Is $40 To Release A Free WSO A Good Investment For Building A List?

82 replies
Has anyone had good results? If so how many times did you "bump it"?
#$40 #building #free #good #investment #list #release #wso
  • Profile picture of the author WillR
    A free WSO will build you a list of mostly people who are seeking free information. Is that the type of list you want to build?

    I rarely ever optin to free offers anymore because if someone is giving it away for free I feel that information is not valuable and not worth my time.

    As for whether or not it is worth it, it depends what you do with that list. The amount of optins you get will also vary greatly depending on the actual freebie you are offering so someone else's results aren't really a guarantee of anything.

    You can most definitely build a list giving away a free WSO or selling a cheap WSO, personally I would prefer he second so you at least get rid of some of the time wasters.As for how often you bump, with any WSO you should continue bumping it until it is making you no more money or no more leads.
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    • Profile picture of the author Julius Minor
      Originally Posted by WillR View Post

      A free WSO will build you a list of mostly people who are seeking free information. Is that the type of list you want to build?

      I rarely ever optin to free offers anymore because if someone is giving it away for free I feel that information is not valuable and not worth my time.

      As for whether or not it is worth it, it depends what you do with that list. The amount of optins you get will also vary greatly depending on the actual freebie you are offering so someone else's results aren't really a guarantee of anything.

      You can most definitely build a list giving away a free WSO or selling a cheap WSO, personally I would prefer he second so you at least get rid of some of the time wasters.As for how often you bump, with any WSO you should continue bumping it until it is making you no more money or no more leads.
      Wow good point.. I guess that's what makes the term "buyers list" important.. thanks
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    • Profile picture of the author Ettienne
      Originally Posted by WillR View Post

      A free WSO will build you a list of mostly people who are seeking free information. Is that the type of list you want to build?

      I rarely ever optin to free offers anymore because if someone is giving it away for free I feel that information is not valuable and not worth my time.
      Neither do I. If it's free, I see it as having little value (even thought that's not always true). You don't want freebie seekers on your list, unless you're happy with numbers instead of dollars.
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    • Profile picture of the author zaccks
      Originally Posted by WillR View Post

      A free WSO will build you a list of mostly people who are seeking free information. Is that the type of list you want to build?

      I rarely ever optin to free offers anymore because if someone is giving it away for free I feel that information is not valuable and not worth my time.

      As for whether or not it is worth it, it depends what you do with that list. The amount of optins you get will also vary greatly depending on the actual freebie you are offering so someone else's results aren't really a guarantee of anything.

      You can most definitely build a list giving away a free WSO or selling a cheap WSO, personally I would prefer he second so you at least get rid of some of the time wasters.As for how often you bump, with any WSO you should continue bumping it until it is making you no more money or no more leads.
      I absolutely agree with your valuable post. i was thinking of launching free wso's in the next 2 weeks. and I thought it would be a very responsive list to wso's i am promoting through warriorplus. Your post really opened my eyes.

      i'll have to think 10 more times again before launching free wso, or i should at least launch one to see how things are going. Thanks
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  • Profile picture of the author FirstSocialApps
    I think if you go with a paid, low cost WSO that has a 100% affiliate payout you will get 2 benefits. First off you will get a list of verified buyers. Second off you will attract some affiliates that will get you better results. Personally I see a free WSO getting a couple dozen opt in (perhaps 50) all from people unlikely to buy later.
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    • Profile picture of the author Julius Minor
      Originally Posted by FirstSocialApps View Post

      I think if you go with a paid, low cost WSO that has a 100% affiliate payout you will get 2 benefits. First off you will get a list of verified buyers. Second off you will attract some affiliates that will get you better results. Personally I see a free WSO getting a couple dozen opt in (perhaps 50) all from people unlikely to buy later.
      I like the idea.. does that violate paypal in any way? Maybe I misunderstood something I read a while back that paypal had a problem with %100 comissions.
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      • Profile picture of the author sovereignn
        Originally Posted by Julius Minor View Post

        I like the idea.. does that violate paypal in any way? Maybe I misunderstood something I read a while back that paypal had a problem with %100 comissions.
        Nope.

        Set a low price point like $5-$7 and just set it to 100% commission

        You'll also get more opt ins this way.

        Free WSOs don't convert as well as a lot of people think they do. The traffic just isn't really there
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        • Profile picture of the author Julius Minor
          Originally Posted by sovereignn View Post

          Nope.

          Set a low price point like $5-$7 and just set it to 100% commission

          You'll also get more opt ins this way.

          Free WSOs don't convert as well as a lot of people think they do. The traffic just isn't really there
          Oh ok.. I was not sure.. Thanks
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          • Profile picture of the author thefsboking
            I am near finished with a product I had written for a free giveaway but began feeling I would be cheating myself. After some research I found more posts online stating what WillR and the others are saying about giveaways. it is better to build a small list of buyers than a big list of freebie seekers.

