Am I The Only One Who Thinks This Way?

I agree, but never wondered why marketers don't use it.

For the simple fact that they sell more.

For example, take any fitness magazine. If they don't over hype the headlines, heck, people aren't even going to pick it up, let alone buy it.

Just think, if someone had a really big weight loss problem, what do you think would be more catchy to them?

Something over-hyped like:

"Lose 30 pounds doing absolutely NOTHING in 4 weeks while eating cakes, chocolate, and donuts all day"

or

"Lose weight slowly but surely"

It's because we are realistic and logical beings. So if it sounds too good to be true ... our "BS alarm" will start to ring.

Over hyping is found all over the internet and used in every business online.It is a matter of getting the attention.But once you read the sales page,you can easily find it out if it is genuine or not.

You are not alone with this even i don't believe in anything which are over hyped which looks more like scam then legitimate.

I also don't like hype and when the amount is so high that someone earned, it doesn't make sense to me that they'd sell a 7.00 ebook. In terms of huge weight loss stories, wrinkle removal creams or similar claims, I also am very skeptical. I am much more interested in someone's blog journal that records their progress over a longer period of time than any quick fix offer.

Debbie

From my point of view, people who are caught by these hypes tend to be complete newbies and very greedy ones. And since there are a lot of WSO's and MMO products in general, they think it's pretty easy and they jump into the hype. Those who buy those products usually don't think rationally and their greed is buying. That's basically why most of people never take action on those methods either because it involves actual work or they're just procrastinating and buying another "magic push button - make gazillion dollars per day doing absolutely nothing".

From another point of view, marketers say that because you either potentially can make those mentioned $10k a month or they made it themselves and they show how THEY MADE IT and HOW YOU MIGHT or MIGHT NOT make it. So I wouldn't call hype everything that is sold. I don't however like those general reviews and testimonials where people either say how product itself is well written etc. Or they say good things because they know each other and that might be handy in the future. This is more hype to me than product itself. I find very few WSO's that has actual testimonial on how people made money with the method or did not etc.

Just my opinion

Hi ashloren,

Some people swear by this approach.

hey hey.... I do agree with your opinion. And Im using "anti-hype" or "realistic" tactic also in my Digital Product marketing strategi. I thing only someone who really less information will buy only 1 product priced $10 will be reach in a month ... hehehe (*this is my own opinion*)

I agree almost unreservedly with every word you said.

I certainly find it very effective.

I think there's a huge (perhaps slightly "upmarket demographic"?) "non-hype" potential market out there, in almost all niches, which many marketers are completely ignoring, perhaps partly with the belief that the market attracted to and sold by "hype" is the bigger one. And maybe it is the bigger one - but even if so, it's still the one that the overwhelming majority of marketers are chasing, and the "non-hype market" may still effectively be far less competitive. I've certainly been told by many affiliate customers, over the years, that they've bought through my link because I was the one who didn't sell aggressively or intrusively.

It does work because it's what Ramit Sethi did with his product.

Ii agree with you. I dont click anything that offers me the moon for nothing. We worked hard to explain our product realistically and honestly because we prefer to be honest, and we didnt want to promise something we could not deliver. Our customers seem to appreciate that philosophy.

You'd think so wouldn't you? But it clearly works on the get rich quick crowd. I hate it as well. I cringe at it.

Well it is designed to sell by not thinking too hard about the economics of it all.

It's s hame the desperate people are the most uneducated ones. I suppose there's a link there?

You're not looking hard enough.

I tell it how it is. I don't do long boring sales letters, I don't do squeeze pages, I don't do annoying popups, or promote crap. Infact, I don't even use automated emails, I only send real email messages.

You're right though, there isn't enough of this in this industry, and it's a shame.

A realistic promise of ROI I would say is far more likely to attract the right kind of clients.

The first thing I think of when I see "Make 5000$ in your first week!" is scam. I don't even bother clicking to see what it's about, much less consider purchasing it.

Some people like idiots for customers; I'd prefer the educated customer that gets the bigger picture. To each his own.

I must admit I am now becoming quite immune to these over hyped headlines in sales pages and videos. I have been guilty of falling for a lot of them over the last 12 months and it's probably one of the reasons I'm not seeing much success.

I guess it does come down to your market and who you are marketing to. I think for this industry to shake off its spammy and scammy stereotype is for us to be more realistic and more honest with our sales headlines.

Honesty and helping people in this make money online niche is the fastest way to see success!

Hype is almost a must to get someone on your list. Once there it is time to deprogram the new member and teach them to use reason. I do not use near as much hype on the Warrior Forum because the membership has the opportunity to check me out before clicking.

Outside of these hallowed walls there is a huge market seeing hype on every corner. That is your competition. AS ethical marketers we must learn to use hype but not lie.

Troy