How to monetize obscure/lower competition niches?

37 replies
Hi there everyone, I just wanted to ask what you guys think about the best way to go about monetizing potentially high traffic keywords with lower competition. I generally believe in building email lists and going about it that way. However, in this case I'm not quite sure what I would do with those subs on my list in this niche so am not so bothered about that here.

For example I have a website in a cartoon/anime niche and with little effort I am getting solid traffic and with a bit of white hat SEO I can get yet further very high traffic levels. Thus far people have been registering on the site and can contribute, share it to friends on social networks etc. and it's growing very nicely.

I was originally thinking of using adsense but am not so sure here for a few reasons. 1. The pay per click will be low here as the niche is not so competitive so advertisers won't pay much to get exposure meaning less for publishers. 2. I'm not a big fan generally of using adsense for a few reasons outside of this. I was also thinking of using Amazon but hate their slow payouts.

I'm interested in hearing people who have experience in similar niches and how they are/have gone about this and what has worked well for them and why.

Thanks
Joel
#competition #monetize #niches #obscure or lower
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    • Profile picture of the author marketinguk
      Originally Posted by Sushiman1111 View Post

      Just create some kind of product that is tailored to your niche and sell it to your customers. Just like any other niche. :-)
      Well i'm not sure how to go about this to be honest. From my initial research I can see that some peeople in this niche have interests in buying costumes and other goodies and maybe games as well but i'm not going to create these products of course.

      In short this is not a niche i'd feel comfortable with to create a product and sell it to customers so for me it's not like any other niche like weight loss, MMO etc. I'm also trying to see if i've overlooked something obvious in terms of monetization or people have done well in similar low competition or obscure areas and if so how have they monetized this traffic.

      Thanks
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Joel Ross View Post

    How to monetize obscure/lower competition niches?
    I select niches according to "what's for sale" in the first place, so this question has never arisen for me in quite those terms.

    Originally Posted by Joel Ross View Post

    I just wanted to ask what you guys think about the best way to go about monetizing potentially high traffic keywords
    I'd never look at it this way, simply because in all my experience, SEO traffic is qualitatively the worst kind of traffic to monetize. Visitors from search engines stay less time on all my sites, view fewer pages, opt in less often and buy anything far less often than is true of any other type of traffic I've ever tried. Call me a skepchick, but the concept of "high traffic keywords" has somewhat limited appeal to me. And I'd instinctively expect, in the case of high traffic keywords with low competition, that there might be good and valid reasons for the lack of competition.

    Originally Posted by Joel Ross View Post

    I was originally thinking of using adsense
    I wouldn't find it an attractive proposition, myself, because I can't really see the attraction of earning only pennies by giving people ways to leave my site rather than staying there.

    Originally Posted by Joel Ross View Post

    I was also thinking of using Amazon but hate their slow payouts.
    Why does that bother you? They're not about to go into liquidation and disappear. If you can monetize the niche through Amazon, that's a whole different matter and something I'd certainly be interested in.

    Originally Posted by Joel Ross View Post

    I'm interested in hearing people who have experience in similar niches and how they are/have gone about this and what has worked well for them and why.
    Well, I do have experience in niches with plenty of traffic and not much competition, as it happens, but I haven't selected them on that basis, but on the basis of their "monetizability" in the first place. It does sound, from what you say above, that Amazon might perhaps be your best option? It's generally a good option, too. I don't know how much experience you have with Amazon, Joel ... but you can certainly get some very high Amazon conversion-rates (and for multiple products) through list-building.

    Sorry not to be any more helpful.
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    • Profile picture of the author marketinguk
      Originally Posted by Alexa Smith View Post

      I select niches according to "what's for sale" in the first place, so this question has never arisen for me in quite those terms.



      I'd never look at it this way, simply because in all my experience, SEO traffic is qualitatively the worst kind of traffic to monetize. Visitors from search engines stay less time on all my sites, view fewer pages, opt in less often and buy anything far less often than is true of any other type of traffic I've ever tried. Call me a skepchick, but the concept of "high traffic keywords" has somewhat limited appeal to me. And I'd instinctively expect, in the case of high traffic keywords with low competition, that there might be good and valid reasons for the lack of competition.



      I wouldn't find it an attractive proposition, myself, because I can't really see the attraction of earning only pennies by giving people ways to leave my site rather than staying there.



      Why does that bother you? They're not about to go into liquidation and disappear. If you can monetize the niche through Amazon, that's a whole different matter and something I'd certainly be interested in.