            Guys what is the most affordable and effective means to offer a product to affiliates for 100% commission? DigiResults??
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            • Profile picture of the author Julius Minor
              Originally Posted by thefsboking View Post

              I am near finished with a product I had written for a free giveaway but began feeling I would be cheating myself. After some research I found more posts online stating what WillR and the others are saying about giveaways. it is better to build a small list of buyers than a big list of freebie seekers.

              Guys what is the most affordable and effective means to offer a product to affiliates for 100% commission? DigiResults??
              I have a product on digiresults but it's outside the IM niche so it's doing good on there..
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            • Profile picture of the author williamrs
              Originally Posted by thefsboking View Post

              I am near finished with a product I had written for a free giveaway but began feeling I would be cheating myself. After some research I found more posts online stating what WillR and the others are saying about giveaways. it is better to build a small list of buyers than a big list of freebie seekers.

              Guys what is the most affordable and effective means to offer a product to affiliates for 100% commission? DigiResults??
              DigiResults, JVZoo, Warrior Plus, etc... Take a look on the main solutions for selling WSOs and see which one is the best for you.
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        • Profile picture of the author thefsboking
          Originally Posted by sovereignn View Post

          Nope.

          Set a low price point like $5-$7 and just set it to 100% commission

          You'll also get more opt ins this way.

          Free WSOs don't convert as well as a lot of people think they do. The traffic just isn't really there
          What is a recommended platform to find affiliates to offer the 100% commission?
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    • Profile picture of the author williamrs
      Originally Posted by FirstSocialApps View Post

      I think if you go with a paid, low cost WSO that has a 100% affiliate payout you will get 2 benefits. First off you will get a list of verified buyers. Second off you will attract some affiliates that will get you better results. Personally I see a free WSO getting a couple dozen opt in (perhaps 50) all from people unlikely to buy later.
      I have tried to use free WSOs in the past, but I agree with the post above. Based on my experience, a cheap WSO that delivers good information and offers 100% commissions will generate a better list.


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      • Profile picture of the author geraldspins
        Originally Posted by williamrs View Post

        I have tried to use free WSOs in the past, but I agree with the post above. Based on my experience, a cheap WSO that delivers good information and offers 100% commissions will generate a better list.


        W
        I don't have much experience on the selling side of WSOs but as a buyer, I'd rather buy cheap WSOs than bother looking at free ones. I think it's a psychological thing $5-$7's a good price as mentioned earlier!
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        • Profile picture of the author Julius Minor
          Originally Posted by geraldspins View Post

          I don't have much experience on the selling side of WSOs but as a buyer, I'd rather buy cheap WSOs than bother looking at free ones. I think it's a psychological thing $5-$7's a good price as mentioned earlier!
          I have products in the "marriage" niche.. but this will be my first WSO (when I'm done with it).. I was going to offer it free to build a list but due to all of these great suggestions I will sell low with high commissions... Thank you all
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          • Profile picture of the author tumbi
            Originally Posted by Julius Minor View Post

            I have products in the "marriage" niche.. but this will be my first WSO (when I'm done with it).. I was going to offer it free to build a list but due to all of these great suggestions I will sell low with high commissions... Thank you all
            Hi Julius,

            I have been buying wsos for last 1 and a half year, i have never opted in for free wsos,

            I think you are on the right path of selling it on high commissions as you will get a buyer's list plus biggest advantage of all, would be that you will be building relationships with your affiliates, it would be easier to do jv or recruit affiliates for your next product.

            Let us know when your wso is ready i would love to do an honest review.

            Thanks
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            • Profile picture of the author Julius Minor
              Originally Posted by tumbi View Post

              Hi Julius,

              I have been buying wsos for last 1 and a half year, i have never opted in for free wsos,

              I think you are on the right path of selling it on high commissions as you will get a buyer's list plus biggest advantage of all, would be that you will be building relationships with your affiliates, it would be easier to do jv or recruit affiliates for your next product.

              Let us know when your wso is ready i would love to do an honest review.

              Thanks
              I'm not done with it yet.. I'll friend you so I can send you a copy when I'm done.. Thanks
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    • Profile picture of the author mrswagset
      Originally Posted by FirstSocialApps View Post

      I think if you go with a paid, low cost WSO that has a 100% affiliate payout you will get 2 benefits. First off you will get a list of verified buyers. Second off you will attract some affiliates that will get you better results. Personally I see a free WSO getting a couple dozen opt in (perhaps 50) all from people unlikely to buy later.
      SLICK! Lol I LOVE IT!
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    • Profile picture of the author Kathy Bell
      Originally Posted by FirstSocialApps View Post

      I think if you go with a paid, low cost WSO that has a 100% affiliate payout you will get 2 benefits. First off you will get a list of verified buyers. Second off you will attract some affiliates that will get you better results. Personally I see a free WSO getting a couple dozen opt in (perhaps 50) all from people unlikely to buy later.
      I agree with this post. You definitely want to build a buyer's list if at all possible. And the more affiliates you can attract, the better you'll do now, and later down the road should you create another WSO.
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      • Profile picture of the author ochaim
        I like Yukon's idea of a big picture by offering a free WSO.

        The big picture being this isn't going to be your only WSO, I presume.

