Do Fonts Play A Role In IM?

17 replies
Hey Warriors,

I am in the process of making a squeeze page right now. Previously i've noticed a similar look to the text in all of the other previous squeeze pages that i have seen. It's a kind of font that really sticks out, and gets people to read what it has to say. Can fonts like this really help your conversion rates? What kind of front is it! I want to use it too!
#fonts #play #role
  • Profile picture of the author Edwin Torres
    For a squeeze and sales page this plays a huge role in conversions.

    It has to do a lot with psychology, and other stuff I'd probably look like an idiot trying to explain but all you need to know is to use common fonts like Arial or Verdana, with a font size of 14.
    {{ DiscussionBoard.errors[7484841].message }}
  • Profile picture of the author Bukmedia
    Fonts play a huge role...

    ... They need to be easily readable - and change when you want something to stand out.

    A great font I always use is Microsoft phagspa (size 14/18)... Or open sans extra bold for headlines, works great!

    Color also plays a big role, change the color to bring emphasis onto certain phrases.

    Good luck!
    Signature

    {{ DiscussionBoard.errors[7484862].message }}
  • Profile picture of the author Chad E Brinks
    Yes the font type and size play a huge role in conversions. I always use Tahoma. Works great for me.
    {{ DiscussionBoard.errors[7484878].message }}
  • Profile picture of the author Dontrell Lyons
    I tend to watch big sites such as Wordpress and Google and it seems that these day they have been using "Helvetica" Light... it's clean and looks professional.

    On quick sites, I normally use Arial font with is universal across all computers and browsers.













    .
    {{ DiscussionBoard.errors[7484895].message }}
  • Profile picture of the author rmolina88
    I honestly can't take anything in comics sans seriously.
    {{ DiscussionBoard.errors[7484956].message }}
  • Profile picture of the author thatkeywordguy
    You might be talking about the font "Impact"

    This seems to be used a lot on squeeze pages.

    One study found that, when a document is written with serif fonts, people consider the text to be more of a more intelligent topic, than when the document was written with sans-serif.
    Signature

    Get Keyword Reseacher at CleverGizmos.com.

    {{ DiscussionBoard.errors[7485040].message }}
  • Profile picture of the author mrelk159
    Yes, it plays a huge role, you can use them to emphize words and the color of the font also matters as well.
    {{ DiscussionBoard.errors[7485051].message }}
  • Profile picture of the author PayPower
    Absolutely. Fonts, Layout and Colors are your presentation. As they say: You don't get a second chance to make a first impression... and with most people's attention span down to 10 seconds, you had better display something that gets them to opt in. Font's, Layout and Colors will make a big difference. Go with the one you like, but keep an eye out for other examples. Constant change is here to stay!
    Signature
    >>> 100% For Free! >>> == Pays $200+ Daily !! ==>
    (1)>See Real Proof==> http://FreeGiftForSuccess.com
    (2)>Free E-Book Shows How => Send For EBook=>
    ==> Send E-Mail ==> FreeGiftForSuccess@yahoo.com

    ==> Subject Line ==> "Send the Free Gift"
    {{ DiscussionBoard.errors[7485146].message }}
  • Profile picture of the author johndetlefs
    Test... test... test...

    Depends on the market, and depends on the product. What works in one market may well not work for another.

    Comic Sans may well be great for a younger market selling toys? Don't know, just saying.

    All I can say is, invest in some tracking software (or just use Google Analytics) and test like a crazy man.

    Then you can come back and tell us what works! (for your market )
    {{ DiscussionBoard.errors[7485183].message }}
  • Profile picture of the author gcozzens
    After quite a bit of testing I have found the best conversions come from a font that is easily readable (Verdana, Tahoma, Ariel, Helvetica) are my favorites.

    I huge mistake I see many people make is using more than two fonts in an advertisement as well as many colors, sizes and highlights. The ad should be easy to read. If it's not, people will not read it.

    So, for the web (san-serif fonts work best) and for print a san-serif font is typically used for headlines and serif fonts for body copy.