      Well, I do have experience in niches with plenty of traffic and not much competition, as it happens, but I haven't selected them on that basis, but on the basis of their "monetizability" in the first place. It does sound, from what you say above, that Amazon might perhaps be your best option? It's generally a good option, too. I don't know how much experience you have with Amazon, Joel ... but you can certainly get some very high Amazon conversion-rates (and for multiple products) through list-building.

      Sorry not to be any more helpful.
      Well I don't want to go into how I normally go about niche selection that's something else entirely and of course not the way I would go about it myself either. It just so happens that this site is really taking off and is also ranking for potentially high volume traffic terms aside from the present traffic the site's getting from other areas like social networking sites etc.

      I don't agree with your point of high traffic and low competition meaning there's no money to be made here believe me if monetized right there's lots to be made. For example Amazon sell constumes in this niche that retail from $75-300 and seem to sell really well. Then there's games etc. as well that seem to be doing well. I do however agree on adsense I don't like monetizing any sites I have with them for the reason you say above.

      Maybe i'm answering my own question here and Amazon is a solid place to start even though I don't like how long they take to send checks etc. I was also thinking of JVing with people in this niche and show them traffic my site's getting per day and look to split profits on sales but we'll see. I guess I should look to list build here as well like I always look to do and try and promote like the 2 examples I have given above on how to monetize this.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Joel Ross View Post

        I don't agree with your point of high traffic and low competition meaning there's no money to be made here
        Fair enough. Let's hope you're right, and of course you may be. To a notorious skepchick like me, the combination of high traffic and low competition raises at least the possibility of monetization-problems.

        Originally Posted by Joel Ross View Post

        Maybe i'm answering my own question here and Amazon is a solid place to start
        I suspect this is right?

        Originally Posted by Joel Ross View Post

        even though I don't like how long they take to send checks etc.
        I'm curious: why does that bother you? (Have you looked into getting your payments through Payoneer instead of by cheque?)

        Good luck!
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        • Profile picture of the author marketinguk
          Originally Posted by Alexa Smith View Post

          Fair enough. Let's hope you're right, and of course you may be. To a notorious skepchick like me, the combination of high traffic and low competition raises at least the possibility of monetization-problems.



          I suspect this is right?



          I'm curious: why does that bother you? (Have you looked into getting your payments through Payoneer instead of by cheque?)

          Good luck!
          Maybe it's due to being a clickbank affiliate and getting the money weekly by wire has made me not want to wait for a month plus to receive my commissions. I also don't like the short cookie duration they have but have made decent money with Amazon in the past so know I can also pick up people buying other things in that short window.

          Can you please tell me more about getting paid by Payoneer and how that works, or a link from amazon to it perhaps as that would be a big help, I hadn't heard of this before to be honest I thought check was the only option for some reason.
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by Joel Ross View Post

            Can you please tell me more about getting paid by Payoneer and how that works
            "David Payoneer" is here regularly, and answers specific questions about it (without ever being spammy or promotional - he's a model of "good forum marketing"!). Now that his name has been mentioned in this thread, my guess is that he'll appear and offer to help you. And you want his advice/information rather than mine, for sure!

            http://www.warriorforum.com/ad-netwo...ml#post6109464
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            • Profile picture of the author marketinguk
              Originally Posted by Alexa Smith View Post

              "David Payoneer" is here regularly, and answers specific questions about it (without ever being spammy or promotional - he's a model of "good forum marketing"!). Now that his name has been mentioned in this thread, my guess is that he'll appear and offer to help you. And you want his advice/information rather than mine, for sure!

              http://www.warriorforum.com/ad-netwo...ml#post6109464
              One second isn't this just for US citizens and not for people in the UK?
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              • Profile picture of the author Alexa Smith
                Banned
                Originally Posted by Joel Ross View Post

                One second isn't this just for US citizens and not for people in the UK?
                Nooooooo ...
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    • Profile picture of the author wAvision
      Originally Posted by Alexa Smith View Post


      Well, I do have experience in niches with plenty of traffic and not much competition, as it happens, but I haven't selected them on that basis, but on the basis of their "monetizability" in the first place. It does sound, from what you say above, that Amazon might perhaps be your best option? It's generally a good option, too. I don't know how much experience you have with Amazon, Joel ... but you can certainly get some very high Amazon conversion-rates (and for multiple products) through list-building.

      Sorry not to be any more helpful.
      It is my understanding that it is against the rules of Amazon to promote via an auto-responder???

      If I am wrong, please correct me.
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      • Profile picture of the author jgant
        Originally Posted by wAvision View Post

        It is my understanding that it is against the rules of Amazon to promote via an auto-responder???

