Now this is the way teaching videos should be done
Unfortunately, most of these folks apparently believe that because they are who they are, they can do it their way. Anything they say or present in a video is automatically worthwhile, and a 'must view' for their target market prospects. The problem is, many of these videos are horrible. The production quality is often 'slapped together' make-do, the guru insists on doing the video him/her self, good, easily understandable speaking voice or not, and they often run on forever, the theory being that more is better.
The other glaring problem is, these marketing experts feel, that because they know the material being covered so thoroughly, and have a bank account to prove it, they can sit down in fromt of their computer, boot up Camtasia, and wing it for half an hour or longer. No preparation, just pure adlib. Such mumbling and nasal meandering, it's no wonder they turn off most of the folks they're trying to convince. It's mostly a lot of bad stuff from a lot of highly paid people.
But today I ran across what I consider to be the absolute best video marketing course in my experience, and possibly in yours. I don't know Michael Rasmussen, and he doesn't know me. But I want to congratulate him for producing a tour d force example of how video teaching ought to be done. If you can emulate what he has done in Mini Sites Profits Exposed, you will be doing it exactly right.
First, Michael just happens to have a natural professional sounding speaking voice, a definite plus. Not all of us have that. But his voice quality is actually a small (but important) part of what makes this series of free instructional videos so outstanding.
One of the glaring faults I find with most teaching videos is the penchant for adlibing the voice over. At best, it usually sounds like the speaker is using an outline to cover his material. Outlines are OK but tend to sound somewhat like 'winging it as we go', very conversational, and often mumbly.
Rasmussen does it exactly right. He has written it out. He's not adlibbing or 'winging' it. He's reading from a script, and that's the way it should be done. He's a teacher, or at least he's in a 'teaching' mode. His voice is clear, authoritative, easily followed by the viewer. There's no mumbling, no awkward hesitation. But not stiff and formal, either.
He is also a very talented writer, Assuming he wrote his own script, he demonstrates a style that others who plan to do teaching-type videos should emulate.
Rasmussen may or may not know this, but his course development style was originally developed by Paul White, who at the time (1933 or so) was president of CBS News The news writing formula became a classic for many decades before fading from the news writing scene. The White news writing formula is:
Tell them what you're going to tell them, tell them, then tell them what you just told them.
In other words, forward promote what you are about to say (here are the points we're going to cover in this lesson); Ok, let's dive into it (presents the main part of the lesson) and then, 'let's recap what we just covered' and he summarizes the points covered in the lesson. Excellent repetition. Clear inciteful examples.
And very important, the lessons are about 10 to 12 minutes long. Anything longer, as he points out, ignores the typical viewer's limited attention span. The 12 lessons can best be viewed in sequence the first time thru. But he urges the student not to even take notes the first time thru, but to absorbe the big picture, then come back and view them again and again, 3 or 4 times, until the principles become almost second nature. Along the way, the student has the option of viewing the lessons he/she feels are the most needed, in any order.
The overall production quality is professional beginning to end. Not flashy, not slick, just very well done. Clear, concise, and the content, to my mind, covers everything one needs to know about building a mini website. Rasmussen knows his subject well, and he communicates his message as few in the online marketing community have ever done.
There is much to be learned here, about the whys and wherefores of building mini sites, but even more important, it shows the correct way to produce a teaching video. Micheal Rasmussen, my hat is off to you. You have raised the online teaching bar several levels. Excellent work. (no links here, I'm not an affiliate. Just Google Mini Sites Profits Exposed).
Wes
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