Unfortunately, that's far too simplistic a view and as always with marketing "it depends".

The two major factors being -

Traffic quality - Traffic can lie anywhere on the spectrum from cold, untargeted proxy clicks through to targeted, proven buyer traffic. The difference is an apples to Empire State Building comparison.

Offer quality - Is the sales copy good? Is the offer compelling? Are objections overcome? Does it provide proof, social proof? How much does it cost? etc

Generally speaking, you need to think in terms of EPCs (Earnings per click) and CPCs (Costs per click). The conversion rate is just one part of the formula but ultimately you make money when it costs you less to drive the click than you earn from it. And yes, even "free traffic" has a cost ... your time!

The standard rate of conversion ranges from 1% to 2%.

hope it helps: i notices that with about 500 daily visitors i get sales rolling in - conversion rate is then 1-2% but it depends on a lot of factors, e.g. the keywords they use your site with: are these moneykeywords? e.g. if someone searches for xbox 360 they have their credit card in their hand but if they search for game console examples they do research
hope that makes sense

The keywords I have are super targeted buying keywords with a good amount of traffic behind them .

Thanks for your input everyone. %2 here I come!

Well it depends on the type of traffic you send. we have made up to 18% conversion rate on sales on Front End, 63% on One Time Offer and 16% on down-sale. All of them together on a single Launch. And this was done with Joint Venture Traffic. Really good hug?

On a normal sales page like on clickbank, with cold traffic the average is around 1 - 2%

Of course the price does make a difference and also how good the sales page is

On one time offer pages you can see conversions anywhere from 1% - 20% depending how good your copy is and of course your price plays a big part too

if you're using a oto then you should be aiming for 7% - 20% conversion if the price is between $7 - $17

There are a lot of variables to consider but this is a guide

You're best off to send a few hundred people to the page and then track your sales and make tweaks and do it again to see what works best

I find 2% to be a realistic number, but as mentioned above, you should focus on maximising your EPC.

If you are aiming for 2% or anything near that then you are always going to be selling yourself short. You should be aiming for 100% conversions.

If you aim for something like 2% then that means when you hit 2% conversions you will think you are doing great and you will cease trying to better your conversion rate. 2% is just a figure thrown around that a lot of marketers are happy to settle for. But that's not to say if people continued testing and tweaking they couldn't get their product converting at 4% or 8%.

You should ALWAYS be trying to improve your conversion rate. This means you should ALWAYS be split testing two versions against one another. Once you have a winner you do NOT settle on that page. You then create another version and test that against the winner. You continue this cycle until the day you die. Sometimes minor little things can have a big impact on your conversion rate.

The mistake a lot of people make is looking at a 1% conversion rate and a 2% conversion rate and thinking to themselves it's not worth all the trouble of testing and tweaking just for an extra 1%. But it's not just an extra 1%. If your current conversion rate is 1% and you increase it by just 1%, you have effectively doubled your conversion rate and doubled your profits. That means if your product was making $50,000 per year, it is now going to make $100,000 per year. That's a massive difference. And a lot of times the things that double your conversion rates are as simple as changing a headline, a color, the text on a button, and so on.

Always be testing.

Between nothing and 20% is typical.