Your Biggest List Building Problem Isn't Traffic...

22 replies
When it comes to list building, the question that gets asked the most is:

How do we get people on our list??

Most people see list building as being hard because they need to drive traffic, and I get that...

but things get a lot easier if you think about it a bit differently, and in fact flip the focus to,

How do I create an automated process that effectively sells a visitor on multiple products?

Once you do that, traffic is easy.

Let's demonstrate with two hypothetical marketer's experiences.

Tom: You've got a squeeze page and you need to drive traffic. You're reluctant to spend money on driving traffic because... you have no idea how or when or how much money this "list building" stuff will make.

You write a few articles because that's a free traffic method, but again, how do you justify spending time on something that won't make you money anytime soon? Writing articles all day long isn't exactly fun, and your bills are still coming in.

You look into free traffic methods and stumble across SEO, it seems like a great idea but you need to build all these links which takes even more time and is incredibly boring. You do it for a while but it's so time consuming manually building links you eventually give up from the sheer frustration of it.

You find out how to outsource it, but that costs money too and you still don't know how much or when your list building will pay off.

It all seems too hard so you either struggle a lot or give up. Free traffic is a ton of work and not worth it, and paid traffic is way too risky and feels pretty much just like money down the drain.

Back to the drawing board!

Sally: You also have a squeeze page offering something for free. But after people opt-in, there is an affiliate offer on the thank you page. You even have your own product that you made or bought PLR rights too available for purchase also, just a little product, only $10 but hey it's something.

When people opt-in they get sent a series of 7 emails of good content that also promote other quality affiliate offers. In total there is about $100 worth of commissions and sales for you to make.

You're not 100% sure on whether your emails are good enough and you've been told repeatedly to test, but you can't test without traffic so you have to start somewhere...

so you just get going.

You start off with a $40 solo ad for 100 clicks. Yes, it's paid traffic and you aren't rich but you're eager to get some fast results and you figure:

a) $40 isn't going to bankrupt you
b) well, you should make at least SOME of it back right?

Notice the difference in mindset due to the existing sales process.

So you buy your clicks and hey the squeeze page converts at 33% so you get 33 subscribers for your $40.

Obviously you can't buy your groceries with subscribers, but wow look at that...

1 of those 33 people that joined your list bought the $10 PLR product you had behind the squeeze page!

Woohoo, now you're only about $30.00 down for your 33 subscribers...

Damn though, you've still lost money.

But wait it's not over because 3 days later another sale gets made from one of the automated emails that got sent to your 33 subscribers and you make another $30 commission.

Excellent you think, now you've made $40 worth of sales from $40 worth of traffic.

You've effectively built a list for free, and you know that:

a) if you add a few more emails in the sequence you're VERY likely to get into profitable territory
b) if you test and tweak your squeeze page you may be able to get 40 subscribers in instead of just 30 further increase profits and
c) if you add a $10 upsell to your $10 product you'll make even more money

Etc. etc. etc. there are many ways to optimize and improve a sales funnel

All of a sudden the Sally is VERY motivated to drive traffic, paid, free, whatever.

She's willing to write or outsource the article writing.

She's happy to spend time in forums driving traffic like that.

Heck, she's even willing to give PPC advertising a shot!

In her mind it's very simple:

Traffic to that page = money

And of course she's building an asset.

Tom on other hand was sending people into a shop with nothing to buy in it, and wondering why he wasn't making any money.

The moral of the story is that you HAVE TO automate the sales process as much as possible... and really, understand the whole list building process, not just the start of it.
#biggest #building #list #problem #traffic
  • Profile picture of the author ringer37
    Well put! And I can attest to Sally's technique! I recently started list building, and did what you mentioned. Built my list to 500 in 2 weeks through solo ads and ended up with a NET PROFIT cause the affiliate offer I was driving them to after subscribing is converting well. Way more fun the boring, tedious and frustrating SEO which is what I've been doing for a few years.
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    • Profile picture of the author Gavin Abeyratne
      Originally Posted by ringer37 View Post

      Well put! And I can attest to Sally's technique! I recently started list building, and did what you mentioned. Built my list to 500 in 2 weeks through solo ads and ended up with a NET PROFIT cause the affiliate offer I was driving them to after subscribing is converting well. Way more fun the boring, tedious and frustrating SEO which is what I've been doing for a few years.
      Great stuff Ringer, making sales definitely is fun
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  • Profile picture of the author zaccks
    I agree with you, solo ads are best option to start building list more especially in the IM niche. easy traffic and very cheap.
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    • Profile picture of the author Gavin Abeyratne
      Originally Posted by zaccks View Post

      I agree with you, solo ads are best option to start building list more especially in the IM niche. easy traffic and very cheap.
      Sure Zaccks, I'm not even necessarily talking about solo ads, I mean just sending traffic to ANY form of sales funnel is better than having no idea of how to monetize your subscribers which is too often the case!
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  • Profile picture of the author rmolina88
    Great post and I can definitely relate as a fellow list builder.

