List Building: Is "$1" Per Subscriber a Myth?

by rimam1
34 replies
Hey guys,

I've been focusing on building my list recently via PPC and solo ads. I recently acquired 400 new subscribers, but not one of them has made a purchase yet.

I have an autoresponder sequence of 25 messages and have affiliate links throughout them, but I'm not getting many sales. I'm wondering if I need to be more aggressive and actually "promote" every few emails.

So for people with email lists, do you make $1 per subscriber per month?

Raza
#building #list #myth #subscriber
  • Profile picture of the author george b
    Doesn't it depend on how you acquired these sub's. I imagine if you got those sub's from offering a free product, your going to have a list of freebie seekers, who will probably not be interested in buying.

    It all depends on different factors and situations.

    Personally I think the $1 rule is a bit generous. It might be the case for a lot of people, but I can help thinking its a bit to high.
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  • Profile picture of the author bluecoyotemedia
    Originally Posted by rimam1 View Post

    Hey guys,

    I've been focusing on building my list recently via PPC and solo ads. I recently acquired 400 new subscribers, but not one of them has made a purchase yet.

    I have an autoresponder sequence of 25 messages and have affiliate links throughout them, but I'm not getting many sales. I'm wondering if I need to be more aggressive and actually "promote" every few emails.

    So for people with email lists, do you make $1 per subscriber per month?

    Raza
    Raza

    do you have some sort of a.....


    wait.. it's coming


    the big evasive word

    RELATIONSHIP

    with your list or you just acquire each subscriber and start hammering away???

    in today's competitive marketplace you need to provide some sort of value to your subs.

    instead of pounding them with offers.

    this happens all the time.. with WSO's

    I buy something for $7 bucks and all of a sudden i am thier buddy with a ton of offers..

    here is an example;

    I just got an email from andy jenkins

    he invited to a live webinar

    which lasted 2 hours and in that 2 hours he delivered so much value that I almost bought his big package if I was not already committed.

    keep a morgue swipe file of all the best marketers and learn and emulate their process.

    god speed

    eddie
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    Skunkworks: noun. informal.

    A clandestine group operating without any external intervention or oversight. Such groups achieve significant breakthroughs rarely discussed in public because they operate "outside the box".
    https://short-stuff.com/-Mjk0fDExOA==

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  • Profile picture of the author Kal Sallam
    We are currently aiming for $10-$15 per sub.
    This is very attainable with a strong back-end in place.
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    • Profile picture of the author Michael Carlin
      Originally Posted by Kal Sallam View Post

      We are currently aiming for $10-$15 per sub.
      This is very attainable with a strong back-end in place.
      Kal has hit this one on the head. The whole spam-'em-for-all-they-got is done by everyone now.

      Rather than be like everyone else mailing affiliate offers, sell your own stuff. It's not perceived the same way by your list. I've done a lot of both and once you have a relationship with your list (this means you've answered emails personally etc.) then you'll have much higher EPC on your own offers.
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  • Profile picture of the author Rod Cortez
    Originally Posted by rimam1 View Post

    Hey guys,

    I've been focusing on building my list recently via PPC and solo ads. I recently acquired 400 new subscribers, but not one of them has made a purchase yet.

    I have an autoresponder sequence of 25 messages and have affiliate links throughout them, but I'm not getting many sales. I'm wondering if I need to be more aggressive and actually "promote" every few emails.

    So for people with email lists, do you make $1 per subscriber per month?

    Raza
    Where did you get that figure from? As an owner of different kinds of lists in different markets, the dollar amount per subscriber varies significantly.



    It depends on a lot of factors. Such as:
    • Where is the traffic coming from?
    • How is their e-mail being obtained?
    • What market or niche is it?
    • What is the product mix? (How many products are you promoting? Any CPA offers? Any services being offered?)
    • What are the price points of those products?
    • What is the format of the content? Is it all just plain text or HTML? Any videos? Audios?
    • What kind of market research was performed to ensure that the right message is reaching the right person?
    • What is being said in your first "thank you" message?
    • How are the e-mails being delivered?
    • How often are these e-mails being sent out?
    • What keywords are you bidding on? Are you tracking them?
    • If you are not making a blatant promotion, are you at least placing a resource link in the middle and/or bottom of the content?
    Just a few factors to consider and why it's not a simple answer to give.

    RoD
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    - Jim Rohn
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  • Profile picture of the author jamesrich1
    $1 per subscriber is a number thrown out there for an estimate on what a good list should be making per subscriber. I have noticed that the really good marketers who have deep funnels and incredible follow up achieve $5-$10 per subscriber. I have been getting at least $1 or more per subscriber. It can be different for anyone.
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    • Profile picture of the author yesacpow
      It all depends on a lot of factors.

