Order form impression count very high but very sales

6 replies
Almost half the people that click on to this clickbank product from my articles go on to the order form but the conversion rates are extrmely low. My guess is that the price of $199 is putting people off. I am an affiliate, not vendor. I think I have sold in totality around 4 copies of which two were refunded. And it is these two refunds that pushed my CB account status at one stage to red I think it was, but now yellow.

In contrast, two other products have have around 15% going on to the order form and the conversions rates are much higher. The overall price of these two are $39 and $20.

Edit: Forgot to type in 'few' before 'sales' in the thread title.
#count #form #high #impression #order #sales
  • Profile picture of the author Anton543
    I have sent a message to the vendor to try and get them to reduce the price to around $50 to $70 for my audience. I don't know what their costs of developing the product was but I suggested the price $199 price tag was most likely putting people off.
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    • Profile picture of the author tmitsoff
      I suspect you're on target with your analysis. If zero percent are buying, there is a big problem, and while it is not necessarily the price, that's the place to begin some split testing.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Anton543 View Post

    My guess is that the price of $199 is putting people off.
    That may be right. If it is, it's something you can easily circumvent by discussing, explaining and justifying the price clearly and openly as part of your pre-selling when you recommend the product to your subscribers.

    Originally Posted by Anton543 View Post

    I think I have sold in totality around 4 copies of which two were refunded.
    That's certainly concerning.

    It's a very small number to be analyzing, of course. It's possible you've just been unlucky. But refund-rates vary hugely from affiliate to affiliate for the same products, and again, refunds tend to be in inverse proportion to the clarity of the pre-selling methods used with your subscribers, and the strength of their relationship with you.

    Originally Posted by Anton543 View Post

    Forgot to type in 'few' before 'sales' in the thread title.
    You can edit your thread titles by clicking on "edit" and then on "go advanced".
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  • Profile picture of the author WarrenPeterson
    Originally Posted by Anton543 View Post

    Almost half the people that click on to this clickbank product from my articles go on to the order form but the conversion rates are extrmely low....
    As mentioned, the pre-sell information is important. I'd spend time there first.

    Are you actually pre-selling them before they get into the ordering process? Do the articles that lead to the order form prepare the buyer for what is about to happen?

    Take some time to test and work that part of the process.
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    • Profile picture of the author PayPower
      You need good ad copy prior to showing the prospect your CB product. They have to be conditioned to believing the price is much higher than it actually is. Either offer CB products that have a lower price or offer something free to go with the purchase of the higher priced product.
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  • Profile picture of the author Raydal
    The fancy term for it is "shopping cart abandonment" and there
    can be several reasons for this. One question though, Do they
    have to go to the order page to find out the price? If they
    do then that's one huge reason--sticker shock.

    Otherwise than this, if you think that the price is too high then
    it would be hard for YOU to pre-sell this product. You have to
    BELIEVE you are giving your prospects more than you are
    asking for in return to really passionately sell anything. It's
    hard to convince anyone of anything you are not convinced
    of yourself.

    But, if you are getting them to the sales page then the selling
    may not be your fault but that of the product owner.

    -Ray Edwards
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