        If I am wrong, please correct me.
        That's my understanding as well.

        I believe most people send subscribers to a web page promoting Amazon. This is what I do, although I don't promote a ton of Amazon stuff ... yet.
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        How I hit $10,000+ per month very fast w/ 1 niche blog - Click Here to learn more (no opt-in).
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      • Profile picture of the author myob
        Originally Posted by wAvision View Post

        It is my understanding that it is against the rules of Amazon to promote via an auto-responder???

        If I am wrong, please correct me.
        It is against Amazon's TOS to have direct affiliate links in email promotions. But selling products via auto-responder is actually one of the preferred methods for many of the most successful Amazon affilates. A common technique is to send prospects to an intermediary preselling landing page.
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  • Profile picture of the author thebitbotdotcom
    I am going to go against the grain just a bit here...

    You mentioned not wanting to try Adsense.

    I would, at least for a couple of months.

    The reason being is because you might be getting a ton of click-happy kids visiting your site.

    I once had a video game demo site where people could download recently released pc game demos...back when companies released them.

    Most of my visitors were young gamers and they would overheat my Adsense account.

    Of course, this really isn't a niche anymore, but Anime could work in the same way.

    The reason I say this is because Anime is absolutely huge...and there may be unrecognized and untapped money where you would least expect it.

    Of course in the rare event you strike gold you would of course play it off and say "oh well, yeah, I tried, but it never worked out." LOL
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    • Profile picture of the author marketinguk
      Originally Posted by thebitbotdotcom View Post

      I am going to go against the grain just a bit here...

      You mentioned not wanting to try Adsense.

      I would, at least for a couple of months.

      The reason being is because you might be getting a ton of click-happy kids visiting your site.

      I once had a video game demo site where people could download recently released pc game demos...back when companies released them.

      Most of my visitors were young gamers and they would overheat my Adsense account.

      Of course, this really isn't a niche anymore, but Anime could work in the same way.

      The reason I say this is because Anime is absolutely huge...and there may be unrecognized and untapped money where you would least expect it.

      Of course in the rare event you strike gold you would of course play it off and say "oh well, yeah, I tried, but it never worked out." LOL
      Interesting view here. One of the reasons I don't really like adsense is because I'm getting paid a small amount per click and in this niche potentially a very small amount per click due to low competition and advertisers paying less. I also will likely not see many of those people ever again on my site so it's a model I'm not a huge fan of.

      I see from my research that the demographics are mainly teens to age 30 so that would fit in nicely with your niche above at least in some respects.

      Could you maybe explain a bit more in terms of what you're saying by unexpected and untapped money where you would least expect it and how this panned out in your niche, earnings wise etc? You're exactly the kind of poster I wanted here as you clearly have the experience in similar kind of niches and have an understanding for this niche as well.
      Thanks
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  • Profile picture of the author Sunny M
    May be you can ask your subscribers to take a survey and try to find out what they want and make a product out of it.
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  • Profile picture of the author techbul
    You should try adsense for at least a few months. You never now what you're going to get.
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    • Profile picture of the author marketinguk
      Originally Posted by techbul View Post

      You should try adsense for at least a few months. You never now what you're going to get.
      Well I can see that for similar terms in my niche the cpc is low and there's no surprise there to me. I guess it is difficult to be sure though so it's something to think about possibly although like i've said above I'm not a massive fan of adsense.
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      • Profile picture of the author butters
        How about looking into CPA over adsense? All depends on the niche really, a lot of money can be made from CPA if you can drive the traffic to their offers. Just do your research correctly, you don't want to nuke your listings.
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        • Profile picture of the author marketinguk
          Originally Posted by butters View Post

          How about looking into CPA over adsense? All depends on the niche really, a lot of money can be made from CPA if you can drive the traffic to their offers. Just do your research correctly, you don't want to nuke your listings.
          Well it's something I could look into for sure. At this stage i'm not sure how it would work with CPA for this niche but I can for sure research it.
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  • Profile picture of the author butters
    It's not CPA but I just type anime affiliate into google and this come up...

    Affiliate Program | Anime, Manga and More @ Right Stuf

    It has 24k+ anime products Surely you could use something in there

    or something like

    http://madaboutmanga.com/affiliates.php
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  • Profile picture of the author butters
    Just remember anime is a HUGE market I know about 7 of my friends who like to draw anime pictures and post them all over facebook. Same goes for cartoons, sure it depends on exactly what your phrases are but I am sure if you just sit their an imagine a little bit your come up with some creative solutions. It could be from anime drawing lessons, to story boards, videos, music, posters, outfits and so on.
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  • Profile picture of the author marco005
    Hi,

    To resume that I have understood this right;

    Low competition niche's are best to monetize with affiliate products right?
    Not with adsense, then when there are only few competitiors who paod money for adwords you will get lousy pennies as adsense publisher.

