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Is PLR Content still Useful?

by john01a
40 replies
I've heard some people say that PLR content is no longer as useful as it once was because of Google and the whole duplicate content issue.

But, I think that solely basing whether PLR content is useful or not, on it's usefulness as content for ranking in search engines... is somewhat short-sighted.

As far as duplicate content being an issue goes... if duplicate content was an issue, then surely syndicated content would also be. It's not that the content is duplicate content that's the issue... it's trying to use the content as is, to rank in the search engines that's the issue.

Think about it, would you try to rank in Google using syndicated content? I doubt it. You most likely used the syndicated content because you thought it contained useful information.

I still think that PLR content can be useful. Think beyond using just using it as content for your site or blog to rank in search engines.

If you use PLR content in your newsletters or eBook or presentations or video etc... then the fact that it's duplicate content is not really an issue. Here, the reader is only concerned with reading something useful. Here, the usefulness of the PLR content is dependent on the quality of the content, not the fact that it's PLR content.

But, I'm curious to know what you think? Do you think PLR content is still useful? If you still use PLR content, what are some of the ways you use it?
#content #plr
  • Profile picture of the author MaxNiche
    PLR content is still useful if you are able to drive traffic to your site by other means. ie) You must not depend on google search from traffic.
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  • Profile picture of the author Danny Cutts
    Damn right PLR content is still useful!!!

    There are soooo many ways to use PLR and dont worry about the duplicate content issue... its not all about google :-)

    Danny
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    • Profile picture of the author Steve B
      If the PLR that you buy is crappy, then yes, it is not useful. If you have to throw the whole thing out because it is poorly written or if the content has no value then you might as well do it yourself.

      On the other hand, high quality PLR that is professional and educational for your niche is quite valuable.

      Only you can be the judge. Some PLR providers give excellent products with regularity. It's up to you to find them for your niche.

      Steve
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      • Profile picture of the author john01a
        Originally Posted by Steve B View Post

        If the PLR that you buy is crappy, then yes, it is not useful. If you have to throw the whole thing out because it is poorly written or if the content has no value then you might as well do it yourself.

        On the other hand, high quality PLR that is professional and educational for your niche is quite valuable...
        Good point.

        I totally agree that the usefulness of PLR content should be determined based on the quality of the content.

        The quality of PLR content can differ greatly, just like the quality of content from different ghostwriters can differ greatly. But I think this is something that some people tend to overlook. There's some that thinks that all PLR content is of a low quality... but this is not the case.

        I'm guessing somewhere along the lines someone decided that because multiple people have access to the same content, that PLR content is a weak form of content. And, over time the viewpoint of "PLR being a weak form of content" probably warped into "PLR content being poor or low quality content."

        Just like any other product or service, there are good ones and low quality ones. Not all PLR content is of the same standard. There are some really high quality and well researched PLR content out there.

        If a piece of PLR content is really well written and thoroughly researched and very useful to the reader... does it really matter that multiple people are using the same content as you.

        As far as the future of the "usefulness of PLR content" goes, I think that more emphasis would be placed on well written and well researched PLR content. That way, when someone uses high quality PLR content, the viewpoint shifts from "using PLR content just as filler content" to "providing the reader with something useful and informative to read"

        PLR content is definitely still useful... it just depends on the quality of the PLR content you use, and how you use it.
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    • Profile picture of the author john01a
      Originally Posted by MaxNiche View Post

      PLR content is still useful if you are able to drive traffic to your site by other means. ie) You must not depend on google search from traffic.
      I think this is why some people think PLR content is no longer useful... they only think of PLR content as content to use to boost their rankings in search engines.

      Sure, PLR content may not be that useful as content to use to rank in search engines... but there are so many other uses for the content.

      Originally Posted by Danny Cutts View Post

      Damn right PLR content is still useful!!!

      There are soooo many ways to use PLR and dont worry about the duplicate content issue... its not all about google :-)

      Danny
      Totally agree.