    I hope this helps.
    Signature

    Focus Your Life! How to Design Your Life the way you want it to be..(A new approach) - Download Here

    {{ DiscussionBoard.errors[7485217].message }}
    • Profile picture of the author MKCookins
      Originally Posted by gcozzens View Post

      After quite a bit of testing I have found the best conversions come from a font that is easily readable (Verdana, Tahoma, Ariel, Helvetica) are my favorites.
      Font's play a large role when advertising like mentioned before. Therefore you want fonts and colors that are easy on the eye - and stand out.

      The fonts gcozzens mentioned, have been tested and proven by many successful internet marketers - to get the highest conversion rate.
      {{ DiscussionBoard.errors[7485232].message }}
  • Profile picture of the author jaggyjay
    Fonts do play a role... and that role is twofold:

    1) to be easy on the eyes so the content gets read
    2) to guide the eyes to certain words/phrases (ie: bet you can see this)

    However, it isn't the Font's role to "stick out" and get people's attention; that's the actual copy's job

    When it comes to selecting fonts to use for copy, simply stick with convention. Arial, Helvetica, Serifs, and even Impact have traditionally worked well.


    Originally Posted by nicolasmd2112 View Post

    Hey Warriors,

    I am in the process of making a squeeze page right now. Previously i've noticed a similar look to the text in all of the other previous squeeze pages that i have seen. It's a kind of font that really sticks out, and gets people to read what it has to say. Can fonts like this really help your conversion rates? What kind of front is it! I want to use it too!
    {{ DiscussionBoard.errors[7485235].message }}
  • Profile picture of the author UMS
    A LOT OF SQUEEZE PAGES USE IMPACT FONT IN A DARK RED AND ALL CAPS!!



    Compare that with a dull black headline in Arial font
    {{ DiscussionBoard.errors[7485251].message }}
  • Profile picture of the author tenenali
    Same here! Tahoma and Verdana works best for me.

    Font and formatting plays a very huge role esp in squeeze pages.

    Formatting does the same. The way you set your phrases to bold, italics, superscript, underlined and etc will really help you a lot in attracting readers.

    Hope this helps!
    Good luck mate!
    {{ DiscussionBoard.errors[7485726].message }}
  • Profile picture of the author customs
    The main rule is not to use sans-serif fonts on your pages (like Times New Roman). Use serif fonts like Arial, Verdana.

    They are easy on the eyes (on the screen).

    For physical printing use sans-serif fonts.
    Signature
    iOS and Flutter developer. Online marketer, with more than $52+ million sales for partners.
    {{ DiscussionBoard.errors[7485770].message }}
  • Profile picture of the author Doppelbock
    Everything you do in IM plays a role in IM. Every little detail is a psychological ploy that can earn you a sale or lose one.

    Like mentioned above, you will want an easy to read, nothing crazy or fancy, nice and simple font, preferably one that's used as a standard that many people are used to seeing.

    You will want to actively change the font depending on the situation, such as a header, a bold, something you want to stand out.

    This change can also grab the attention of readers, as well as keep their attention.

    Just as a chop, or change in image when watching tv.
    {{ DiscussionBoard.errors[7485772].message }}
    • Profile picture of the author SlicedGenius
      Agreed, they make a huge difference. But as mentioned above, you must test different things to see what works best for you and your audience.

      If you're selling a high-quality graphics pack to a targetted audience, then it would need to look beautiful and unique to convince them that the product is equally brilliant.
      But in other cases, overly designed content can be intimidating to people, make them think its expensive, or all show - no meat. Etc.

      You won't know for sure without some analytical evidence! And don't just do two and pick the best one to use forever (remember an average result beats a bad result, but is not necessarily the best you can do) you need to continue to test and tweak to keep pushing your results up.
      Signature
      Hot Topics PLR Pack - Get five high quality, exclusive reports on some of the hottest topics in IM. Complete with squeeze pages and e-covers.
      {{ DiscussionBoard.errors[7486305].message }}

Trending Topics