        All the responses so far have assumed the OP is going to only have this one list built from this one free WSO or free WSO's only, forever.

        Unless you've already developed relationships with affiliates and have them on board, how would you expect to convince them to promote your WSO? I'm assuming they would need to see conversion, stats in warriorplus that show potential, some evidence it would be worth promoting to their lists.

        For a first time WSO creator, it makes more sense to build ANY list at the beginning (especially with a free WSO), then for the subsequent WSO's you already have your own list to promote to. On your paid WSO launch day, hopefully you get some conversions on the warriorplus stats and catch the attention of some affiliates, they see the conversions, 100% commissions, and you have affiliates jump on board.

        Again, I have no experience so far, but I have a few WSO's developed and I'm fleshing out the plans for them and it's looking like how I outlined above.

        I'm totally open to being shot down, given a reality check on how well free wso's do, how well first time WSO's do, etc.. so fire away!

        Either way, good luck to you, Julius. And thank you for starting this thread!

        Owen.
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        • Profile picture of the author Brains Gone Wild
          Originally Posted by ochaim View Post

          I like Yukon's idea of a big picture by offering a free WSO.

          The big picture being this isn't going to be your only WSO, I presume.

          All the responses so far have assumed the OP is going to only have this one list built from this one free WSO or free WSO's only, forever.

          Unless you've already developed relationships with affiliates and have them on board, how would you expect to convince them to promote your WSO? I'm assuming they would need to see conversion, stats in warriorplus that show potential, some evidence it would be worth promoting to their lists.

          For a first time WSO creator, it makes more sense to build ANY list at the beginning (especially with a free WSO), then for the subsequent WSO's you already have your own list to promote to. On your paid WSO launch day, hopefully you get some conversions on the warriorplus stats and catch the attention of some affiliates, they see the conversions, 100% commissions, and you have affiliates jump on board.

          Again, I have no experience so far, but I have a few WSO's developed and I'm fleshing out the plans for them and it's looking like how I outlined above.

          I'm totally open to being shot down, given a reality check on how well free wso's do, how well first time WSO's do, etc.. so fire away!

          Either way, good luck to you, Julius. And thank you for starting this thread!

          Owen.
          Well, gathering JV partners and affiliates is an entirely separate part of the process & could easily consume a thread of its own, as there are a million and 1 opinions on ways to do this. However, with a paid WSO (whether it be $1, $5, etc) with a 100% FE payout to affiliates, you'll have a handful of JV's/affiliates find you, even if you put forth zero effort into recruiting them in prelaunch. My first WSO was a freebie to test the list building potential and get my Warrior feet wet. As I mentioned, it was my first (and last) free WSO, as the results were far from impressive. With a paid WSO following this model, you'll make no FE $ -but- you'll make some JV contacts, you can make a couple bucks with OTO's -and- build a great list..... a buyer list, not a "gimme" list. Just my two cents and experience with free WSO's.
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          • Profile picture of the author Julius Minor
            Originally Posted by Brains Gone Wild View Post

            Well, gathering JV partners and affiliates is an entirely separate part of the process & could easily consume a thread of its own, as there are a million and 1 opinions on ways to do this. However, with a paid WSO (whether it be $1, $5, etc) with a 100% FE payout to affiliates, you'll have a handful of JV's/affiliates find you, even if you put forth zero effort into recruiting them in prelaunch. My first WSO was a freebie to test the list building potential and get my Warrior feet wet. As I mentioned, it was my first (and last) free WSO, as the results were far from impressive. With a paid WSO following this model, you'll make no FE $ -but- you'll make some JV contacts, you can make a couple bucks with OTO's -and- build a great list..... a buyer list, not a "gimme" list. Just my two cents and experience with free WSO's.
            I guess that makes sense.. if it's %100 payout they will find you.. good point!
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            • Profile picture of the author Brains Gone Wild
              Originally Posted by Julius Minor View Post

              I guess that makes sense.. if it's %100 payout they will find you.. good point!
              Julius, with a decent product and high payout, you should get at least 10-20 JV's via Warrior Plus. Of course, you'll have even greater success by recruiting JV's prior to launch. Either way, best of luck!
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              • Profile picture of the author Julius Minor
                Originally Posted by Brains Gone Wild View Post

                Julius, with a decent product and high payout, you should get at least 10-20 JV's via Warrior Plus. Of course, you'll have even greater success by recruiting JV's prior to launch. Either way, best of luck!
                Thanks.. I'm in the process of finishing up the videos now.. I also purchased a WSO graphics pack which is pretty nice..
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        • Profile picture of the author Julius Minor
          Originally Posted by ochaim View Post

          I like Yukon's idea of a big picture by offering a free WSO.

          The big picture being this isn't going to be your only WSO, I presume.

          All the responses so far have assumed the OP is going to only have this one list built from this one free WSO or free WSO's only, forever.

          Unless you've already developed relationships with affiliates and have them on board, how would you expect to convince them to promote your WSO? I'm assuming they would need to see conversion, stats in warriorplus that show potential, some evidence it would be worth promoting to their lists.