    But this a low competition niche means that you can not monetize this with affiliate products from cb , cj and so on????

    marco005
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  • "To resume that I have understood this right;

    Low competition niche's are best to monetize with affiliate products right?"

    No, you are not. There is no general answer for all niches. Just use your head. It´s like playing cards. You have to decide yourself what cards to put on the table.
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    • Profile picture of the author marketinguk
      Originally Posted by marco005 View Post

      Hi,

      To resume that I have understood this right;

      Low competition niche's are best to monetize with affiliate products right?
      Not with adsense, then when there are only few competitiors who paod money for adwords you will get lousy pennies as adsense publisher.

      But this a low competition niche means that you can not monetize this with affiliate products from cb , cj and so on????

      marco005
      I overall agree with you that adsense is unlikely to be the best way to monetize this site in such a niche for a number of reasons that I have expressed above. As for other affiliate products I guess cj won't have much and cb don't have anything really in this niche as I checked that.

      There's some very good ideas above though for me to get thinking about.

      Originally Posted by affiliated survivor View Post

      "To resume that I have understood this right;

      Low competition niche's are best to monetize with affiliate products right?"

      No, you are not. There is no general answer for all niches. Just use your head. It´s like playing cards. You have to decide yourself what cards to put on the table.
      There's a lot of truth to this but i'll have a good think about what people have said above so far. If there's any more ideas from others then great otherwise thanks everyone for your ideas here I was pretty stuck to be honest on this.

      Joel
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  • Profile picture of the author marco005
    Hi,

    Please not this; an real business is not like playing cards only , no serious businessman playing cards to build a real business.

    I look for an good indicator who tells me which keywords are on demand,are buyer keywords thats it.

    Are keywords with low adwords competition who is talking about in communities and forums are these good buyer keywords? Example ; how build gain muscle fast (example) low adwords competition, but many people talking about this problem in forums. So when I have a product to solve this problem, so I can monetize it as affiliate- right??

    best wishes
    marco005
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  • "Are keywords with low adwords competition who is talking about in communities and forums are these good buyer keywords? Example ; how build gain muscle fast (example) low adwords competition, but many people talking about this problem in forums. So when I have a product to solve this problem, so I can monetize it as affiliate- right??"

    How can keywords with a low AdWords competition be good buyer keywords? Low AdWords competition means there is no market for (m)any products.

    What I mean with " You have to decide yourself what cards to put on the table." is that you have to judge yourself what is the best solution for a given keyword. Are there good affiliate products that are somehow related to your keyword? Do you think these products will convert? What do these people have in mind when googling those keywords? And so on.

    If there are no good products, use Adsense. If you think people may buy a certain product, try it. If it does not convert you can still switch to AdSense later on.

    "Example ; how build gain muscle fast (example) low adwords competition,"

    Are you sure this keyword has low AdWords competition? I think one can sell some products with this keyword.
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  • Profile picture of the author marco005
    Hi

    First: Merry Christmas to all marketers here.

    @affiliate survivor; My theory:

    look at this key; best way to gain muscle
    it has exact 1600 local search volume and low adwords competition

    Look at this with seoquake with this key in quote "best way to gain muscle fast"
    I think there is no hard to beat that competition to get a good ranking and no adword advertiser there.

    Yes it is not direct a buyer keyword, but when I have 5 affiliate products(new products) to gain muscle fast and build a micro website with 5 pages homepage with good 800 words long about this key and inner page textlinks on homepage to the other 5 pages (linkjuice from homepage, than 1 product each page with 800 words long ) with this key to rank; 5 best products to gain muscle fast, or gain muscle fast with this 5 new products or so.....



    Or build a huge squidoo lens about this key and promote these affiliate products on squidoo?


    I think there must be a market there, people who ask and talk about something like this, are interested to buy related products to gain muscle fast.

    So it must convert to make a few sales every month , when the content is better-the conversions will be better (higher).I think with this key the content must be more on the informacional written style than an product review, good written product reviews will only convert on buyer keywords like this; xy500 protein muscle gainer or so...

    So this is my theory about low adwords competition niche keys.

    What do you think about-I'm right there or complet wrong?

    And not forget the important part; I need a good writer who gives human choice in his content, so that this content convert to sales.

