Familiarity and Buying Probability

2 replies
I like to make the assumption that people who just me you, or just came upon your website, or just saw an ad may not be "hot" enough to buy. But if they encounter you enough times with the absence of something that really turns them off, they become "hotter". Any thoughts on this?
#buying #familiarity #probability
  • Profile picture of the author Jeff Falzone
    I think it depends about what they were searching for.
    Of course, I think that if those are people likely to see you more and more times a day or longer, maybe they could opt in.

    I think that in most times if they didn't opt-in before, they won't opt-in after, even if it depends about those people's personalities.
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  • Profile picture of the author dvduval
    I don't know if I agree. I think as you see people talking about something enough, you start to wonder if you need to find out more.
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