          For a first time WSO creator, it makes more sense to build ANY list at the beginning (especially with a free WSO), then for the subsequent WSO's you already have your own list to promote to. On your paid WSO launch day, hopefully you get some conversions on the warriorplus stats and catch the attention of some affiliates, they see the conversions, 100% commissions, and you have affiliates jump on board.

          Again, I have no experience so far, but I have a few WSO's developed and I'm fleshing out the plans for them and it's looking like how I outlined above.

          I'm totally open to being shot down, given a reality check on how well free wso's do, how well first time WSO's do, etc.. so fire away!

          Either way, good luck to you, Julius. And thank you for starting this thread!

          Owen.
          Thanks.. If you have a few WSO's developed why not sell them for $1? at least you will get "real" email addresses..
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          • Profile picture of the author ochaim
            Originally Posted by Julius Minor View Post

            Thanks.. If you have a few WSO's developed why not sell them for $1? at least you will get "real" email addresses..
            Yah, I'm seeing that being a better strategy now.

            According to Brains Gone Wild, some affiliates may still find your offer even if it is your first WSO. My whole strategy was to build momentum with subsequent WSO's starting with a list built from a free WSO.

            But it seems like it may work even without the free WSO. The more important aspect being, keep on producing good WSO's.

            I may just go with $5 to make it worthwhile for affiliates from the get go and just see what happens.
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            • Profile picture of the author Julius Minor
              Originally Posted by ochaim View Post

              Yah, I'm seeing that being a better strategy now.

              According to Brains Gone Wild, some affiliates may still find your offer even if it is your first WSO. My whole strategy was to build momentum with subsequent WSO's starting with a list built from a free WSO.

              But it seems like it may work even without the free WSO. The more important aspect being, keep on producing good WSO's.

              I may just go with $5 to make it worthwhile for affiliates from the get go and just see what happens.
              I agree with you on that one.. with a $5 price point and %100 commissions for affiliates, I think they will do well..
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          • Profile picture of the author yukon
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            Originally Posted by Julius Minor View Post

            Thanks.. If you have a few WSO's developed why not sell them for $1? at least you will get "real" email addresses..

            Target non-IM traffic & fake emails aren't as big of a problem.

            I'm in the hobby/small-business niche & most emails on my list are active.
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            • Profile picture of the author Julius Minor
              Originally Posted by yukon View Post

              Target non-IM traffic & fake emails aren't as big of a problem.

              I'm in the hobby/small-business niche & most emails on my list are active.
              Oh yea.. that's a whole different ball-game :rolleyes:
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  • Profile picture of the author Gengis
    I've never done a free one and probably wouldn't based on what people have told me.. If they opt in to your list free alot of times it's a waste of time cuz these are "Free Digital Product Seekers" and these guys usually don't pay.

    Good luck on your first wso whenever you do create one..
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  • Profile picture of the author TomYevsikov
    Hey julius, how are you mate?

    Based on my experience, doing a free WSO is good.

    It's much better than solo ads for me.

    I don't care what others say, they are targeted.

    They are great and they are extremely responsive.

    Yeah, you get a couple of "fake" emails but that's just the way it is.
    Here's an example -

    I was messing around with my offer trying to find more ways to
    generate traffic.

    While browsing on the warrior forum I came accross a very "hot" thread
    about why someone should post a paid wso instead of a free one.

    I clicked it and I was shocked.

    the guy was pitching about $1 or $5 for a wso and make a small list of buyers
    that you can sell over and over again..

    one of the commenters there has tried to explain that it's not about the buyers, it's about the relationship.

    that you should have a list of both but giving up on a list of "freebie seekers" is
    too much of a loss.

    Logically, more people will opt-in to your free offer instead of sending you money.

    so, you will get a bigger list and if you will provide value and tell them stories...
    you will make money and turn them into your beloved buyers.

    These are people, don't give up on them, help them and make money.

    To OUR Success,
    Tom Yevsikov
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    • Profile picture of the author Julius Minor
      Originally Posted by TomYevsikov View Post

      Hey julius, how are you mate?

      Based on my experience, doing a free WSO is good.

      It's much better than solo ads for me.

      I don't care what others say, they are targeted.

      They are great and they are extremely responsive.

      Yeah, you get a couple of "fake" emails but that's just the way it is.
      Here's an example -

      I was messing around with my offer trying to find more ways to
      generate traffic.

      While browsing on the warrior forum I came accross a very "hot" thread
      about why someone should post a paid wso instead of a free one.

      I clicked it and I was shocked.

      the guy was pitching about $1 or $5 for a wso and make a small list of buyers
      that you can sell over and over again..

      one of the commenters there has tried to explain that it's not about the buyers, it's about the relationship.

      that you should have a list of both but giving up on a list of "freebie seekers" is
      too much of a loss.

      Logically, more people will opt-in to your free offer instead of sending you money.

      so, you will get a bigger list and if you will provide value and tell them stories...
      you will make money and turn them into your beloved buyers.

      These are people, don't give up on them, help them and make money.

