So I'm working slowly towards implementing Jeff Walker's Product Launch Formula for a new product of our own. We've created a series of content-driven, informative emails in this sequence:
Day 0, 1, 2, 3, 4, 6, 8, 10, 13, 16, 20
That's a total of 11 autoresponder emails.
My question is, how many days out should we target, and for a total of how many emails?