    Find a good writer here who writes such content that convert is the other part here.

    best wishes
    merry christmas

    marco005
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  • Think of it like this: AdWords advertisers who want to sell products about muscle building start a campaign with all keywords in the muscle gaining niche. After a while, when all keywords had a certain number of clicks, they know which keywords made them sales/are profitable and which are not. Then they get rid of the non-profitable keywords. So keywords, with little AdWords competition, are probably not the best converting keywords.

    Yes, people searching for this terms are interested in gaining more muscles. But they can also just looking for free information. If you write an informative article, you are giving away free information about building muscles. And there is lot of free information about building muscles on the internet.

    It may also be better to promote only 1 product. If you offer more than 1 product people get confused, don´t know which product to buy and keep on searching for additional information on other websites.

    The best way to sell something on keywords like this is probably with email-marketing. They show some interest in the subject and if you can write convincing emails about your product you may sell something. But these people probably also subscribed to other newsletters from your competitors and your emails must be at least even convincing as theirs. If they buy something, they probably only buy from 1 newsletter.

    Yes finding a good writer may not be easy and may also cost you a lot. And you will also need somebody to write your emails. It´s much easier to make a profit if you can write the content yourself. Cheap articles are in most cases only good for building backlinks on free blog platforms or article directories.

    In conclusion: Keywords with low AdWords competiton are usually not very profitable keywords. Even if you make more money by promoting affiliate products rather than Adsense, these keywords still will not make you much money.
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  • Profile picture of the author marco005
    Hi,

    @affiliate survivor; thanks for your tip,now I understand you better.

    So I don't will build a list, will make conversions with my websites who promoting affiliate prodicts.
    Yes it is better stay away from such keywords like in my example.

    So I must look for buyer keywords who has competition (adwords) but are not to hatd to beat to get a good ranking.

    So I will concentrate on new affiliate products (in the new section of affiliate programs) but this is little bit playing joker too, with this keys you will rank easy,but you don't know which are profitable, this method words for amazon affiliates who promote the newest amazon products.

    What method without build list yiu can recommend me and which warrior writer can write good articles that sells for an resonable price?

    best wishes
    marco005
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  • I never buy articles and don´t know any good writers.

    What method I can recommend? That´s a difficult question. It depends on your skills. Making money with Adsense usially requires the least skills. If you are a total newbie Adsense may be the best option to begin with.

    There is no method that can guarantee a 100% succes. You always have to take some risks.

    Good buyers keywords are easier to convert, but have a fierce competition and you need to know how to get these sites to the top of Google. Easier keywords make less money and you need a lot of pages for a substantial income. And even ranking for keywords like that is not always a walk in the park.

    The best method for long term success is probably selecting a large, evergreen, niche with many keywords and affiliate products and start building something up in this niche. Don´t expect much money fast. Quick methods usually do not work. Or at least not for long.
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  • Profile picture of the author marco005
    Hi,

    @affiliate survivor; Above my example,informacional written articles does not convert, or not so convert like written product reviews with a keyword phrase like;

    buy (about, my review)... xy suplex protein muscle gainer (example) a such goow written product review converts better than a more informational written article like; best 5 protein muscle gainer

    ??

    best wishes
    marco005
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  • Profile picture of the author Sushiman1111
    I like your idea about JVing with some of the costume/game creators and sending them traffic. Seems like that would (easily) be the most bang for your buck, at least on a per-customer basis.
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  • @Marco005

    It´s not only about the kind of articles you write, but also about the kind of keywords people are searching for. Someone who is searching for "xy suplex protein muscle gainer review" is showing a real interest in that product and only wants some more information before buying. He is close to buying that product and your article only has to put him over the edge.

    On the other hand, someone who is searching for an informational search term like "how long does it take to build muscle" isn´t searching for a specific product and has no intention to buy anything. When he sees an advertisement for an ebook or supplement on your website, something he probably never heard of before, chances of him buying that product are small. That´s why you need to get his email and convince him about the advantages of your offer. To make him buy something he didn´t intend to buy.
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  • Profile picture of the author WordpressManiac
    You could just go with Infolinks, that's easy. Maybe you could sell adspace directly to companies or even competitor websites.
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  • Profile picture of the author marco005
    Hi,

    @affiliate survivor; thanks again,now I understand you better. I will search for niche buyer keywords,who are micro keywords in an evergreen subniche,they are easier to rank and people search for them.

    With users who want search for information first, they are not in buyer modus so perhaps I must build a list to have success with them,but when they in buyer modus it will be easier to have success as affiliate.

    marco005
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  • Profile picture of the author Paul Marcoux
    Rank #1 on goog.
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