Dead-Simple Way To Reduce Refunds (and Get a Customer For Life)

Originally Posted by TrustedCopy

I've been advocating this technique with my clients for years.

The ideas is to engage with your customers over the first few
week after they make a purchase (the time period where 95% of
refunds happen.)

You'll do this thru a series of unannounced bonuses.

Let's look at this through the eyes of one of your new customers...

1. A day or two after they purchase, they receive a follow up
email. Are they happy with the product? Do they have any
questions?

At the very end, they get a teaser that you'll be sending
them a little bonus their way in about a week, just because you
value them as a customer. (Note: the bonuses can be something
simple, but they need to have real value to your customers. This is
absolutely critical.)

2. About a week from their purchase, their first bonus arrives.

They're excited..they got something (that has real value to them) for free.

At the end of the email, they see another teaser: You'll be sending
another bonus in next week.

And so on. Not only is your customer really feeling the love from you, but they have
an added incentive to stay your customer.

Extra: If you need some glowing testimonials, you can use this to
get those too.

In one of your follow up, send your customer to a
webpage where they can answer a series of questions about how
your product is working for them. In exchange, they get another
free bonus. (Direct marketers have used a variation of this
technique for decades to get testimonials for their products.)

If high refund rates are giving your a fit, try this little tip out. It
works a treat.

Best Regards,
Jeremy