      Using PLR content as content for your blog or site is just one of the uses of PLR content. There's a lot of other ways that you could use PLR content, that could be very useful to you.
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  • Profile picture of the author sweetcrabhoney18
    Of course it's useful. That's most likely the main reason you built a website around PLR content. I've read many books that point out how profitable it is to sale plr, use plr and enjoy PLR. It's just a great way to build sites, market products and save a ton of time.
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    • Profile picture of the author mfyaacub
      Of course it useful if you have no idea to write your own articles for your web / blog content...
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      • Profile picture of the author ikhwanudin
        Originally Posted by mfyaacub View Post

        Of course it useful if you have no idea to write your own articles for your web / blog content...
        i agree with you, but you can not do it in long term plan
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    • Profile picture of the author mcplgtech
      I use PLR for:

      Blog Post idea starters, Article seeds, used two or three GOOD PLR packages to create an entirely new report or ebook by using the ideas revealed in them for something brand new for sale.

      PLR is also awesome to help someone who is just starting out in a new niche or market but cutting down the learning curve somewhat. Just don't use as is, you should always rename, add your own graphics, and rewrite where needed to make it YOURS.

      Just don't buy junk and expect it to be good, you get what you pay for.
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    • Profile picture of the author john01a
      Originally Posted by sweetcrabhoney18 View Post

      Of course it's useful. That's most likely the main reason you built a website around PLR content. I've read many books that point out how profitable it is to sale plr, use plr and enjoy PLR. It's just a great way to build sites, market products and save a ton of time.
      True... I definitely did start my blog because I still believed there was a place for PLR content. No arguments there.

      Which is why it's interesting when I see some people only focus on 1 use of PLR content... as content to rank in search engines. When that doesn't work... does it then mean that PLR content is useless? No. It just means that that 1 use of PLR content is not as effective. But, there are still loads of other ways that it could be used.

      I think too much emphasis as been placed on PLR content as "a way to get quick content to get ranked in search engines." Which is probably why some people think that PLR content is no longer as useful... what with Penguin and Panda and what ever another Animal Google brings out next.

      As you point out, there are still many uses and benefits of PLR content. And I think that those other uses and benefits of PLR content should definitely be emphasized more by PLR content providers and promoters of PLR content.
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  • Profile picture of the author successmonster234
    I use PLR and it really does have its benefits, just don't rely on it bringing traffic on its own, good PLR offers lots of value to a website and, used in conjunction with unique content, really works
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  • Profile picture of the author scottyaks143
    Yes of course PLR is still useful. Maybe you just heard wrong info by nonsense people. PLR actually helpful to drive traffic on your site.
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    • Profile picture of the author john01a
      Originally Posted by scottyaks143 View Post

      ...PLR actually helpful to drive traffic on your site.
      Interesting...

      Does the PLR content drive traffic through search engines or, does it drive traffic because of the useful info contained in the PLR content?

      In other words, it is because people read and enjoy the content and this results in an increase in traffic (i.e. people sharing it, talking about it, linking to it etc)... or is it because you've actually managed to get traffic from search engines from that content?

      If you are getting traffic from search engines for the PLR content, is it as a result of extensive changes and adding to the content?
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  • Profile picture of the author johndetlefs
    I love PLR!

    The quickest way that I can think of to create a product is to grab 3 pieces of PLR, mash it, add your own personal content and personality to it, and then get it out there.

    Personally I wouldn't use PLR "as is" but IMO it's a great starting point for any other content that you want to create!
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    • Profile picture of the author john01a
      Originally Posted by johndetlefs View Post

      I love PLR!

      The quickest way that I can think of to create a product is to grab 3 pieces of PLR, mash it, add your own personal content and personality to it, and then get it out there.

      Personally I wouldn't use PLR "as is" but IMO it's a great starting point for any other content that you want to create!
      I think that using PLR content as a starting point is an overlooked benefit of PLR content. Sure, it gets mentioned a lot. But, how often does it get implemented.

      If you really think about it... using it as a starting point means you don't have to start from scratch... which could mean you're actually saving a lot of time.