      To OUR Success,
      Tom Yevsikov
      Hey Tom.. how have you been? Have not seen you on M.trigger FB page in a while.. It's funny how I ended up on your list from a Free WSO.. I think it was "emergency cash system" or something like that... Did your list from your free wso's become profitable at some point?
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  • Profile picture of the author JDIZM
    I think sovereignn was spot on with his price point. It's about the cost of a cup of coffee for most people and you help weed out the time wasters from the buyers.
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    • Profile picture of the author Greg guitar
      Originally Posted by JDIZM View Post

      I think sovereignn was spot on with his price point. It's about the cost of a cup of coffee for most people and you help weed out the time wasters from the buyers.
      Man, I thought Seattle had expensive coffee, but maybe the reason we're seen as the coffee mecca has something to do with the fact that you can buy 3-4 cups here for the price of 1 everywhere else, judging by the number of $5 WSOs I see advertised as being "the price of a cup of coffee".

      Interesting...maybe I'll move.
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  • Profile picture of the author Captain Kent
    heh you will get a lot of freebie but if you have value you can still attract some good customers
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  • Profile picture of the author Julius Minor
    Thanks guys... It sounds like it boils down to getting a smaller but immediate profitable "buyers list" v.s Getting a bigger freebie list that you have to provide some free value to and convert them into buyers...
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    • Profile picture of the author M Thompson
      Forget free wso's (and Ad Swaps,) You can still build a free list it's just that doing it via a WSO won't get you a very high quality list.

      Set up a landing page and then drive traffic to it from elsewhere.

      Make sure you have a good quality AR sequence and don't try to sell anything until you have built a relationship with the subscribers
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      • Profile picture of the author Julius Minor
        Originally Posted by M Thompson View Post

        Forget free wso's (and Ad Swaps,) You can still build a free list it's just that doing it via a WSO won't get you a very high quality list.

        Set up a landing page and then drive traffic to it from elsewhere.

        Make sure you have a good quality AR sequence and don't try to sell anything until you have built a relationship with the subscribers
        I've never tried ad swaps before but I here a lot about them..
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        • Profile picture of the author Daniel Evans
          To sound like a poet:

          I suggest you invest and test.

          A free WSO is easily switched to a paid one.

          You'd bump it continuously for as long as you are pulling in a return which allows you to profit and reinvest.
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          • Profile picture of the author Julius Minor
            Originally Posted by Daniel Evans View Post

            To sound like a poet:

            I suggest you invest and test.

            A free WSO is easily switched to a paid one.

            You'd bump it continuously for as long as you are pulling in a return which allows you to profit and reinvest.
            have you had good results doing this?
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            • Profile picture of the author Daniel Evans
              Originally Posted by Julius Minor View Post

              have you had good results doing this?
              Yes, but you'd need to test for yourself and take the $40 as suggested since your own experience will be defined upon the attractiveness of your own product, subsequent products and how you go about promoting them all.

              The best thing you can do to arrange an adswap with someone who is offering a product in the very same niche as yourself and build a relationship with that person - not just those people on your list.
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              • Profile picture of the author Julius Minor
                Originally Posted by Daniel Evans View Post

                Yes, but you'd need to test for yourself and take the $40 as suggested since your own experience will be defined upon the attractiveness of your own product, subsequent products and how you go about promoting them all.

                The best thing you can do to arrange an adswap with someone who is offering a product in the very same niche as yourself and build a relationship with that person - not just those people on your list.
                I just have to finish the wso and then go from there.. I wouldn't dare approach anyone with the list I have now...lol but thanks..
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  • Profile picture of the author khaiez
    nice topic right here.
    I think, a year ago,it is one of the best way to get a nice interested folks in that list.
    now,it is not so effective anymore.

    Nowadays, people tend to get immune with such freebies.
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  • Profile picture of the author TomYevsikov
    The list became profitable once I started to build a relationship with them, took me long enough to understand this but t yes, it has.

    Free wsos are just another traffic source, its up to you to monetize that traffic.
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  • Profile picture of the author TomYevsikov
    Yes I havent been there in a while.

    I actually joined alexs coaching and been focusing on running my business much more.

    Gotta tell you though, once I started focusing on my business instead of sitting on facebook all day things have been working out just fine for me
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    • Profile picture of the author Julius Minor
      Originally Posted by TomYevsikov View Post

      Yes I havent been there in a while.

      I actually joined alexs coaching and been focusing on running my business much more.

      Gotta tell you though, once I started focusing on my business instead of sitting on facebook all day things have been working out just fine for me
      WOW man that's good! I'm getting there..
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  • Profile picture of the author aizaku
    great thread! it seems that the majority here says free wsos are something of a waste of time. Im currently giving away a free wso (6 day video course and digi report) My method, I used to create profitable websites in other niches.

    I have yet to sell anything to them but now im a bit worried. i cant wait to see the results.
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    • Profile picture of the author Julius Minor
      Originally Posted by aizaku View Post

      great thread! it seems that the majority here says free wsos are something of a waste of time. Im currently giving away a free wso (6 day video course and digi report) My method, I used to create profitable websites in other niches.

