Starting Our First Real Online Business
First post here. My friend and I have dabbled in internet marketing with limited success thus far - mainly because we have been caught on the SEO bandwagan and haven't had any success with it.
We decided to focus on what we were good at, and we have been working on the sales letter and product of an interviews preparation guide for medical school. We have put in a lot of work to make it valuable, and tested it among our peers to ensure its very different from what is on the market, and that it has great value to our readers.
At this point of time, most of our information is coming from the 4 Hour Work Week and The $100 Start-Up. We decided to raise a sizeable capital of about $1000 USD thus far to make it a real viable project, with the bulk of it to go towards advertising.
I have two main questions which I hope to get some advice from you guys from:
1) Firstly, what books or resources are good for us to get our toe in into paid advertising in the quickest possible way
2) Secondly, will it be better for us to hire a advertising agency instead to take care of this for us, and whom would you recommend for this particular job.
Thanks a lot for your help guys. I greatly appreciate it.
Regards,
jhtay
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