      Not knowing where to start could mean a lot of time wasting. In those situations, having a starting point could be very useful.

      I think the point of using PLR content as a starting point, would be valuable, the more well researched and insightful the PLR content actually is.

      I think that that is the direction PLR content is heading towards... where more emphasis is placed on how well written, well researched and how insightful the content actually is.
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  • Profile picture of the author successmonster234
    PLR offers value-added content to a website but if it is widely used on the internet Google won't look kindly on it as unique content, some PLR gets widely used, some doesn't.

    If you are looking to use PLR as an SEO tool best thing to do is run a Google search for 1-2 paragraphs of the content to see if it is widely found or use the tool Copyscape to see if it is duplicate content:

    Copyscape Plagiarism Checker - Duplicate Content Detection Software
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    • Profile picture of the author john01a
      Originally Posted by letsdothistogether View Post

      PLR offers value-added content to a website but if it is widely used on the internet Google won't look kindly on it as unique content, some PLR gets widely used, some doesn't.
      It's exactly as you pointed out. Some PLR content can be found on loads of websites. So, as an SEO tactic, PLR content may not be that useful.

      However, there's still loads of uses for PLR content.

      As far as PLR content being all over the place... this is probably why limited edition PLR content can be seen as the best type of PLR content to use.

      If I had to rank the usefulness of PLR content (from Most to Least useful) according to it's type (assuming quality of content is equal), it would be:
      *Limited Edition PLR Content (also called limited distribution PLR content and Limited Supply PLR content)
      *Non Transferable PLR Content
      *Transferable PLR content
      *Unrestricted PLR content
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      • Profile picture of the author Sandra Martinez
        Good niche plr is invaluable, because the research is done for you. You only need to personalize it.

        Where I would not use plr is the marketing niche. It is peer to peer, and as such, you only gain success if you have something very personal to offer.
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        • Profile picture of the author johndetlefs
          Originally Posted by Sandra Martinez View Post

          Good niche plr is invaluable, because the research is done for you. You only need to personalize it.

          Where I would not use plr is the marketing niche. It is peer to peer, and as such, you only gain success if you have something very personal to offer.
          I think it's the best way to get started on an ebook, video etc that you could ask for!

          That said, I've found that you really need to find a decent provider otherwise you end up sifting through a lot of crap before you come up with anything decent.

          But that said, good PLR is a great way to save a lot of time and money.
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        • Profile picture of the author john01a
          Originally Posted by Sandra Martinez View Post

          Good niche plr is invaluable, because the research is done for you. You only need to personalize it.

          Where I would not use plr is the marketing niche. It is peer to peer, and as such, you only gain success if you have something very personal to offer.
          Well said.

          Using PLR content allows you to save time, because you no longer have to spend as much time on researching or coming up with insightful things to say (assuming you're using high quality PLR content).

          Even if you do plan on rewriting extensive parts of the content, you're still saving time because you're not starting from scratch.

          I think that the aspect of PLR content saving research time will become more and more important as the level of quality of PLR content rises.

          I think that the research aspect of the PLR content would be a great area more PLR content providers could focus on. Wouldn't it be awesome if PLR content providers actually included a list of sources/references used during the research phase, while the content was being created?

          If the sources of research used was added, even if it's just a list of websites used during the research phase, I think it would make the PLR content package even more useful to the buyer.
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          • Profile picture of the author ormes21
            Yea it's still useful.

            You could use it to give it away for free to help build your list or have your own high quality PLR package put together that is better than the rubbish stuff and only sell 100 copies
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          • Profile picture of the author Sandra Martinez
            Originally Posted by john01a View Post

            Well said.

            Using PLR content allows you to save time, because you no longer have to spend as much time on researching or coming up with insightful things to say (assuming you're using high quality PLR content).

            Even if you do plan on rewriting extensive parts of the content, you're still saving time because you're not starting from scratch.

            I think that the aspect of PLR content saving research time will become more and more important as the level of quality of PLR content rises.

