21 replies
Hey guys, I'm new here, but have been lurking for a while

Any beginner tips for selling E-books online? I'm currently in the process of developing one, and would love to hear any beginner tip when it comes to marketing and selling such a digital product.

Thanks,
Lou
#ebooks #selling
  • Profile picture of the author Warrior X
    Don't overlook Amazon Kindle, that market is on fire.

    Jeremy
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  • Profile picture of the author paul nicholls
    Kindle is ok but not something you should heavily focus on because you don't own anything and you are in the same position as you would be if you relied on adsense (not a wise move)

    You're best off creating a squeeze page and either give away your ebook to build your list

    Or...

    Create a separate free offer and sell your ebook as your "low ticket" product and also promote it within your follow up emails

    Then market your squeeze page in as many different areas online as you can to build your list

    You can even also create a blog within your niche, this is also a great way to build your list faster and also a great platform to brand yourself and connect with your audience and subscribers :-)
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    • Profile picture of the author Raineer
      Originally Posted by paul nicholls View Post

      You can even also create a blog within your niche, this is also a great way to build your list faster and also a great platform to brand yourself and connect with your audience and subscribers :-)
      This is an excellent idea - if you can, make a blog related to your ebook's niche and give away free quality information at intervals. It will make people more motivated to buy your ebook because they will know it has much more quality information that they can't get on your blog for free. For more info, check this article out:

      18 Self-Publishing Tips That Have Helped Me Sell Over 25,000 Books
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    • Profile picture of the author travlinguy
      Originally Posted by paul nicholls View Post

      Kindle is ok but not something you should heavily focus on because you don't own anything and you are in the same position as you would be if you relied on adsense (not a wise move)
      No offense, but this is just flat out wrong.

      Authors keep all the rights to their books and may withdraw titles from Amazon Kindle at any time.
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  • Profile picture of the author thedanbrown
    Create a squeeze page in order to get a free video or something of value... you can create a video of you delivering some content on your topic, then after they opt in you have another video of you saying thanks and that they'll get their gift by email.

    Then offer them your paid ebook because some people might be ready to buy right away.

    If not, you can market to them in the future by email.
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  • Profile picture of the author Evocess
    I would agree with the posts above that first thing you need to do is to create a squeeze page and for them to input their personal information you need to give them something valuable. After you get their emails continue to give them value and when you get their trust you can then promote your products to them.

    Hope it helps.
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  • Profile picture of the author CandyxLand
    Do you have an idea of what you want to write an e-book about? If so, you need to research where your audience hangs out online and promote your book there. For example, it's a waste of time to promote a Forex e-book on Pinterest since the majority of users there have no idea what Forex is.

    Although there's a downside to Amazon's Kindle, it does have the strength that there's a built-in audience and people will search for books directly on their site. It's to Amazon's advantage to show your products to their users.
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  • Profile picture of the author Big Al
    Just hijacking the thread

    But I'm guessing price could be a consideration too. Having not scoured the Kindle Marketplace I guess you're more likely to get away with selling a $39 eBook (or course or whatever you want to call it) via your own sales page etc than -- say -- a $39 Kindle Book.
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  • Profile picture of the author John Romaine
    So much terrible advice.

    Just get it done, and sell the damn thing.
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  • Profile picture of the author Rod Cortez
    Originally Posted by LounorteTJ View Post

    Hey guys, I'm new here, but have been lurking for a while

    Any beginner tips for selling E-books online? I'm currently in the process of developing one, and would love to hear any beginner tip when it comes to marketing and selling such a digital product.

    Thanks,
    Lou
    I've been selling e-books in a wide variety of markets for over a decade so I'll give you some tips that most people don't disclose in a public forum. I take a principled-based marketing approach to the way I do things, so many of the things that I did 10 years ago still work today. And if a distribution channel changes, I simply adapt.

    1. First you want to find a market with proven buyers. A desperate buyer would be one good example of this; proven repeat buyers are another.

    2. Survey your market to find out exactly what they want. Sometimes that doesn't always equate to what they really need. Ask your potential market what they want so you don't go into the niche blindly.

    I've seen so many people dive into a niche thinking they know what their market wants. They crank out an ebook titled "How To Pick up Chicks" in the dating advice market, but then they send traffic to their webpage or blog and their conversions are horrific.

    Sometimes it's the traffic, but oftentimes they didn't get inside the MIND of their target audience.

    3. Use paid traffic to run some conversion tests. A lot of people tell me that "I don't want to spend money if I'm not guaranteed to make any money" or "I don't have the money to invest in conversion testing".

    Look, most people can save up money for a time if they shift their spending priorities, so 95% of the time it isn't about not having the money, it's about learning how to save that money.

    Send traffic to your webpage, blog, or whatever and see how many sales does it take to make a sale. My very first webpage that I ever built made one sale like every 800 visitors. It was costing me money, but I kept at it. After a month by tweaking the design of the webpage and the sales copy I got it down to making 1 sale for every 450 visitors. I finally hit my breakeven point.

    But I kept at it. And after 2 months I was making 1 sale for every 150 visitors by continuing to eliminate keywords that weren't making money and continuing to tweak my sales copy. Most people aren't willing to put themselves through this which is why a lot of people fail or are allured by the latest SEO trick or tactic.

