Dead-Simple Way To Reduce Refunds (and Get a Customer For Life)

7 replies
I've been advocating this technique to my clients for years.

The idea is to engage with your customers over the first few
weeks after they make a purchase (the time period where 95% of
refunds happen.)


You'll do this thru a series of unannounced bonuses.

Let's look at this through the eyes of one of your new customers...

1. A day or two after they purchase, they receive a follow up
email. Are they happy with the product? Do they have any
questions?


At the very end, they get a teaser that you'll be sending
a little bonus their way in about a week, just because you
value them as a customer. (Note: the bonus can be something
simple, but it needs to have real worth to them. This is
absolutely critical.)

2. About a week from their purchase, their first bonus arrives.

They're excited..they got something useful for free!

At the end of the email, they see another teaser: You'll be sending
another bonus next week.

And so on. Not only is your customer really feeling the love from you,
but they have an added incentive to stay your customer.

Extra: If you need some glowing testimonials, you can use this to
get those too.

In one of your follow ups, send your customer to a
form where they can answer a series of questions about how
your product is working for them. In exchange, they get an additional
bonus. (Direct marketers have used a variation of this
technique for decades to get testimonials for their products.)

If high refund rates are giving you a fit, try this little tip out. It
works a treat.

Best Regards,
Jeremy
#customer #deadsimple #follow up #life #reduce #reduce refund rates #refunds
  • Profile picture of the author Kendrickk
    Originally Posted by TrustedCopy View Post

    I've been advocating this technique with my clients for years.

    The ideas is to engage with your customers over the first few
    week after they make a purchase (the time period where 95% of
    refunds happen.)

    You'll do this thru a series of unannounced bonuses.

    Let's look at this through the eyes of one of your new customers...

    1. A day or two after they purchase, they receive a follow up
    email. Are they happy with the product? Do they have any
    questions?


    At the very end, they get a teaser that you'll be sending
    them a little bonus their way in about a week, just because you
    value them as a customer. (Note: the bonuses can be something
    simple, but they need to have real value to your customers. This is
    absolutely critical.)

    2. About a week from their purchase, their first bonus arrives.

    They're excited..they got something (that has real value to them) for free.

    At the end of the email, they see another teaser: You'll be sending
    another bonus in next week.

    And so on. Not only is your customer really feeling the love from you, but they have
    an added incentive to stay your customer.

    Extra: If you need some glowing testimonials, you can use this to
    get those too.

    In one of your follow up, send your customer to a
    webpage where they can answer a series of questions about how
    your product is working for them. In exchange, they get another
    free bonus. (Direct marketers have used a variation of this
    technique for decades to get testimonials for their products.)

    If high refund rates are giving your a fit, try this little tip out. It
    works a treat.

    Best Regards,
    Jeremy
    That is a nice way of doing things lol I should try this.
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    • Profile picture of the author Daniel Elss
      Excellent tips Jeremy. I have seen it way too many times where seller is so very helpful and caring about your question and concerns until the sale is made and then you dont get so much as a simple reply to an e-mail should you need any support.
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      • Profile picture of the author vicdublin
        Jeremy, this is a very good guide for customer retention. all those little little gifts now and then could work magic. who does'nt like gifts? if I may ask. Good tips there, well done.
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  • Profile picture of the author tristatemedia
    ecellent tips jeremy:
    also, FOR ANYONE THAT IS SELLING A WSO.......BE FOR REAL AND BE ORGINIAL AND MAKE SURE WHAT EVER YOU ARE SELLING WORKS. IF IT DOES NOT....I WILL ASK FOR A REFUND.....I ONLY BUY WSO THAT I CAN TEST IN 30 DAYS OR LESS. SO I CAN ASK FOR REFUND.
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  • Profile picture of the author WillR
    The better you look after your customers the better off you and your business will be ... ALWAYS. Sadly though these techniques won't always have a big impact on the serial refunds around a forum like this. They don't care about how much you try and help them, all they care about is getting something for nothing.
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    • Profile picture of the author Warrior X
      Originally Posted by WillR View Post

      The better you look after your customers the better off you and your business will be ... ALWAYS. Sadly though these techniques won't always have a big impact on the serial refunds around a forum like this. They don't care about how much you try and help them, all they care about is getting something for nothing.
      Sad but true. Serial refunders are a whole different monster. Cost
      of doing business in IM I guess.

      Jeremy
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