable and kick ass.
          Your proving yourself wrong. Your site did well because the credibility was already there, it was being recommended by credible people to others who trusted their promotion of your website.

          Your conversions did not come from an ugly child like site, they came by word of mouth from people that were not affected by the looks of your site, because they were pre-sold.
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    • Profile picture of the author Steve Wells
      Originally Posted by SocialMediaOwls View Post

      I find that looks don't play much into making money online.

      How I made my money (and continue to make it) is trust.

      New prospects over look the looks of the site and their biggest concern (I find) is "Can I trust this site to give me what I need"

      And if you can earn their trust, you can have any site design you want
      Looks, Color, and Words Used, all add or take away from credibility.

      Get the right combination, and you look trustworthy.

      Color Psychology:
      http://www.precisionintermedia.com/color.html
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  • Profile picture of the author webproishere
    How come my sites aren't listed ?

    Lol....

    Top place goes to CL tho
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  • Profile picture of the author Steve Wells
    Here we go again, another "ugly website" makes money post.

    Why don't you find all the great looking websites that make money, and post them to?
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  • Profile picture of the author nealhart
    Sometimes 'ugly' or 'simple wins because it stands out and looks more genuine than slick sites with graphics
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  • Profile picture of the author Night Owl2
    They think that ugly = more user friendly
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  • Profile picture of the author SocialMediaOwls
    And to put the icing on the cake...

    The site I made millions from, the "child like design" I have not changed since 2004 when I initially put it up.....and it STILL makes more money monthly than most websites do all year.
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    • Profile picture of the author Daniel Evans
      Originally Posted by SocialMediaOwls View Post

      Yes I would, I have and will continue to do so. I have made double digit millions from a site that looked like it was made by a 10 year old.

      I built a base of "warriors" that went out and told everyone and their mother that my product was reliable and kick ass.

      Nobody asks questions when they are told by reliable sources that the product is exceptional and trust worthy
      Originally Posted by SocialMediaOwls View Post

      And to put the icing on the cake...

      The site I made millions from, the "child like design" I have not changed since 2004 when I initially put it up.....and it STILL makes more money monthly than most websites do all year.

      That's coolbeans as long as you're perfectly content with the thought of eradicating cold prospects who will be depending upon how your site looks.

      If your business doesn't involve that demographic then that's all well and good.

      For the rest of the world of e-commerce you can be as sure people are basing their decisions heavily upon a websites aesthetic quality and many will even spend more on professional sites than look more dependable rather than chance a cheaper, less proffessional (riskier looking) alternative - even if they stock identical products.

      It is not about what a website makes, but pushing it's potential to make more through a better approach. There is no need to settle for crap and reaping great results, when you can ramp up your game and potentially witness earth shattering results.

      Again, discussed at length here.
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  • Profile picture of the author kolbywhite28
    I think some of them are because they have been the same since the launch of the site years ago. The owners probably doesn't want to change the design for fear of losing readership etc. such as what happened to Digg.com ... These are some pretty cool ugly sites ...

    3 Ugly But Incredibly Successful Sites | CashJournals of DylanC
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  • Profile picture of the author Paul Silver
    I don't think those sites are ugly. Simple, clean, and extremely accessible would be words I would use to describe the designs of the sites mentioned in the original post.

    More than likely these factors have significantly contributed to their long their success.
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  • Profile picture of the author thatkeywordguy
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  • Profile picture of the author Terry Kyle
    A proper tracking (first) and testing (second) methodology will quickly reveal what is converting and what isn't - regardless of perceived 'ugliness', 'beauty', 'credibility' or 'amateurishness' of design.
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    • Profile picture of the author thatkeywordguy
      Originally Posted by Terry Kyle View Post

      A proper tracking (first) and testing (second) methodology will quickly reveal what is converting and what isn't - regardless of perceived 'ugliness', 'beauty', 'credibility' or 'amateurishness' of design.
      Right.

      This is what i try tell clients these days.

