Size Doesn't Matter...It's how you use it!

Huge? Big? Average? Small? In the never ending debate of whether size matters or not the answer will always depend on who exactly you ask....and then there will be those who pipe up that size does indeed not matter at all!

So is bigger really better? Or is it about using it correctly?

I have a small one (In comparison to most) and I would like to think that I know how to use it....

And I hope that by now you've realized that I am talking about my list....

In comparison to most marketers out there my list is small perhaps even tiny, partly because I deactivated a larger list a month or so back to start afresh, and partly because I have been terribly lazy with my list building...

But the point is that my tiny list is very responsive to the things I send out and as it gets larger I hope that it remains that way.

So for me it is about using your list in the right way (I know I am biased due to my shortcomings in the size department but...), it's about treating them as people. Listening to them, emailing them, responding to their emails. Its about getting to know them as people and not just another stat.

Blasting them with 30 offers a month just to keep the $$$ seems far too short term as a business model. I'm sure it has its place and some people are extremely profitable with it, but in the long term how many of those people stick about and actually succeed?

Perhaps if we all treated out subscribers as the "unique visitor" that our stats packages call them, we all might have more responsive lists. Perhaps I am entirely wrong and the spirit of the season is blinding me...

I know what I would rather do with my list, so what do you think?