Question on length of autoresponder emails

by edyang
17 replies
Hi,

So I'm working slowly towards implementing Jeff Walker's Product Launch Formula for a new product of our own. We've created a series of content-driven, informative emails in this sequence:

Day 0, 1, 2, 3, 4, 6, 8, 10, 13, 16, 20

That's a total of 11 autoresponder emails.

My question is, how many days out should we target, and for a total of how many emails?

Thanks,

Ed
#autoresponder #emails #length #question
  • Profile picture of the author seriousjake
    I haven't launched my sequence yet but after some research, this is what I decided to go with.

    1 2 3 5 7 9 11 13

    And every 3 days after that.
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    Enjoy this promotion-free space while it lasts before I get wiser.

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  • Profile picture of the author rmolina88
    Every 2 days for about 2 months and every 3 days after that.
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  • Profile picture of the author Randall Magwood
    Every 3 days in my book.

    I know 6-figure earners who spam my inbox twice a day with their email sales pitch. No good content in them, just a sales email. Of course... they get instantly unsubscribed.
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  • Profile picture of the author paul nicholls
    Some people email their list twice a day others email their list once a week it really comes down to what you feel comfortable with

    Personally I would hate to email any of my list twice a day that in my opinion would be obsurd and I'm pretty sure that my un subscribe rates would go through the roof

    At the same time you DON'T want to email so far apart that you get the "who the hell is this guy" because that is just as bad as emailing too much

    Now for me personally, when ever someone joins my list I email them every day for at least a week because this is when they are most interested

    After that I spread my emails 2 days apart and then 3 then

    I like to steady off and send emails every 3 - 4 days, any longer than that and I think it's too long

    My buyers lists and broadcasts are different though but I won't get into that here otherwise I will be here a week explaining what I do and why I do it :-)

    Bottom line is be a bit realistic and use common sense when sending out emails. Most people won't want to be bombarded with 2 - 3 emails a day but at the same time 1 email every 2 weeks will be just as bad
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by edyang View Post

    Question on length of autoresponder emails
    It isn't about their length, apparently: it's about their frequency and the length of the series.

    To me, it makes no sense at all to send a series of 11 autoresponder emails. What are you going to do after the 11th one? Just stop sending them? I have lists from which I derive more collective income after the 15th email than I do before it.

    Ultimately, the answer to all these "How should I ...?" questions, regarding how you communicate with your subscribers is that it depends on their expectations. And you're the person who sets their expectations!

    These two threads may help you ...

    http://www.warriorforum.com/main-int...ml#post5300985

    http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author Confined To Life
    I'm going:
    1,3,5,6,7,9,11,13,16,20
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  • Profile picture of the author JimDucharme
    You'll get a varied opinion on this question edyang. What I would suggest you give some thought to is consider who your subscribers are and what and when they would find information relevant.

    IMHO it's not the quantity of a follow-up sequence, but the quality (relevance). I don't feel enough of us spend time creating a persona calendar of who we are trying to engage.

    Regards,
    jim
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  • Profile picture of the author DaniMc
    Perhaps you guys are troubling over this question too much.

    The frequency is not important. The value you deliver is.

    There is nothing wrong with emailing every day, sometimes I send two in a day, but every single one of my emails is helpful. I create genuine content because I care about my clients. I tell them things that will help them. I only mention my products casually.

    PROVIDE VALUE...and your other problems will be solved. My subscribers love me.
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    Be kind, for everyone you meet is fighting a hard battle.
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  • Profile picture of the author edyang
    Thanks for all the input. Agreed that quality is of utmost importance. I spent a lot of time crafting the emails to make sure that I'm teaching them something useful (hopefully). There's no selling in the autosequence email at all. I will likely take up some the suggestions here and run it out when the quality material I have at hand tapers off, and from there move to broadcast messages or newsletter type emails.
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    • Profile picture of the author jasonl70
      Originally Posted by Randall Magwood View Post

      Every 3 days in my book.