      I have yet to sell anything to them but now im a bit worried. i cant wait to see the results.
      Are you getting optins?
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  • Profile picture of the author Stuart Walker
    Don't write off free WSOs altogether you can easily get over 100 subscribers per post / bump if your freebie is good which is decent for $40. Whether you can build a relationship with them and turn them into buyers is up to you. You'll not know until you test it.
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  • Profile picture of the author seobro
    I would prefer to sell the WSO for a dollar so that you weed out the freebie hunters and you will still get a lot of people to sign up. Also, be careful as to what you give your users. They will use this WSO to judge you. For example, it would greatly hurt you if your WSO is poor. Try to over deliver and then do an upsell on the dollar WSO to one costing $9.95 as this is an easy win. Most people that are happy with your WSO will probably want the second part so you should have excellent conversion. I see a bright future for you.
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    • Profile picture of the author Julius Minor
      Originally Posted by seobro View Post

      I would prefer to sell the WSO for a dollar so that you weed out the freebie hunters and you will still get a lot of people to sign up. Also, be careful as to what you give your users. They will use this WSO to judge you. For example, it would greatly hurt you if your WSO is poor. Try to over deliver and then do an upsell on the dollar WSO to one costing $9.95 as this is an easy win. Most people that are happy with your WSO will probably want the second part so you should have excellent conversion. I see a bright future for you.
      Great point.. I was not thinking about an upsell price.. Even "not" so cheap WSO's has those huge upsells in the back-end.. thanks
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  • Profile picture of the author Edwin Torres
    I've run 2 FREE WSOs and both times I ran them I got a minimum of at least 120 subscribers.
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    • Profile picture of the author Julius Minor
      Originally Posted by Edwin Torres View Post

      I've run 2 FREE WSOs and both times I ran them I got a minimum of at least 120 subscribers.
      Hey Mr. "Income Jacker".. great software! I need to add you as a contact for some ideas that I have.. Anyways.. did you convert some of them in to buyers? The reason I ask is from most of the comments, $80 would seem a lot for 240 "freebie" seekers.. Thanks for your input..

      Edit: I just noticed you said "minimum" my bad..
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      • Profile picture of the author Edwin Torres
        Originally Posted by Julius Minor View Post

        Hey Mr. "Income Jacker".. great software! I need to add you as a contact for some ideas that I have.. Anyways.. did you convert some of them in to buyers? The reason I ask is from most of the comments, $80 would seem a lot for 240 "freebie" seekers.. Thanks for your input..

        Edit: I just noticed you said "minimum" my bad..
        LOL Mr. Income Jacker. I like the sound of that

        Anyways....you can convert almost ANYONE into a buyer. It all depends on the relationship you have with your list, etc.

        And yeah I converted some of them to buyers
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        • Profile picture of the author Julius Minor
          Originally Posted by Edwin Torres View Post

          LOL Mr. Income Jacker. I like the sound of that

          Anyways....you can convert almost ANYONE into a buyer. It all depends on the relationship you have with your list, etc.

          And yeah I converted some of them to buyers
          lol.. good job man!!
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  • Profile picture of the author Tyler S
    Free Wsos will build your list, but the quality won't necessarily be there.
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  • Profile picture of the author Hani D
    Create a cheap WSO $1 - $5 and offer 100% and create one upsell and one downsell so you will build a buyer list and you can make some money on the back end (upsell - downsell).

    Thanks.
    Profit Wizard.
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    • Profile picture of the author Julius Minor
      Originally Posted by Profit Wizard View Post

      Create a cheap WSO $1 - $5 and offer 100% and create one upsell and one downsell so you will build a buyer list and you can make some money on the back end (upsell - downsell).

      Thanks.
      Profit Wizard.
      The majority of comments recommend this approach, it makes the most sense to me.. value for the buyer, %100 for affiliates, I'll get mine from the back-end and/or from the "buyers" list.. everybody wins Thanks Everyone!!
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  • Profile picture of the author KevinDahlberg
    So we have a few saying it works... Based on how you market to your list (which me makes sense) while other say it doesn't.

    Are there others who have had success with a free WSO?
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  • Profile picture of the author Shining JS
    I don't think that it is a good idea,since you don't know the purchase power of the people in your list.To minimize that situation you have to test and test again.I also recommend you building a Buyer lists
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    • Profile picture of the author Julius Minor
      Originally Posted by Shining JS View Post

      I don't think that it is a good idea,since you don't know the purchase power of the people in your list.To minimize that situation you have to test and test again.I also recommend you building a Buyer lists
      Thanks.. Either way it's going to cost $40+.. so might as well make it "worth it"
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      • Profile picture of the author Shining JS
        Originally Posted by Julius Minor View Post

        Thanks.. Either way it's going to cost $40+.. so might as well make it "worth it"
        ha ha,yes.You can utilize it and make it as valuable as you can.
        Just treat the subscribers as the VIP and I think they will like you and buy from your affiliate link or your own products.I hope you'll have a great success on building lists.

        btw,Merry Christmas
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        • Profile picture of the author Julius Minor
          Originally Posted by Shining JS View Post

          ha ha,yes.You can utilize it and make it as valuable as you can.
          Just treat the subscribers as the VIP and I think they will like you and buy from your affiliate link or your own products.I hope you'll have a great success on building lists.

          btw,Merry Christmas
          Thanks!... And Happy Holidays To You
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  • Profile picture of the author yukon
    Banned
    I always laugh when I see people suggesting that free content isn't worthwhile, funny stuff.