      There is a natural tendency for the client to want to "play house" with their website. But i try to convince them that, they can just put up a simple blank page and get some cash coming in first. then do split testing. and then tweak the design.
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      • Profile picture of the author Daniel Evans
        Originally Posted by YasirYar View Post

        Ugly websites does not equate to zero conversion. Matter of fact there are tons of ugly sites that converts like crazy. It is because these sites are already established ones and so they need not worry about their overall design and look.
        No-one claimed that ugly websites have zero conversion and the last theory is maybe a little misguided.

        Improving is imperative to business especially in a competitive marketplace.


        Originally Posted by thatkeywordguy View Post

        Right.

        This is what i try tell clients these days.

        There is a natural tendency for the client to want to "play house" with their website. But i try to convince them that, they can just put up a simple blank page and get some cash coming in first. then do split testing. and then tweak the design.
        Nothing wrong with that.

        I always press the launch.

        Improving should always be the goal.
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  • Profile picture of the author Corey Geer
    Originally Posted by thatkeywordguy View Post

    PlentyOfFish

    Truthaboutabs.com

    CraigsList

    At first glance, i would never assume these were million dollar websites...

    As a former designer, it took me a LONG time to realize how little the importance of design can be -- at least in the initial business model.

    Anyone else want to post an example of an ugly website that makes money:
    You listed two major alexa websites that were never designed to be graphics intense or scripting intense. They were designed with the minimum in mind because they were thinking ahead. Think of the server load if they loaded up on graphics/scripting/css3/html5 and what not.

    Not to mention all the annoying hacks they'd have to implement just to make things work in IE.

    As far as Truthaboutabs goes, this one is old old. It more than likely looked good at the time it was released. A lot of those top ranking Clickbank sites are absolutely horrendous, it just depends on the market you're selling to as I doubt a lot of the people going to any of those are tech savvy enough to know what they're looking at.
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  • Profile picture of the author SurrealPSD
    Modelmayhem.com - always thought they had the ugliest site ever

    Where Professional Models Meet Model Photographers - ModelMayhem
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    • Profile picture of the author Steve Wells
      Originally Posted by SurrealPSD View Post

      Modelmayhem.com - always thought they had the ugliest site ever

      Where Professional Models Meet Model Photographers - ModelMayhem
      Not that great for sure, but all of hollywood and newyork and many other places are driving that site.

      I have several actor and model friends that are well connected in the industry who promote there and tell me that this is a hot website for the industry. Which really drives that site to be popular.
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  • Profile picture of the author thatkeywordguy
    I love minimalism too.

    Minimalism is FREAKING HARD to do. The WHITE SPACE is the most important thing in a design.

    While we're at it, here are few minimalist websites that make more money than me:


    Zenhabits.net

    MS Office

    Victorias Secret
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  • Profile picture of the author thetrafficguy2
    I think that google has a good design, for its purpose. It is suppose to be a simple page, where you can search terms. It does not need a amazing design to distract people from the website. It is has a great design for the function, but for z normal website it is not a great design.
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  • Profile picture of the author DizenSounds
    It really depends on your market but most of the time ugly simple websites will out convert pretty, flashy, web 2.0 style websites.

    The real thing people need to realize is to LAUNCH their product and then begin to test for conversions. Don't spend tens of thousands of dollars and hundreds of hours or even months working on a site if your product or service is ready to go.

    Launch and then figure it out.
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  • Profile picture of the author clever7
    I think that most internet users like simple designs and simple functioning. I believe that the functioning is what really matters, and not the design. They like to easily find what they want, without complications.

    However, I don’t believe that this is a rule.

    For example, I hate Godaddy’s website because it is too complicated, even though it is good looking. I also hate the fact that they keep making you see their offers and they keep adding things to your cart, which you have to remove…

    I’m their customer because I learned that they are trustful when I was in the beginning of my online adventures. They are making a lot of money, besides all the complications at their website, and besides their annoying ads.