      I know 6-figure earners who spam my inbox twice a day with their email sales pitch. No good content in them, just a sales email. Of course... they get instantly unsubscribed.
      hmmm. and yet they still make 6-7 figures.. might be a learning point buried there somewhere

      Originally Posted by paul nicholls View Post

      Now for me personally, when ever someone joins my list I email them every day for at least a week because this is when they are most interested
      100% jibes with my experience as well. One of the BIGGEST mistakes I see people make is waiting to long to ask for the sale, and not striking when the iron is hot. If I had a soar throat and went to the doctor, I don't wan't him waiting a month too 'build a relationship and educate me with tons of great content' before giving me the darn prescription for my strep throat! He's doing NO-ONE a favor by waiting to present the solution to my problem.. **RANT OVER **
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      -Jason

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  • Profile picture of the author Troy_Phillips
    The OP is not sending affiliate type emails here . or maybe I am looking under the wrong rock. The OP is running launch sequence which is geared towards building anticipation and getting them on a pre-sale list.

    Total different animal than affiliate email series or even production emails. Need to be hitting them with success stories and hyped case studies that are written in a way the reader puts themselves in the story. They envision how much better off they are going to be .. just as soon as they are able to get their hands on this miracle in waiting.
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    • Profile picture of the author jasonl70
      Originally Posted by Troy_Phillips View Post

      The OP is not sending affiliate type emails here . or maybe I am looking under the wrong rock. The OP is running launch sequence which is geared towards building anticipation and getting them on a pre-sale list.

      Total different animal than affiliate email series or even production emails. Need to be hitting them with success stories and hyped case studies that are written in a way the reader puts themselves in the story. They envision how much better off they are going to be .. just as soon as they are able to get their hands on this miracle in waiting.
      lol - good point! I sometimes get cross-eyed from the normal "give them tons of great content for months before maybe asking quietly and meekly for a sale"

      I actually talked a bit about the PLF sequence as well, and how Jeff personaly uses a bunch of testimonials disguised as "case-studies" (which was never taught in the PLF version I have), but I deleted it and didn't bother retyping it all ..
      Signature

      -Jason

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      • Profile picture of the author edyang
        Originally Posted by jasonl70 View Post

        lol - good point! I sometimes get cross-eyed from the normal "give them tons of great content for months before maybe asking quietly and meekly for a sale"

        I actually talked a bit about the PLF sequence as well, and how Jeff personaly uses a bunch of testimonials disguised as "case-studies" (which was never taught in the PLF version I have), but I deleted it and didn't bother retyping it all ..
        Jason, what did you think of PLF? We're using that as our guideline for building out our new product offering. This is the first time doing it, and it's quite time consuming...
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    • Profile picture of the author edyang
      Originally Posted by Troy_Phillips View Post

      The OP is not sending affiliate type emails here . or maybe I am looking under the wrong rock. The OP is running launch sequence which is geared towards building anticipation and getting them on a pre-sale list.

      Total different animal than affiliate email series or even production emails. Need to be hitting them with success stories and hyped case studies that are written in a way the reader puts themselves in the story. They envision how much better off they are going to be .. just as soon as they are able to get their hands on this miracle in waiting.
      Yes, Troy is correct. We're building out a huge membership site that will be priced at $990 or so, full of tons of modules and courses. Until then we want to start list building. Offering a PDF bribe and a video bribe to test which one does best. Then an email course with lots of practical, useable information to build trust and relationship.
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  • Profile picture of the author jlcs
    This is very subjective. Just follow what you feel comfortable.
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    Earn $1,037.69 in daily is NOT a big amount.
    I can show you how to do this.

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  • Profile picture of the author techbul
    I think if you'll ask 100 IMers about it, you will get 100 different opinions. I would say go with whatever seems right to you.
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  • Profile picture of the author thetrafficguy2
    For the first 5 days, i would recommend sending two emails per day, to get them to know you and see what you are all about
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