      1. Since you are using PPC, it depends on the keywords that are bring these visitors to your website.

      2. It depends on the bribe you used to get them to sign up. Depending on the offer, you may have been programing your subs to only respond to free stuff.

      3. The copy of your email follow ups.

      4. The copy of the sales letter or the sales video.

      5. How badly do these people want whatever you are offering them?

      6. Have you developed a relationship with them so they trust you and know that you are looking out for their best interest?

      7. What's the price point of the product you are selling/promoting?

      As you can see, there are a lot of factors to consider. If you can answer all of the above then you'll definitely know where you are going wrong so that you can tweak and test.
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    • Profile picture of the author M Thompson
      Originally Posted by jamesrich1 View Post

      $1 per subscriber is a number thrown out there for an estimate on what a good list should be making per subscriber. I have noticed that the really good marketers who have deep funnels and incredible follow up achieve $5-$10 per subscriber. I have been getting at least $1 or more per subscriber. It can be different for anyone.
      I agree, I know people with 200-400 lists that will sell a $97 product to at least 50% of them, It's all down to the 3 r's relationship, relevance and responsiveness
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by rimam1 View Post

    for people with email lists, do you make $1 per subscriber per month?
    This is thread you need, Raza: http://www.warriorforum.com/main-int...iber-norm.html

    It varies hugely from business model to business model, from traffic demographic to traffic demographic, and even from niche to niche.

    Originally Posted by rimam1 View Post

    I'm wondering if I need to be more aggressive and actually "promote" every few emails.
    Nobody can sensibly and accurately advise you about this without examining your entire sales process from the moment of traffic generation to the outgoing email series.

    For what it's worth, I tend to promote in one email in three, myself (and the promotion's never the entire email). Sometimes one in 2.5 (or 2 in 5, if you prefer to look at it that way).

    But that's part of my continuity-process and is what my subscribers expect. And this is the point.

    http://www.warriorforum.com/main-int...ml#post6123982

    In my opinion, monthly income per subscriber depends heavily on what you've given them for signing up in the first place: http://www.warriorforum.com/main-int...ml#post7455929

    Why do you have only 25 emails in your series, Raza? What happens after the 25th email - do you just "drop" them?
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  • Profile picture of the author WillR
    $1 per subscriber is simply a figure the popular Internet Marketers made up a few years ago in order to sell list building products. People now seem to take it as fact.

    The reality is that figure is going to vary dramatically. Some will earn less than that, some will earn much more than that. I personally would not be happy if that was all I was earning per subscriber -- but it also depends on how much you paid for those subscribers, what niche you are in, and a whole lot of other things.

    Those silly Internet Marketers who threw that figure around years ago have made it so people believe that is what they should expect. So if someone has a list and they are averaging about $1 per subscriber per month, they are likely to be happy and content with that as they think it's the norm. But they could be doing multiples of that if they tested and tweaked.

    Lesson = don't listen to a lot of the garbage the 'celebrity' gurus talk. A lot of it is just designed to get you to buy their stuff. All that really matters is REAL results.
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  • Profile picture of the author Anton543
    $1 a month per subscriber (even though it is an average) sounds too good to be true. Then again, I've never built a list before so won't make any assumptions.
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    • Profile picture of the author ikhwanudin
      Originally Posted by Anton543 View Post

      $1 a month per subscriber (even though it is an average) sounds too good to be true. Then again, I've never built a list before so won't make any assumptions.
      yes, i agree with you
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      • Profile picture of the author Anton543
        Originally Posted by ikhwanudin View Post

        yes, i agree with you
        Sounds mouthwatering, doesn't it? Build 10K list and you get $10K a month. Sounds easier said than done, but who knows, maybe the really skilled ones do make more much more than $1 a subscriber while most make much less than $1 a subscriber. All in all, it may average it around $1 month.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Anton543 View Post

          Sounds mouthwatering, doesn't it? Build 10K list and you get $10K a month.
          I think that you're right to be skeptical about it: my guess is that it's the people who think about list-building primarily in quantitative terms, and aim to build certain list-sizes, rather than looking at it in terms of quality, relationship-building and serving their subscribers, who are the ones who end up earning less than $1 per month per subscriber.
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  • Profile picture of the author Mike Hill
    It's something every one is missing completely. Everyone is thinking $1 = 1 subscriber x 1,000 for example, when in fact we already know that only about 5% - 15% purchase. (Depending on the strength of your relationship with your list)

    So if you are selling a $1,000 product and sell 1 copy then that's a good return on a list of 1,000 subscribers. See where I'm going with this?