    When you giveaway something useful, those people will usually share with their friends, niche forums, etc..., even If the original freebie seeker doesn't buy they are generating potential buyers each time they share your free product.

    Look at the big picture.
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    • Profile picture of the author Julius Minor
      Originally Posted by yukon View Post

      I always laugh when I see people suggesting that free content isn't worthwhile, funny stuff.

      When you giveaway something useful, those people will usually share with their friends, niche forums, etc..., even If the original freebie seeker doesn't buy they are generating potential buyers each time they share your free product.

      Look at the big picture.
      So if your going to pay $40+ "either way"... you would give it away free?
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      • Profile picture of the author yukon
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        Originally Posted by Julius Minor View Post

        So if your going to pay $40+ "either way"... you would give it away free?

        Why not have two versions in the same WSO, then you cover all your bases.

        Make the paid version have a little more info. than the free version. All you would have to do is take your existing product & remove part of the content, then use that as the free version. Add links/info. inside the free version that shows you have a premium version of the same product (ex: Thanks for downloading the preview of x-product, we also have a premium version here).

        Win-Win.
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        • Profile picture of the author mrswagset
          Originally Posted by yukon View Post

          Why not have two versions in the same WSO, then you cover all your bases.

          Make the paid version have a little more info. than the free version. All you would have to do is take your existing product & remove part of the content, then use that as the free version. Add links/info. inside the free version that shows you have a premium version of the same product (ex: Thanks for downloading the preview of x-product, we also have a premium version here).

          Win-Win.
          OMG GENIUS!!! lol Thats a very good idea!
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        • Profile picture of the author Julius Minor
          Originally Posted by yukon View Post

          Why not have two versions in the same WSO, then you cover all your bases.

          Make the paid version have a little more info. than the free version. All you would have to do is take your existing product & remove part of the content, then use that as the free version. Add links/info. inside the free version that shows you have a premium version of the same product (ex: Thanks for downloading the preview of x-product, we also have a premium version here).

          Win-Win.
          Thanks.. Great idea..
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    • Profile picture of the author TomYevsikov
      Originally Posted by yukon View Post

      I always laugh when I see people suggesting that free content isn't worthwhile, funny stuff.

      When you giveaway something useful, those people will usually share with their friends, niche forums, etc..., even If the original freebie seeker doesn't buy they are generating potential buyers each time they share your free product.

      Look at the big picture.
      Those "freebie seekers" are easier to generate and if you will do proper email marketing then you will get buyers.

      If you depend only on buyers as your list you are losing too much money, seriously.
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  • Profile picture of the author RyanLima
    Run a free WSO and make sure you have an upsell/ one time offer in place. Segment the buyers from the non buyers into a separate list. Make money sales, build a buyers list and build an affiliate army at the same time.
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  • Profile picture of the author DennisM
    Hi Julius,

    As stated, you want a list a BUYERS (customers). The idea is to run the WSO to break even and build a buyers list at the same time. You've been here on the forum for almost a couple of years now. The question is can you get 8 plus sales at a $7 price point? If so, you just added 8 plus BUYERS to your list for free as it covered your WSO posting fee. Sell more or you might even surprise yourself and pick up an affiliate partner and you could light it up!

    I'd rather have a list of buyers that paid a measly $1 dollar than a list of freebie seekers (at least here in the IM niche). At least they pulled out their wallet or took the time to log into their PayPal account for my product.

    Good luck!
    Dennis
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    • Profile picture of the author yukon
      Banned
      Originally Posted by DennisM View Post

      Hi Julius,

      As stated, you want a list a BUYERS (customers). The idea is to run the WSO to break even and build a buyers list at the same time.
      I agree you want buyers (that's the whole point of selling), but If you limit the product to only buyers eyes, your wasting an opportunity to let freebie seekers spread the free product all over the net, simply sell a premium version inside the free product.

      No joke, I have hundreds of free downloads on same niche hobby forums, each averages in the thousands of downloads, been doing this for 6 years & it works for generating more eyes/traffic on my sites.

      If 1 person downloads the free version of a product & uploads the product/pdf/zip, etc... to niche forums, I guarantee you'll have a lot more traffic than the 1 guy that downloaded your free product that advertises a paid product. Now scale that up to 100 - 1,000 Warrior forum members spreading the free product all over the net. People have a fascination with sharing downloads with friends/family/peers If they think the product is useful.

      There's money in freebie seekers, let the freebie seekers keep spreading your product 24/7/365 all over the net, you'll end up with more buyers than simply focusing on only a paid product.