            I think that the research aspect of the PLR content would be a great area more PLR content providers could focus on. Wouldn't it be awesome if PLR content providers actually included a list of sources/references used during the research phase, while the content was being created?

            If the sources of research used was added, even if it's just a list of websites used during the research phase, I think it would make the PLR content package even more useful to the buyer.
            Yep! I see more "author PLR" raising, or maybe it is just a dream.

            About the resources page. I always add it to everything I do.

            This dandelion package in my signature even has the link to the medical literature, only used papers I could check online (and I don´t have electronic access to the faculty library anymore).

            I also made sure that the science was not faulty. MDs and math are not a good blend; there are many many jokes among the guys trying to get any sense of statistics in MD students.. (*shivers)
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            • Profile picture of the author PioneeringProfits
              There is so much potential with PLR especially if you use a bit of your imagination with this content.
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            • Profile picture of the author kaellyn
              I think PLR can be useful if it's used correctly. I like using PLR as my research. If I know the topic, I can write a high quality 500 word article on a topic I know well in 20 minutes or more. I can rewrite a high quality 500 word article in 10 because all the information is there. I just have to reword it.

              The problem with using PLR as-is on a webpage is that you can end up with the top several search results saying the same thing, word for word. It doesn't help anyone's credibility.
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              • Profile picture of the author john01a
                Originally Posted by kaellyn View Post

                I think PLR can be useful if it's used correctly. I like using PLR as my research. If I know the topic, I can write a high quality 500 word article on a topic I know well in 20 minutes or more. I can rewrite a high quality 500 word article in 10 because all the information is there. I just have to reword it.
                Thanks for making this awesome point.

                I've heard an argument made by some of those who are against PLR content that goes something like "if I have to rewrite the PLR content, then I might as well write the content from scratch..."

                But, you have very clearly pointed out, that even if you rewrite PLR content, you're still saving time.
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            • Profile picture of the author john01a
              Originally Posted by Sandra Martinez View Post

              Yep! I see more "author PLR" raising, or maybe it is just a dream.

              About the resources page. I always add it to everything I do.

              This dandelion package in my signature even has the link to the medical literature, only used papers I could check online (and I don´t have electronic access to the faculty library anymore).

              I also made sure that the science was not faulty. MDs and math are not a good blend; there are many many jokes among the guys trying to get any sense of statistics in MD students.. (*shivers)
              That's awesome.

              I think that more and more PLR content providers should increase the research aspect of the PLR content... and make sure that potential buyers are aware that their content has been well researched.

              I think that more people would take PLR content seriously (well, high quality PLR content anyway), if they were made aware of how much research went into the content.

              I get a little annoyed when some people generally assume that because they've only seen average or poorly written PLR content, they assume that all PLR content is of that level. But, there are a lot of PLR content providers who take the quality of their content very seriously.

              They way I see it, because PLR content is sold to multiple people, it makes it possible for the writer to spend a lot more time researching the content and making sure it's well written, than if it was ghost written content sold to a single person (unless that single person is prepared to pay a lot of money for the content).

              Researching information takes time and the writer would have to be compensated for it. So when it comes to ghost writing, you get what you paid for. But, this PLR content, you could end up getting more than what you paid for in terms of quality of content (and obviously taking into account PLR content's shortcomings).

              So, it's possible for PLR content to be of an incredibly high standard... because PLR content is sold to multiple people. Some people only see the fact that PLR content is sold to multiple people as a disadvantage. But, it can also be an advantage.

              I think that when a lot of time has been spent on research... that point should definitely be made clear to the potential buyer. And, including a list of references is one great way to do this. Not only that, but the buyer can also benefit greatly from that research.

              When it comes to high quality PLR content, the research aspect should definitely be emphasized more, by more PLR content providers.
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              • Profile picture of the author BrightShinyObjects
                PLR is great stuff. Just google "ways to use plr" and you'll get any number of lists on specific ways to use it.

                It's great for idea starters and give you a head start on research. It's a real time saver.

                I think it should always be personalized. But with the bulk of the work done, that doesn't take much time and effort.

