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Sales is lower in December?

by rendell
13 replies
December should be a better month for sales because:
1) Company need to spend money (tax purpose)
2) Year end Bonus received
3) Christmas shopping
4) Buying mood

But I do see a little slow down in terms of sales activities from my different sales channels this year.

Anyone see similar trend?
#december #lower #sales
  • Profile picture of the author wlasikiewicz
    I have noticed this also, my site sales have dropped this month and the only thing i can think of is that people are worried that if they buy something online they might not get it in time for christmas so they are going to the shops instead.
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    • Profile picture of the author PerformanceMan
      Originally Posted by wlasikiewicz View Post

      I have noticed this also, my site sales have dropped this month and the only thing i can think of is that people are worried that if they buy something online they might not get it in time for christmas so they are going to the shops instead.
      It's dangerous to think that a small drop in sales on your website is indicative of a macro condition.

      December is a strong month for sales. If your sales are down, check the factors you control. The reason I say it's dangerous to assume society as a whole stopped buying things is because it lets you off the hook on finding the actual problem.
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  • Profile picture of the author ilee
    Depends what you're selling...
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    • Profile picture of the author rendell
      Originally Posted by ichl13 View Post

      Depends what you're selling...
      IM related stuff/services
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      Ever notice that people who spend money on WSO, memberships and courses, are always complaining about being broke and not making any money ?

      They should have bought ASSETS instead.

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      • Profile picture of the author StingGB
        I own an online 2nd hand book selling business. My main sales conduit is Amazon. Sales pretty much dry up by the 20th December. Over the years I've realized the main reason is the post. People know if they order much after the 20th they will probably have to wait until the new year for their book. Consequently many put off ordering until then.
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        • Profile picture of the author alksense
          Originally Posted by StingGB View Post

          I own a fairly successful online 2nd hand book selling business. My main sales conduit is Amazon. Sales pretty much dry up by the 20th December. Over the years I've realized the main reason is the post. People know if they order much after the 20th they will probably have to wait until the new year for their book. Consequently many put off ordering until then.
          This is true with the physical products I sell as well.. There is a HUGE influx of orders from mid November - mid December. Then, around December 20th things slow down big time and then pick up again the first week of January.
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        • Profile picture of the author Alexa Smith
          Banned
          Ooh, we got as far as the 14th, this year, before an "Are December sales low?" thread!

          I think my affiliate sales (mostly ClickBank) have always been a little lower, pro-rata to my list sizes, in December than in September/October/November (though I have only 4 years' figures to compare, which is a small sample size) but each "following January", so far, has always more than compensated for the difference.

          I think there any many other factors and complications involved, and it's difficult to analyze for various reasons, but I instinctively expect December to be "a quiet month" and January to be "an excellent month".
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  • Profile picture of the author JimDucharme
    I know in my work experience we always considered late December through February to be something to mostly survive -- sales were always slow. I'd see salespeople sitting there at their cubicals, still wearing ugly Christmas sweaters, sobbing while wolfing down stale fruitcake. One year a guy almost chocked to death on a green candied cherry. The image still brings a tear to my eyes.

    Regards,
    jim
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  • Profile picture of the author Evocess
    We are also experiencing the same situation.
    I would agree with the post above that month of December is a quiet month but expect January to be your awesome growing sales month.
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  • Profile picture of the author funkynassau
    Oh yes! Our biz is seasonal and we are into the slow period now. It's a good time to regroup, make plans for 2013 and overhaul our website, which is what we are doing.
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    • Profile picture of the author cashp0wer
      I have seen many businesses get slower in December, it all comes down to what you are selling. If you are selling something that is popular and hot, of course your sales will go up, if not then they will go down.
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  • Profile picture of the author angshuy2k
    Dear Rendell,

    This is very true, december is the month to go. As you said 1) Company needs to spend money and by spending money they need to earn money as well.

    What I have observed is that in the Euro area of my sales has dropeed a little bit specially from my service side of the business but not significant.

    Still service side of the business are all right but the physical product side has dropped significantly than Oct - Dec.

    Reason, that I have found from feedback are:
    a) Euro customers are looking at their Business prediction model and spending with caution.
    b) Canada- American based clients are well of trying new ventures.
    c) Out sources and my market price was a little bit higher therefore, lost some part of my business.
    d) Marketing techniques both ( Online and offline ) needed some strategy change.
    e) Word of mouth worked but for some reason there was a drop again in december.
    f) CB and other MLM business is now a bit scary for me because maket was and is always so saturated that my product selection in this year was not correct ( or sometimes misleading ) due to my prediction.
    g) Overall, product price- demand and my prediction ( expection ) to reach goal and target was a little bit higer than what I should have kept.

    These are just a few.

    Best wishes,
    Swrajit


    Originally Posted by rendell View Post

    December should be a better month for sales because:
    1) Company need to spend money (tax purpose)
    2) Year end Bonus received
    3) Christmas shopping
    4) Buying mood

    But I do see a little slow down in terms of sales activities from my different sales channels this year.

    Anyone see similar trend?
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  • Profile picture of the author Troy_Phillips
    In December My online sales are slower in some niches but because I learned a long time ago to start promoting next years Christmas site this Jan, The sales from the e-commerce sites make up the difference.

    Offline is about the same. Seasonal services are .. well seasonal. Some drop while others soar. The one that always falls off this time of year that I thought would do very well is a coupon type set up.Both on and off line sales are off From Thanksgiving to The second week in Jan .. then by the third week we are usually 30% higher than the previous year. I wish they did but the hard facts is .. numbers seldom lie.
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