    It takes money to make money and every dollar you put into it is an investment that will pay off immensely the more you do it.
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  • Profile picture of the author jasonkk47
    Yeah,i think this is the right way to do it. Im so gonna try out solo ads soon.
    I have a question though, how can i track the traffic and clicks from solo ads, so i can know my money is well spent or not?
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    • Profile picture of the author Gavin Abeyratne
      Originally Posted by rmolina88 View Post

      Great post and I can definitely relate as a fellow list builder.

      It takes money to make money and every dollar you put into it is an investment that will pay off immensely the more you do it.
      Absolutely, as long as your solo ad traffic quality is good, be careful as a lot is absolute junk.

      Originally Posted by jasonkk47 View Post

      Yeah,i think this is the right way to do it. Im so gonna try out solo ads soon.
      I have a question though, how can i track the traffic and clicks from solo ads, so i can know my money is well spent or not?
      Great question, you can use a piece of software called AdTrackZGold.
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  • Profile picture of the author Mike Hill
    Originally Posted by Gavin Abeyratne View Post

    When it comes to list building, the question that gets asked the most is:

    How do we get people on our list??

    Most people see list building as being hard because they need to drive traffic, and I get that...

    but things get a lot easier if you think about it a bit differently, and in fact flip the focus to,

    How do I create an automated process that effectively sells a visitor on multiple products?

    Once you do that, traffic is easy.

    Let's demonstrate with two hypothetical marketer's experiences.

    Tom: You've got a squeeze page and you need to drive traffic. You're reluctant to spend money on driving traffic because... you have no idea how or when or how much money this "list building" stuff will make.

    You write a few articles because that's a free traffic method, but again, how do you justify spending time on something that won't make you money anytime soon? Writing articles all day long isn't exactly fun, and your bills are still coming in.

    You look into free traffic methods and stumble across SEO, it seems like a great idea but you need to build all these links which takes even more time and is incredibly boring. You do it for a while but it's so time consuming manually building links you eventually give up from the sheer frustration of it.

    You find out how to outsource it, but that costs money too and you still don't know how much or when your list building will pay off.

    It all seems too hard so you either struggle a lot or give up. Free traffic is a ton of work and not worth it, and paid traffic is way too risky and feels pretty much just like money down the drain.

    Back to the drawing board!

    Sally: You also have a squeeze page offering something for free. But after people opt-in, there is an affiliate offer on the thank you page. You even have your own product that you made or bought PLR rights too available for purchase also, just a little product, only $10 but hey it's something.

    When people opt-in they get sent a series of 7 emails of good content that also promote other quality affiliate offers. In total there is about $100 worth of commissions and sales for you to make.

    You're not 100% sure on whether your emails are good enough and you've been told repeatedly to test, but you can't test without traffic so you have to start somewhere...

    so you just get going.

    You start off with a $40 solo ad for 100 clicks. Yes, it's paid traffic and you aren't rich but you're eager to get some fast results and you figure:

    a) $40 isn't going to bankrupt you
    b) well, you should make at least SOME of it back right?

    Notice the difference in mindset due to the existing sales process.

    So you buy your clicks and hey the squeeze page converts at 33% so you get 33 subscribers for your $40.

    Obviously you can't buy your groceries with subscribers, but wow look at that...

    1 of those 33 people that joined your list bought the $10 PLR product you had behind the squeeze page!

    Woohoo, now you're only about $30.00 down for your 33 subscribers...

    Damn though, you've still lost money.

    But wait it's not over because 3 days later another sale gets made from one of the automated emails that got sent to your 33 subscribers and you make another $30 commission.

    Excellent you think, now you've made $40 worth of sales from $40 worth of traffic.

    You've effectively built a list for free, and you know that:

    a) if you add a few more emails in the sequence you're VERY likely to get into profitable territory
    b) if you test and tweak your squeeze page you may be able to get 40 subscribers in instead of just 30 further increase profits and
    c) if you add a $10 upsell to your $10 product you'll make even more money

    Etc. etc. etc. there are many ways to optimize and improve a sales funnel

    All of a sudden the Sally is VERY motivated to drive traffic, paid, free, whatever.

    She’s willing to write or outsource the article writing.
    
She’s happy to spend time in forums driving traffic like that.

    Heck, she’s even willing to give PPC advertising a shot!

    In her mind it's very simple:

    Traffic to that page = money

    And of course she’s building an asset.

    Tom on other hand was sending people into a shop with nothing to buy in it, and wondering why he wasn’t making any money.

    The moral of the story is that you HAVE TO automate the sales process as much as possible... and really, understand the whole list building process, not just the start of it.

    This is what my entire course List Building Freedom is based on...
    ,
    ,
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    • Profile picture of the author Gavin Abeyratne
      Originally Posted by Mike Hill View Post

      This is what my entire course List Building Freedom is based on....
      Hey Mike,

      Yep I think any good list building course should be based pretty much around that.

      I think it's important not to focus on the specific methods i.e. solo ads, but understand that the automated follow up process enables many different types of traffic sources to work.