                Mary
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  • Profile picture of the author Patrick Batty
    One one of my sites, which is already a high pagerank site.. I put up some PLR, changed a few things, not much.. added title tags and an image.. and posts are ranked 1 or 2..

    So, at least if you have a high pagerank site to start with, PLR can be very useful.
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    • Profile picture of the author john01a
      Originally Posted by Patrick Batty View Post

      One one of my sites, which is already a high pagerank site.. I put up some PLR, changed a few things, not much.. added title tags and an image.. and posts are ranked 1 or 2..

      So, at least if you have a high pagerank site to start with, PLR can be very useful.
      Thanks for this insightful point.

      From the way I'm reading it, you're saying that with minor changes, you're actually able to generate search engine traffic (because the content ends up in high positions in search results)?

      If that's the case, then it's incredibly interesting. I would have thought, given all the recent animals Google brought about, that PLR content as part of an SEO strategy should be ignored. But, you're saying that given the right conditions... it is still possible?

      Very interesting.
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      • Profile picture of the author Mary Schiller
        I just happened on this thread and am glad to see that folks still believe in PLR, as I'm considering launching a PLR biz in 2013 -- with themed content for a specific audience. After doing some research, I see benefits in specializing in a certain type of PLR that will utilize my research and writing skills (and keep an audience coming back for more).
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        • Profile picture of the author john01a
          Originally Posted by Mary Schiller View Post

          I just happened on this thread and am glad to see that folks still believe in PLR, as I'm considering launching a PLR biz in 2013 -- with themed content for a specific audience. After doing some research, I see benefits in specializing in a certain type of PLR that will utilize my research and writing skills (and keep an audience coming back for more).
          Awesome.

          I definitely think specializing (or being different in some way) is important for a PLR content provider, especially for new PLR content providers.

          As the PLR content "industry" moves forward, I think there's 2 things we're going to see more of:
          *More specialization/ branching out into uncommon or previously uncovered niches in PLR content
          *More emphasis on insightful/well researched (and well written) content

          Well Researched
          As the PLR content industry moves forward, I definitely think that more and more emphasis will be placed on well researched (or insightful) and written content.

          Yes, there's already a lot of well researched and well written PLR content out there. But, what I'm saying is that more and more buyers will start focusing on finding high quality PLR content... as apposed to just finding PLR content (regardless of the quality).

          If people know that the PLR content that they are buying, is high quality content (i.e. well researched and well written), they'll be more confident when using PLR content... because they know they're using quality content.

          If people are confident about using PLR content, they're more likely to treat PLR content as a serious content solution to their content needs.

          Specialization
          I also think that, moving forward, more PLR content providers will focus on other, less popular niches... niches that haven't really been addressed when it comes to PLR content.

          There's a lot of common and popular niches when it comes to PLR content. But there's also a whole lot of niches that aren't covered at all... or maybe only covered a little.

          I'm sure that as more and more people realize that PLR content is a possible solution to their content needs and interest in PLR content grows... people will look for PLR content for their niches. But, what if there isn't PLR content for their niche? They'd probably look for another content solution.

          For all we know, there's probably a whole lot of people out there who would like to have used PLR content, if only PLR content existed for their niche.

          So, the way I see it, PLR content providers that specialize or focus on the "less popular" PLR content niches is definitely important.
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  • Profile picture of the author jlcs
    Who cares about google? As long as the PLR content has the right information for my subscriber.
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  • Profile picture of the author Danny Cutts
    PLR is awesome when you know how to use it :-)

    Like anything a tool is only useful to those who use it :-)
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    • Profile picture of the author MissTerraK
      I have a solution for "poor PLR" as opposed to "good PLR" being very helpful indeed, if you are a freelance writer or thinking about going into it.

      You can take the poorly written PLR, completely rewrite it and put both versions on your own website to showcase your writing ability and skills.

      Terra
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      • Profile picture of the author john01a
        Originally Posted by MissTerraK View Post

        I have a solution for "poor PLR" as opposed to "good PLR" being very helpful indeed, if you are a freelance writer or thinking about going into it.