    STOP thinking about 1 subscriber = $1 and start looking at establishing some sort of relationship with your subscribers and increase the percentage who BUY from your list.

    SELL high priced products and the $1 per subscriber saying would be true.

    But like I said above, the relationship increases the percentage of people on your list to actually buy from you.
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    • Profile picture of the author WillR
      Originally Posted by Mike Hill View Post

      It's something every one is missing completely. Everyone is thinking $1 = 1 subscriber x 1,000 for example, when in fact we already know that only about 5% - 15% purchase. (Depending on the strength of your relationship with your list)
      It's an average. If you have a list of 1,000 people they are saying you will earn on average $1 per person on that list per month.

      There are definitely lots of things you can do to increase that average as you said. Building a better relationship is one. Creating and marketing your own products as opposed to just promoting affiliate products is another big thing that will raise that average.
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      • Profile picture of the author Mike Hill
        Originally Posted by WillR View Post

        It's an average. If you have a list of 1,000 people they are saying you will earn on average $1 per person on that list per month.

        There are definitely lots of things you can do to increase that average as you said. Building a better relationship is one. Creating and marketing your own products as opposed to just promoting affiliate products is another big thing that will raise that average.
        Yes I know they are talking about an average but a lot of people seem to think they will literally get $1 from each subscriber which isn't the case. What needs to be understood is what my previous response was all about. (Below)

        It's something every one is missing completely. Everyone is thinking $1 = 1 subscriber x 1,000 for example, when in fact we already know that only about 5% - 15% purchase. (Depending on the strength of your relationship with your list)

        So if you are selling a $1,000 product and sell 1 copy then that's a good return on a list of 1,000 subscribers. See where I'm going with this?

        STOP thinking about 1 subscriber = $1 and start looking at establishing some sort of relationship with your subscribers and increase the percentage who BUY from your list.

        SELL high priced products and the $1 per subscriber saying would be true.

        But like I said above, the relationship increases the percentage of people on your list to actually buy from you.
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  • Profile picture of the author paul nicholls
    if you have added 400 people to your list and you haven't made anything from them yet you are doing something seriously wrong

    as long as the traffic came from a reputable source and it's not traffic exchange traffic then you should of seen some results by now

    based on 400 people that is 400 people that see your one time offer

    even if your one time offer absolutely sucks you should still be able to make 1 sale out of 100 opt in ins on a $10 product

    so based on those stats you should of made 4 sales of $10

    that is only a 1% conversion rate which is absolutely shocking

    the $1 per sub per month makes me sick. I hear it getting thrown around so much

    it all comes down to how well your subscribers trust you and know you

    i send a lot of my subscribers to my personal IM blog which builds a lot more trust and credibility, this is why my open rates are very good with very small lists

    i would be seriously looking at your sales funnel and work out why you have not made at least 1 sale, there is def a break down somewhere

    if you're not using oto's in your funnel then that is your first big mistake and you're leaving a lot of money on the table
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    • Profile picture of the author M Thompson
      It's not about the numbers on your list it's about your relationship.

      Do they know who you are and what you have to offer of have you just hit them with link after link?

      Is what you are emailing them relevant?

      What is your open rate?

      I would suspect that if you are just sending promotional emails it's less than 20% and maybe a 10% or less CTR
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  • Profile picture of the author JasonParker
    Yes, you're not crazy. It IS a myth.

    It's a good number to aim for but there is no average like $1 per month.

    That's just something John Reese spewed out a long time ago (I think).

    But even I think he said that's what you SHOULD be able to make.

    Not what you'll magically make.
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  • Profile picture of the author Ron Douglas
    Big time myth. It's probably closer to $1 per subscriber who actually opens your emails. Or if you have a list full of buyers only, it may be more accurate.

    I know several of the gurus who claimed that years ago and today they definitely aren't making $1 for each subscriber each month.
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  • Profile picture of the author Troy_Phillips
    Myth ... a number that sounded good and stuck .. nothing is average in internet marketing.

    I have one list that has around 28,000 subscribers that has never really made me a dime. In the long run it might help to build credibility, but I have never sent them to a buy button. It is a religious type site and I prefer not to profit off of it.

    I have another list of almost 500 and the average is almost $4000 per subscriber. It is a buyers list for a sports related camp. We get the parents on the list through mini camps (sessions) and funnel them to the buyers list. If we can get the parents on the list when their child is in the seventh grade, 80% or better will sign up through 12 grade for the week long summer camps at $5000 a pop. And once they go to one we usually have them every year for at least five years.
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  • Profile picture of the author Troy_Phillips
    And for those who seem to think it is because it might be a freebie seeker list

    http://www.warriorforum.com/main-int...ml#post7469440
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Anton543 View Post

      $1 a month per subscriber (even though it is an average) sounds too good to be true. Then again, I've never built a list before so won't make any assumptions.
      It's a myth, maybe a benchmark to shoot for when starting a project.