      That's the key. You could substitute solo ads for PPC, blog traffic, even post cards leading back to an online landing page, but as long as those fundamentals are in place you are giving yourself the best possible shot of succeeding.
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  • Profile picture of the author Doppelbock
    Very well put. Brought it down very simply as well. Great work.
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  • Profile picture of the author Joey Starkey
    Great post. Traffic is the life blood of any online bussiness. But the best thing about
    List building is if you provide good information and quality products your traffic will
    payoff for years.
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  • Profile picture of the author dslfarms
    $40 worth of sales for $40 worth of traffic, Great, Broke even and get people on your List!!!
    Thats better than Nothing. (If you look at it like this you see that you at least get people on your list to market to, and that is great even if you lose a little dough>
    Dave L.
    Signature
    http://www.fireyourselfmarketing.com
    get the seo training you need from one of the masters!
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    • Profile picture of the author Gavin Abeyratne
      Originally Posted by Doppelbock View Post

      Very well put. Brought it down very simply as well. Great work.
      Thanks, I think simple is the way to go...

      Originally Posted by Joey Starkey View Post

      Great post. Traffic is the life blood of any online bussiness. But the best thing about
      List building is if you provide good information and quality products your traffic will
      payoff for years.
      Very true Joey, it amazes me how many customers still open and read my emails and buy things after years of being on my list.

      Originally Posted by dslfarms View Post

      $40 worth of sales for $40 worth of traffic, Great, Broke even and get people on your List!!!
      Thats better than Nothing. (If you look at it like this you see that you at least get people on your list to market to, and that is great even if you lose a little dough>
      Dave L.
      Exactly, and if you add more follow ups and tweak things a bit, you'll easily get into profitability!
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  • Profile picture of the author seriousjake
    I don't understand Tom completely. Why create a squeeze page to 'build a list' without any products to market at the end of the pipeline?

    Do people really try to build lists just for sake of making one?
    Signature

    Enjoy this promotion-free space while it lasts before I get wiser.

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  • Profile picture of the author dukegman
    This is some really helpful advice. Really appreciate that. But I was wondering if you could tell of any good sources for ad swaps? How much should I pay on average? like 40$ for 100 clicks?

    Looking forward to hear good from you.
    Signature

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    • Profile picture of the author Gavin Abeyratne
      Originally Posted by dukegman View Post

      This is some really helpful advice. Really appreciate that. But I was wondering if you could tell of any good sources for ad swaps? How much should I pay on average? like 40$ for 100 clicks?

      Looking forward to hear good from you.
      Yeah that's about right, use a transparent marketplace like safe-swaps.com or Reed Floren's solo ad directory. Solo ad traffic in the IM niche can be pretty poor quality though as a lot of the buyers are filtered out.

      I used solo ads as an arbitrary example, the point is to make sure you have a tight funnel!
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  • Profile picture of the author Pilotben
    This is a great post, and if a newbie online ask how to start being successful, this is it. This is the read to success in any niche.
    I still shy away from ppc, but I guess if you keep an eye on it and keep tweaking your offer, you should be okey, but I'm not going down that read yet.

    The main thing is your offer after the sign up should be related to each other, the closer the better. I see way to many oto not related to the free offer at all, people leaving a lot of money on the table.

    Great post, I wish I knew this 2 years ago, would have saved me so much money...

    Ben
    Signature

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  • Profile picture of the author Coby
    It's all about the funnel

    Once you have a profitable funnel and are building your list "for free" using paid traffic it's like the world becomes your oyster

    Simply scale up and keep on trucking - this has been my main business model since the beginning and it's too simple - just takes time and effort. Remember - list building is long term

    Cheers,
    Coby
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  • Profile picture of the author Adrianne_
    Thread Title: Your biggest list building problem isn't traffic.
    Well, I think a lack of quality traffic is a pretty big part of the problem.
    You even address traffic in Sally's scenario by purchasing a Solo Ad.
    Multiple components need to come together to make a profit online,
    such as offering a product that's in demand, good sale's page/site,
    follow up system, a few alternative offers in case your visitors don't
    want your upfront offer, and of course, traffic.
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    • Profile picture of the author Gavin Abeyratne
      Originally Posted by Adrianne_ View Post

      Thread Title: Your biggest list building problem isn't traffic.
      Well, I think a lack of quality traffic is a pretty big part of the problem.
      You even address traffic in Sally's scenario by purchasing a Solo Ad.
      Multiple components need to come together to make a profit online,
      such as offering a product that's in demand, good sale's page/site,
      follow up system, a few alternative offers in case your visitors don't
      want your upfront offer, and of course, traffic.
      Quality traffic is one part of the puzzle, but most traffic isn't being monetized properly with an effective sales funnel so even if it is "quality", you'd never know!
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  • Profile picture of the author eniggma
    I am going to print this out. Its that good. Thanks!
    Signature

    "Successful people do the things unsuccessful people won't do" - (Somebody successful) :)

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