    4. Right when you hit your break even point (or maybe a little before that) it's time to plan a comprehensive product / service strategy. You make sure you are collecting people's contact information (most common is an e-mail) so that you can send them a mix of content and offers.

    You can create your own ebook and then market 10, 20, 50, or even 200 of other people's products and/or you can continue writing or hire someone else to create MORE products for you.

    This is when the money really starts to pour in. You also keep on sending them content (do it for at least a year).

    5. Expand. Once you've tweaked your marketing funnel where you know it converts (at least on the backend), it's time to expand your distribution channels. Let's say you bought some traffic at Advertising.com. Well, now it's time to expand.

    You pick up a copy of Jonathan Mizel's "Half Cent Clicks" (as an example) to learn more about buying cheap traffic that isn't as targeted, but maybe, just maybe you can buy enough of it to convert and still make a profit. The point here is that you should continue learning about buying paid traffic (or SEO if that's your interest, the point here is to continue learning).

    Write a short ebook and put it on Kindle AFTER you've learned how to market on Kindle (join Bryan Kumar's Kindle Club, it's a no-brainer if you want to get on Kindle). Then put it up on Nook. Then put it up on Createspace, etc. Create an audio version of it an put it up on audio book market places.

    Create short, but relevant content-rich podcasts and upload them onto iTunes.

    You are only limited by your imagination. I haven't touched on mobile advertising, using social media, or expanding to media buys or Pay Per Click Advertising. Or outside the box thinking by going to RadioPublicity.com and having Alex show you how to get tons of visitors by doing some leg work.

    Of course you'll want to set up an affiliate program so that people can market your ebook(s) for you. Some people go on Clickbank because of their 100k affiliate base, others choose to set up their own using software. That's a whole ebook of it's own, but it's important to allow people to be able to market your products.

    Most products have a newsworthy angle to them and that's where press releases can really help get you more exposure. So studying how to get free publicity is another way to get eyeballs.

    RoD
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  • Profile picture of the author charlesanthony
    There are several online marketplaces for selling your ebook. But what matters is the quality of your ebook.
    Just assume, "if the same ebook was written/compiled by someone else" why should you buy that? Same applies to you too.
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  • Profile picture of the author dangold44
    Hi Guys:
    If you need graphic designs for any thing, including e-book designs. There is a great website that I tried and is great! They are now running a special for only $10 which is really cheap! Check it out!
    http://www.bestcustomgraphics.info/$10Sale/friends
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  • Profile picture of the author clever7
    1. First you want to find a market with proven buyers. A desperate buyer would be one good example of this; proven repeat buyers are another.

    2. Survey your market to find out exactly what they want. Sometimes that doesn't always equate to what they really need. Ask your potential market what they want so you don't go into the niche blindly.



    You should pay attention to this advice.






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  • Profile picture of the author jbsmith
    We've produced dozens of ebooks, the top sellers were found by...

    1. Starting a dialog with the market first, two of these have been from offline seminars and consulting, many others have come from my blogs and articles with social networking now becoming a gold mine of dialog with customers. The idea here is to build a relationship with your market (even just 50-100 loyal readers each day interacting with content you post tells you a great deal about the HOT topics and language to use in your ebook title)

    2. Create a killer sales page - too many ebook authors have a decent product but put up a crappy sales page. The sales page must be clean, have a terrific headline and intro paragraph, do a good job of describing the benefits the reader will get from your ebook (these should be OUTCOMES not just that they will get information) and get some testimonials early on

    3. Set up an affiliate program (either use Clickbank or set your own up using a shopping cart or script) - affiliates can ramp up your early traffic, leads and sales giving you momentum early on

    4. Focus in your ebook on helping your readers achieve a desired outcome...think of it as training more than information, this will help you get more sales, get a higher price for your information, get more champions for your product, makes it easier to market and allows you to follow up in the future with more add-on sales.


    Jeff
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  • Profile picture of the author Randall Magwood
    Congrats on your first post. There are alot of free guides on this forum and on other sites that can show you how to create your first ebook. If you really want help, PM me (send me an email), and i'll email you a great ebook product creation course.
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  • Profile picture of the author ParkerArrow
    This thread already covers a lot of ground. Let me add that it's helpful to network with potential book readers. When you get comments on your book's Amazon page, for example, people will be more willing to trust your product. In other words, you've got to establish some kind of social proof in places where book buyers congregate.

    Also, have you considered going to Yahoo Answers and addressing questions related to your book topic, using your book as a resource?
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  • Profile picture of the author kindsvater
    Include an offer at the end. I do this in my ebooks, usually several deals at the back of the book. It can start a chain reaction where person buys one ebook, sees an offer and buys a 2nd, likes the offer in that one too and buys a third. In each ebook I include different offers.

    If someone likes your book it is a great way to double or triple your profits from one buyer.

    .
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    • Profile picture of the author pogospring
      I always embed affiliate links in my ebooks. It takes away the sting of piracy as it'll continue earning for you even if it's handed out freely.
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  • Profile picture of the author GetMoreTraffic
    Right now, Kindle is definitely the way to go. Tons of money to be made in that market if you know what you are doing.
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