      The first time I recall hearing the number, it wasn't an average or even a goal. It was number used in describing how to calculate breakeven for a PPC campaign. "IF" you made $1/month/subscriber, and the average subscriber stayed on the list for four months, you could spend up to $4 per subscriber.

      Through the IM version of Chinese Whispers, this has evolved somehow to "build a list and you'll make $1/mo/sub" For some, this is a far off goal, for others an unacceptable pay cut.

      I do know one list owner who makes exactly $1/month/sub on one list.

      Spoiler alert, those subs pay him $12/yr to be on the list...
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  • Profile picture of the author TomYevsikov
    I wouldn't look at this as a myth or a fact.

    I'd look at that as a GOAL, then after you've reached it, aim even higher.
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    • Profile picture of the author myob
      "Don't believe everything you read on the Internet to be an actual quote just because someone used quotation marks."

      - Abraham Lincoln
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    • Profile picture of the author Shaun OReilly
      The $1 per subscriber per month is a myth peddled by
      charlatans to mainly gullible people.

      $1 per subscriber per month is such a round number and
      easy for people to become bedazzled as they calculate
      the supposed earning potential of the list they'll build.

      Earning $1 per subscriber per month is achievable but not
      to the majority of list builders.

      If you want to go beyond the $1 per subscriber per month
      figure, then you need to have a strong funnel in place and
      a very well-developed back-end to your business.

      If not, the $1 per subscriber per month will remain a myth.

      Dedicated to mutual success,

      Shaun
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      .

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  • I haven't built my list yet (one of my goals for 2013) but already from what I have seen and heard from other marketers it's all about how targeted that list is and how good is your relationship with them. If you offer tons and tons of value and be seen to as the go to guy, then whenever the time comes for you to promote a product be it your own or someone else's, you will have gain a lot more trust in there eyes.

    This is how I am planning on building my list by building this rapport through my blog.
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    • Profile picture of the author Mike Hill
      Originally Posted by Steve Fitzpatrick View Post

      I haven't built my list yet (one of my goals for 2013) but already from what I have seen and heard from other marketers it's all about how targeted that list is and how good is your relationship with them. If you offer tons and tons of value and be seen to as the go to guy, then whenever the time comes for you to promote a product be it your own or someone else's, you will have gain a lot more trust in there eyes.

      This is how I am planning on building my list by building this rapport through my blog.

      You got it Steve... That's how I started back in 2005. If you put daily actions into place to build your list, your income will never be as low as the day before. Once you hit the 10,000 actual faithful subscriber mark it really makes your head spin when you send out a solid promotion email

      When I reached that milestone I spent weeks putting together a 5 email promotion campaign complete with video training, PDF guides to further their learning curve so by time I got to the promotion they were already educated to the level they needed to be at in order to make the product I was promoting useful.

      Throughout the campaign I gained a lot of trust because of the quality of content I was delivering. They had a lot of trust in me and it showed when it came time for the promotion.
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      • Profile picture of the author Kendrickk
        I am ready to start on building a list!
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        • Profile picture of the author Benjamin Ehinger
          Originally Posted by Kendrickk View Post

          I am ready to start on building a list!
          Go forth and TAKE ACTION! Building a list will make a huge difference as you move forward and I find it motivating to log in and see new subscribers everyday.

          Benjamin Ehinger
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by rimam1 View Post

    Hey guys,

    I've been focusing on building my list recently via PPC and solo ads. I recently acquired 400 new subscribers, but not one of them has made a purchase yet.

    I have an autoresponder sequence of 25 messages and have affiliate links throughout them, but I'm not getting many sales. I'm wondering if I need to be more aggressive and actually "promote" every few emails.

    So for people with email lists, do you make $1 per subscriber per month?

    Raza
    First, I don't think it's important to get more aggressive, but if you do, test it and see. Second, you may want to check your affiliate links. I cloak mine, especially anything from clickbank because many people will find the product, then buy it through their own affiliate link.

    Finally, I would question where your subscribers came from. If not a single one, out of 400, purchased your OTO or anything else, they might not be targeted to what you are offering.

    Benjamin Ehinger
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  • Profile picture of the author Vlad Romanov
    Why do people get so stuck up on this metric? Someones list makes 1$ per subscriber, some elses makes 3$, and another 0.2$... It is simply a statistic.
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