      Where else can you get free advertising all over the net on same niche sites, generated for free with no extra work from the seller? $40 is nothing to get the ball rolling. Let traffic do some of the selling for you with targeted traffic/forums/sites/email/social/etc...
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  • Profile picture of the author srolly85
    For some people who have been at this a long time they understand that a "buyers list" is someone who has a higher potential to "buy" something because they already have...there's a huge assumption that these people don't also accept freebies...a lot of guys on here are highlighting the fact that whether you have a buyer or someone who wants a freebie it comes down to the relationship that you have with your list.

    I will tell you in my experience I enjoy the aspect of giving away a lot of value to my customers(i do it frequently on my site), internet marketers alike...if they see the value in what I am giving them and it's a genuine product it helps establish trust and build a relationship, if you come across as a used car salesmen, then expect used car salesmen results.
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  • Profile picture of the author Julius Minor
    Thanks everyone.. It's good to hear from both sides of the fence.
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  • Profile picture of the author Brains Gone Wild
    Here is a snapshot of my first (and last) free WSO...

    It was a "Cash in on Kindle" video course that I've sold for on Udemy for a year or so. On the high end, I've charged $97 for it. I decided to post it as a free WSO months ago. I got 143 subscribers. I've had 24 unsubscribe from my list (most unsubscribed before they ever rec'd a single email from me) and I've only sent a handful of emails out since, as I never abuse my subscriber lists. Many of the emails were bogus, the list has a fairly high bounce rate AND I even received a spam complaint from one subscriber when I sent a follow-up email with a freebie bonus. BTW, I've never made a dime on this particular free WSO list. Our company has a fairly large buyer/subscriber list and we've managed to achieve great success with it. My experience with our first free WSO list was pretty underwhelming. As mentioned, charge anything ($1, $2, $5..whatever) and offer 100% comm via W+ or JVZoo but I wouldn't do a freebie WSO - it's not worth it. Best of luck!
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    • Profile picture of the author Julius Minor
      Originally Posted by Brains Gone Wild View Post

      Here is a snapshot of my first (and last) free WSO...

      It was a "Cash in on Kindle" video course that I've sold for on Udemy for a year or so. On the high end, I've charged $97 for it. I decided to post it as a free WSO months ago. I got 143 subscribers. I've had 24 unsubscribe from my list (most unsubscribed before they ever rec'd a single email from me) and I've only sent a handful of emails out since, as I never abuse my subscriber lists. Many of the emails were bogus, the list has a fairly high bounce rate AND I even received a spam complaint from one subscriber when I sent a follow-up email with a freebie bonus. BTW, I've never made a dime on this particular free WSO list. Our company has a fairly large buyer/subscriber list and we've managed to achieve great success with it. My experience with our first free WSO list was pretty underwhelming. As mentioned, charge anything ($1, $2, $5..whatever) and offer 100% comm via W+ or JVZoo but I wouldn't do a freebie WSO - it's not worth it. Best of luck!
      Hey thanks for providing your stats.. I think someone else commented how they had about the same amount of optins from a free WSO.. I didn't think about the fake email's. I guess if they spend at least a dollar on it they would have to use their real paypal email. Good point..
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  • Profile picture of the author justinshaw
    I can't say I've ever published a WSO, but I've done similar free/very low cost paid things. The very low cost paid list has always come out as being of much higher quality than the free list.

    It doesn't matter if you're getting 100 optins for a free product and 20 for a $1 product. If in the long run your list of 20 is bringing you $1 per optin per month and the freebie ones are bringing you $0.10, you're making twice the amount of money from the $1 list. Not to mention it'll be worth more if you go to sell it in the long run.

    I'm definitely on the side of "charge a small amount and get a list of buyers", especially in the IM niche. I had basically the same experience as Brains Gone Wild, with fake emails, optouts before receiving emails, and having emails marked as spam.
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  • Profile picture of the author Bill Hugall
    The cost could be $100 and it would still be worth it. It is all about what you do with the leads after and how long your funnel and follow-up are. No harm in providing an OTO$$$$.

    How many products do you have planned for your list over the next year or are you just going to be an affiliate. Freebies seekers are fine as well they are at a point that they have wasted a ton and feel as though they have been ripped off. Give them good free stuff and info in your follow-up and watch the freebie seekers become buyers. Simple stuff you should be fine.
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    • Profile picture of the author Julius Minor
      Originally Posted by bilkat19 View Post

      The cost could be $100 and it would still be worth it. It is all about what you do with the leads after and how long your funnel and follow-up are. No harm in providing an OTO$$$$.

      How many products do you have planned for your list over the next year or are you just going to be an affiliate. Freebies seekers are fine as well they are at a point that they have wasted a ton and feel as though they have been ripped off. Give them good free stuff and info in your follow-up and watch the freebie seekers become buyers. Simple stuff you should be fine.
      I think the point that some people are making is that it is hard to market to "fake" email addresses..
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  • Profile picture of the author Brains Gone Wild
    I should have required a double optin for subscribers to get the goods. However, I think the bigger point here is that a buyer is far more valuable than a freebie seeker, regardless of what or when you market. At the end of the day, a buyer list is just that....a buyer list and, of course, far more likely to spend money on offers in the future.
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