    I guess that we have to come to the conclusion that there are no rules. What really matters is not the design or the style of a website.
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  • Profile picture of the author DubDubDubDot
    Originally Posted by thatkeywordguy View Post

    As a former designer, it took me a LONG time to realize how little the importance of design can be
    If that's the conclusion you came to, I'm not surprised you are a former designer.
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  • Profile picture of the author aZapX
    Haha, you forgot to mention 4chan too.
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  • Profile picture of the author Michael Ten
    Seeing that some relatively poorly designed websites have had a lot of success increases my levels of hope and dedication. Lolol.
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  • Profile picture of the author YasirYar
    Ugly websites does not equate to zero conversion. Matter of fact there are tons of ugly sites that converts like crazy. It is because these sites are already established ones and so they need not worry about their overall design and look.
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  • Profile picture of the author goindeep
    My car drives well but it looks like a peice of crap...

    Some cars look sick but can barely move.

    same difference, but i'd still prefer a car that drives good and looks great...
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  • Profile picture of the author kaevin
    Well CraigsList is the best example, the site totally looks like crap and nobody would call it a genius piece of design, BUT the site structure totally leads the users where the owners want them to be.

    I also heard from a couple of other marketers, hat their ugliest squeeze pages perform the best. I guess the best way is to simply test your ass off.
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  • Profile picture of the author Curtis2011
    Originally Posted by thatkeywordguy View Post

    PlentyOfFish

    Truthaboutabs.com

    CraigsList
    Originally Posted by thatkeywordguy View Post

    As a former designer, it took me a LONG time to realize how little the importance of design can be -- at least in the initial business model.
    I hope you are joking about being a former designer. Or at least, I can see why it is "former" and not "current" designer.

    I have no experience with Plentyoffish, but Craigslist and Truthaboutabs are both examples of great design.

    The abs website is obviously one giant sales pitch, and is a great one at that. I have heard from the owner of it that it converts like crazy. It is also well laid out, with a simple navbar and easy to follow page design.

    Secondly, the Craigslist website is quite literally a perfect example of the dictum "form follows function" which is the fundamental basis of all design in any area of life. That is, a website (or building, or vehicle, or device) is designed only to meet its intended function.

    Craigslist.org's design is simple but fundamentally sound. It has all of the links it needs to show, neatly ordered, without any wacky colors or "artsy" show-off designs.

    In short, it displays "form follow function" to the max. It also follows Einstein's dictum of "Everything should be made as simple as possible, but not simpler."
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  • Profile picture of the author MaxNiche
    Design might make a visitor stay a few more seconds on your site.But it is the content or usefulness which will make him to come back.
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  • Profile picture of the author butters
    There is some dam ugly websites out there and they make a killing, its all about content and reputation! If you produce good content which people use then people will flock to it. The big websites who are making a killing from it plentyoffish etc... they have tested all of it, they know what works best for their conversion and if simple works best for them, then basic ugly is what they use Same goes for all, test it, if it works, use it!
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  • Profile picture of the author thatkeywordguy
    Truth About Abs would benefit from some split testing.
    I think about it a lot. At the amount of money they're bringing in, one would assume they've done it. But the images in the header seem really old school. Optimized with that older image algo from back in the day.
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    • Profile picture of the author Claire Koch
      the pics are rediculously bad for todays day and age.

      Originally Posted by thatkeywordguy View Post

      Truth About Abs would benefit from some split testing.
      I think about it a lot. At the amount of money they're bringing in, one would assume they've done it. But the images in the header seem really old school. Optimized with that older image algo from back in the day.
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  • Profile picture of the author webproishere
    The biggest money maker these days with the worst look has to be G O O G L E
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  • Profile picture of the author LilBlackDress
    I don't like ugly websites and jump off them fast.
    But many of these profitable websites are not ugly but they are simple.
    They make it clear what the user needs to do. And that's why they do so well.
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  • Profile picture of the author thatkeywordguy
    At least the Google logo has improved a bit



    New Microsoft logo is interesting:

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  • Profile picture of the author Mr. Ken Russell
    You wouldn't believe how many "ghetto" landing pages convert better than highly designed, pretty and decorated pages. Sometimes "ugly" is the way to go
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  • Profile picture of the author jlcs
    There are a lot of ugly website but they really provide good service/content...
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