        You can take the poorly written PLR, completely rewrite it and put both versions on your own website to showcase your writing ability and skills.

        Terra
        I just have to say... that's an ingenious way to use low quality PLR content. I actually read the post twice. The second time was just to let the brilliance of the idea sink in.

        Normally, I'd just say that a person should avoid using low quality PLR content because it's not worth the effort. But, you've actually found a way to use low quality PLR content in a way that actually seriously benefits the person using that content.
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        • Profile picture of the author higherluv
          Is PLR content still useful? The answer is an unequivocal YES! You can use it to build your list by giving one away - this saves so much time as opposed to writing a freebie yourself, as past experience tells me. :rolleyes:

          While we're on the subject of building a list, what's stopping you from using the PLR content (especially articles) in writing your emails? There's tons of PLR articles out there - by using them that way, you could increase your email-writing time-efficiency by 5-10 fold. Just of course, change the articles to suit it to your writing style and there you go. That will also ignite the juices in writing your own original emails from scratch.

          Of course you can even use it to use it to rank on Google by changing things around and putting it through copyscape just to ensure it's still not duplicate after you change things. But don't forget that SEO is also about people coming to visit your site because of how good the content is (after it's shared), and good PLR content can give you some serious headway with that.
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    • Profile picture of the author john01a
      Originally Posted by Danny Cutts View Post

      PLR is awesome when you know how to use it :-)

      Like anything a tool is only useful to those who use it :-)
      Well said. I'm so glad you mentioned this.

      A lot of people don't seem to realize that PLR content is a tool. It's neither good or bad.

      So, if some people use PLR content in spammy ways, that doesn't make PLR content bad. Should PLR content no longer exist because some people use it in spammy ways? Ah... No.

      PLR content is just like any tool. It could be used as intended, even used to accomplish some really positive stuff... but it could also be misused. But, just because some misuse PLR content or use it in really negative ways, doesn't make PLR content a weak content solution.

      Sure, PLR content may not be for everyone... and that's okay. PLR content is just one content solution... there are many others. I don't see PLR content as a weak content solution, nor do I see it as a strong content solution... I just see it as a content solution.

      PLR content is an alternative content solution to hiring a ghost writer or writing the content from scratch. So, if someone prefers to write their own content, then they don't need to use PLR content. If someone has a big enough budget to hire ghost writers for full time writers, then they don't need PLR content.

      Just like any tool, PLR content has it's own set of pros and cons. And, just like with any tool, when you decide to use the tool, you know that you're getting a package deal... the pros and cons together.

      You're using the tool because the Pros outweigh the cons... or because you can handle/manage the cons. If you couldn't handle the cons, then you simply wouldn't use the tool.
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  • Profile picture of the author Sumit thakur
    PLR are really good but it totally depend on the value and content in the plr . there are many crap PLR content online so stay away from them .

    good PLR are just like diamond in a coal mine , so just pick up the diamonds and prosper .
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  • Profile picture of the author pathwise
    PLR is only going to be as valuable and useful as the person who is using it knows how to make it.

    When used right, PLR has the potential to save you tons of time in research and structuring your articles/videos/emails/etc.

    Rather than spending your time or paying for outsourcing to write a completely new article/video from scratch, you can take 20 different PLR articles for a niche, restructure them, add in your keywords and have 20 high quality articles in half the time and half the cost.
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    • Profile picture of the author john01a
      Originally Posted by pathwise View Post

      PLR is only going to be as valuable and useful as the person who is using it knows how to make it.

      When used right, PLR has the potential to save you tons of time in research and structuring your articles/videos/emails/etc.
      ...
      Good point.

      The point about PLR content saving you time is definitely something that some people overlook when they say that if you rewrite PLR content, then you might as well just write the content from scratch.

      But, what they're overlooking is that, even though it's taking you time to rewrite the content, it's not near as much time as it would have been, had you written the content from scratch.

      In other words, you're still saving time when you're using PLR content.
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