The idea is to engage with your customers over the first few
weeks after they make a purchase (the time period where 95% of
You'll do this thru a series of unannounced bonuses.
Let's look at this through the eyes of one of your new customers...
1. A day or two after they purchase, they receive a follow up
email. Are they happy with the product? Do they have any
At the very end, they get a teaser that you'll be sending
a little bonus their way in about a week, just because you
value them as a customer. (Note: the bonus can be something
simple, but it needs to have real worth to them. This is
2. About a week from their purchase, their first bonus arrives.
They're excited..they got something useful for free!
At the end of the email, they see another teaser: You'll be sending
another bonus next week.
And so on. Not only is your customer really feeling the love from you,
but they have an added incentive to stay your customer.
Extra: If you need some glowing testimonials, you can use this to
get those too.
In one of your follow ups, send your customer to a
form where they can answer a series of questions about how
your product is working for them. In exchange, they get an additional
bonus. (Direct marketers have used a variation of this
technique for decades to get testimonials for their products.)
If high refund rates are giving you a fit, try this little tip out. It
works a treat.