Pretty soon, you're going to see sad and angry posts from writers who gave up everything and failed to make more than a few dollars for all their hard work. They followed all the rules. They posted their books as best they could, they Tweeted and Facebooked and blogged about their book until their fingers bled, they lowered the price to 99 cents, they made the book free for a week, they watched the bestseller lists and never ever ever saw their book on it. |
They'll wake up, but they won't take responsibility for their own work. They'll claim that everyone lied. Joe Konrath lied. I lied. Dean Wesley Smith lied. We had fan bases that didn't take into account all the work a new writer has to do to succeed (because, y'know, we never were new writers, and never had to do any of that work, not once. We were grandfathered in or something).
And Amanda Hocking? She got lucky. Someone--the right someone--noticed her book. She wouldn't have had success otherwise (because, y'know, the fact that she's a marvelous storyteller who had written a dozen books means nothing).
And everyone else who succeeded? They were lucky too or had fan bases or made up their numbers.
Because those writers whose single book didn't succeed after they followed all the rules, well, they now know the truth. It wasn't as easy as it sounded to become a millionaire.
Those writers never realized that Joe and Dean and I were not talking about becoming millionaires or even about becoming famous. We were blogging about an industry in flux that was providing opportunities where those opportunities hadn't existed before. Those writers never realized that Amanda Hocking had an amazing amount of product up, and that product was so good that it attracted readers who then spread word of mouth about the books. Those writers never realized that book publishing--even e-book publishing--is a business like almost everything else in a capitalist society.
Excerpted from a much longer article at: KrisWrites.com
I wanted to excerpt the article here, because it relates well to most "opportunities" inside of Internet Marketing, including even article marketing.
The three parts that hit me as the most true were these:
|They'll wake up, but they won't take responsibility for their own work. They'll claim that everyone lied.|
|Because those writers whose single book didn't succeed after they followed all the rules, well, they now know the truth. It wasn't as easy as it sounded to become a millionaire.|
|Those writers never realized that Amanda Hocking had an amazing amount of product up, and that product was so good that it attracted readers who then spread word of mouth about the books.|
People around these parts always question those who speak of how to be successful doing whatever...
And, if someone tries what is advised and they fail, they assume that the person who told them how to be successful lied.
As a writer, I know full well that some writers are just not going to succeed, for a variety of reasons, but foremost, because they did not win an audience.
Winning an audience begins and ends with having a great product.
No matter you cut it, a less than stellar product will fail of its own accord, simply because it failed to win an audience.
I have made a lot of money as a writer... But even I have had failures... I think most of us who have been successful have also failed with some of our products...
The difference I believe between those who succeeded and those who failed is that the successful took failure in stride and tried hard to reach further, and those who failed took their failure as proof that they had been lied to...
The successful thank those who have helped them to success, and the failures look for someone to blame when it all goes wrong...
Everyone fails sometimes... But those with character will turn failure into success...
In the end, success or failure will be a personal choice...
Will you make sure that your failures will serve as a stepping stone to your success?
Or, will you blame others for your misfortune and let your failures define who you are?