Best way to monetize a content website

by Fernando Chebair 13 replies
According to your experience, what is the best way to monetize a content website that has tutorials and videos?

CPM advertising? Adsense? Any other options?

Thank you.
#main internet marketing discussion forum #content #monetize #website
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  • Google Adsense hits my spot. Also, if it is a video tutorial website, I would suggest placing ads before videos load (pretty much like the YouTube ads) on unregistered visitors. But if you're aiming to go for the extreme, how about adding a premium membership option for special videos?
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  • Profile picture of the author writeaway
    Study your visitors and identify the ONE PIECE OF INFORMATION they would pay money for. Build a list and funnel filter your way into selling your ebook. Start small. Get into the heads of your visitors and scale it up from there. Adsense can only take you so far. You need to go into product sales and maybe even turn parts of your site into membership sections.
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  • Profile picture of the author Fernando Chebair
    Originally Posted by GrowMyForumCommunity View Post

    Google Adsense hits my spot. Also, if it is a video tutorial website, I would suggest placing ads before videos load (pretty much like the YouTube ads) on unregistered visitors. But if you're aiming to go for the extreme, how about adding a premium membership option for special videos?
    I still don't have the website, I am just planning it. I have been told that revenues are bigger with CPM advertising, I am not sure about it. Premium membership sounds good too, thank you for the tip but I guess you can do that when you have a good reputation, not from the beginning...
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  • Profile picture of the author Fernando Chebair
    Originally Posted by writeaway View Post

    Study your visitors and identify the ONE PIECE OF INFORMATION they would pay money for. Build a list and funnel filter your way into selling your ebook. Start small. Get into the heads of your visitors and scale it up from there. Adsense can only take you so far. You need to go into product sales and maybe even turn parts of your site into membership sections.
    But how can one plan it? What is the revenue for a page like that? How to estimate it? Any ideas?
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    • Profile picture of the author writeaway
      Originally Posted by kamaleon View Post

      But how can one plan it? What is the revenue for a page like that? How to estimate it? Any ideas?
      Look at your stats. Which pages get the most hits. How do people navigate the rest of your site from the first page they enter your site with? What search queries do they use? You should get a faint idea of what they are looking for at this stage. Next, make pages based on content you think they are looking for and link on the heavy traffic pages. See any improvement? Start a poll to see what kind of stuff they are looking for. Keep feeling them out until you have enough for a freebie ebook to give away. If you get nibbles, keep finetuning until you have a nice list. Ramp up the book to a more finely tuned topic and promote via the list.
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      • Profile picture of the author Fernando Chebair
        Originally Posted by writeaway View Post

        Look at your stats. Which pages get the most hits. How do people navigate the rest of your site from the first page they enter your site with? What search queries do they use? You should get a faint idea of what they are looking for at this stage. Next, make pages based on content you think they are looking for and link on the heavy traffic pages. See any improvement? Start a poll to see what kind of stuff they are looking for. Keep feeling them out until you have enough for a freebie ebook to give away. If you get nibbles, keep finetuning until you have a nice list. Ramp up the book to a more finely tuned topic and promote via the list.
        I still don't have a website as I said before... I would like to be able to "plan" it.
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  • Profile picture of the author Auzan
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    • Profile picture of the author Fernando Chebair
      Originally Posted by Auzan View Post

      How about CPA?
      Could you please elaborate? I am new to this marketing world... I just heard CPA is pretty hard...
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      • Profile picture of the author JimDoyle
        There are a lot of CPA organizations. They are not that hard to join. The problem they have is being able to trust you. There are a lot of shonks that try to join. When you join you really do need to have a website with a fair amount of traffic going to it. That is so they then know that you have some idea of how to do marketing. Most of them ask you how big is your list, so once again not having a list is a drawback.
        So if you are planning to join a CPA network, you should quickly build your website and get some traffic coming to it.
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  • Profile picture of the author Fernando Chebair
    My idea is to create a rich content website, but I would like to know the ways to monetize it in order to make a plan. This is why I posted in here
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  • Profile picture of the author brettb
    CPA offers directly with the merchant. It helps if your site is in a single niche or just a few different niches. Although you could then just try generic "free iphone" type offers.
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  • Profile picture of the author Franko Ferencic
    Definitely make a membership site with first offering some valuable free content. Set your sales funnel at place and then attract affiliate partners so they promote your membership sites to their list. First of all, you will need to have autoresponder so you can collect your new members names and email addresses for your list building! With that you can monetize your list into the future by offering them your new products and services.

    Wish you big success Kamaleon !

    Franko
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  • Profile picture of the author Fernando Chebair
    A bit lost with all the replies. As far as I know a CPA is when you get money because someone has done an action in your site, is that it? Is it better than CPM? More revenues?
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