Don't let your list turn to garbage - Here's an EFFECTIVE WAY to maintain engagement

17 replies
If you want to maintain the sales potency of your list, you have to keep your list members engaged. No-I am not talking about sending them periodic updates with nothing but CB links. That's a sure way to kill your list. Instead, I am talking about keeping them engaged-keeping them in the loop and letting them know that you are looking out for them. I run make money online lists so the people on my lists welcome ENCOURAGEMENT and MOTIVATIONAL STRATEGIES that enable them to keep taking action, keep learning, and keep achieving.

However, I don't always have the time to come up with inspirational materials like my stuff on WHY PEOPLE FAIL or DO PEOPLE GET TIRED OF FAILING. So one effective way to keep engagement levels up and HELP a fellow marketer is to look for inspirational stuff they post on their blogs and ASK FOR PERMISSION to reprint/syndicate to your mailing list. In return, you link to the source or to their list. One good turn deserves another. Win Win.

The content provider wins because he/she gets more list members from your list. You win because you keep engagement levels up with your list even if you don't have the time to write new content. Your list members win because they get solid motivational and inspirational materials that can encourage them to achieve greater success.

What other ways can you think of that will maintain ENGAGEMENT LEVELS?
#effective #engagement #garbage #list #maintain #turn
  • Profile picture of the author David Micheal
    Well, basic concept of friendship is never let your friend down. give what your subscriber want and help them to achieve their dreams.

    Always offer a help to them. Create opportunity for them to move forward.
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    • Profile picture of the author writeaway
      Originally Posted by David Micheal View Post

      Well, basic concept of friendship is never let your friend down. give what your subscriber want and help them to achieve their dreams.

      Always offer a help to them. Create opportunity for them to move forward.
      True but you need to keep them engaged in between resource blasts. Working with other marketers to send inspirational text to your list goes a long way.
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  • Profile picture of the author Matt Morgan
    Originally Posted by writeaway View Post


    What other ways can you think of that will maintain ENGAGEMENT LEVELS?
    Do some interactivity emails with them, such as:
    -Question and answer emails
    -Asking them what their problems are, and answering them
    -Surveys to them
    -unannounced bonus reports, which they don't expect
    -Providing a variety of content to them, videos, mp3 podcasts reports, blog posts.

    This should make them feel involved, and make sure you provide value in each email too !
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    • Profile picture of the author salmanijaz
      Originally Posted by Matt Morgan View Post

      Do some interactivity emails with them, such as:
      -Question and answer emails
      -Asking them what their problems are, and answering them
      -Surveys to them
      -unannounced bonus reports, which they don't expect
      -Providing a variety of content to them, videos, mp3 podcasts reports, blog posts.

      This should make them feel involved, and make sure you provide value in each email too !
      Thanks Matt for these great pointers ....
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  • Profile picture of the author JohnMcCabe
    One of the network news magazines used to have a segment called "Everybody Has a Story", where the reporter threw a dart at a map of the USA, then went to the town nearest the dart. Once in town, he would randomly pick a name from the phone book. If they agreed, that person was the subject of the segment.

    It would be simple to emulate this idea. Periodically, the list owners could select a subscriber and interview them for a story related to the list subject.

    I can tell you this - watching the TV segments, I often found myself getting involved in the person's story. I'm betting a list of people with a common interest would, too...
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    • Profile picture of the author writeaway
      Originally Posted by JohnMcCabe View Post

      One of the network news magazines used to have a segment called "Everybody Has a Story", where the reporter threw a dart at a map of the USA, then went to the town nearest the dart. Once in town, he would randomly pick a name from the phone book. If they agreed, that person was the subject of the segment.

      It would be simple to emulate this idea. Periodically, the list owners could select a subscriber and interview them for a story related to the list subject.

      I can tell you this - watching the TV segments, I often found myself getting involved in the person's story. I'm betting a list of people with a common interest would, too...
      John, you are awesome. GREAT IDEA! I like it. Basically, send them a template list of questions via email and they fill it out. Link to their program (or program they are pushing) to compensate them for their time. Brilliant.
      You are a goldmine of killer ideas! The list never grows cold because of fresh new content.
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      • Profile picture of the author Troy_Phillips
        Originally Posted by writeaway View Post

        John, you are awesome. GREAT IDEA! I like it. Basically, send them a template list of questions via email and they fill it out. Link to their program (or program they are pushing) to compensate them for their time. Brilliant.
        You are a goldmine of killer ideas! The list never grows cold because of fresh new content.
        It is hard to have a conversation with him and not take a little something new away with you.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by writeaway View Post

        John, you are awesome. GREAT IDEA! I like it. Basically, send them a template list of questions via email and they fill it out. Link to their program (or program they are pushing) to compensate them for their time. Brilliant.
        You are a goldmine of killer ideas! The list never grows cold because of fresh new content.
        Even better, have a real conversation with them. You can start with a couple of standard questions, open-ended so they can respond with more than a yes or no. The next round is based on their answers, not some standardized template.

        Think of it more like a forum thread between two people, or a face to face conducted over email.

        You could also use skype or some other chat medium, but email is the easiest.

        You'll end up with far more interesting content than you would mass-mailing the same template list of questions to every person. (Which, by the way, is more like a survey than an interview...)
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        • Profile picture of the author writeaway
          Originally Posted by JohnMcCabe View Post

          Even better, have a real conversation with them. You can start with a couple of standard questions, open-ended so they can respond with more than a yes or no. The next round is based on their answers, not some standardized template.

          Think of it more like a forum thread between two people, or a face to face conducted over email.

          You could also use skype or some other chat medium, but email is the easiest.

          You'll end up with far more interesting content than you would mass-mailing the same template list of questions to every person. (Which, by the way, is more like a survey than an interview...)
          Great idea. I wonder if this would also work via blog comments. Makes for great back and forth and adds activity to certain posts.
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  • Profile picture of the author Zeus66
    I like Matt's ideas on interaction with your list. Most IM list owners have one-way list "conversations." I'm guilty of that way too often. Easy to fall into that trap, where you're talking at people instead of with them.

    Get some of your list members engaged in a conversation and you'll stand above most other list owners. Takes more work, yes, but it lays that foundation for sales. It's just a smart business practice. Think of the local restaurant owner who goes out on the dining floor occasionally to shmooz with the patrons. That guy's business will still be there a decade from now, regardless of the competition.
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  • Profile picture of the author justinshaw
    The worst thing I find when I get emails is when the lists basically start promoting offer after offer after offer, and nothing in between.

    There really can't be enough said about making sure that you're offering your list quality material. If you're just throwing links at them, they're not going to sign up. If you make yourself look like an expert, constantly giving them information on the topic they're looking for, when you finally do send them that link they're going to go "Well hey, that Justin Shaw guy really knows what he's talking about, I think I'll check this out" and BOOM! Conversions through the roof.
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  • Profile picture of the author DonnyBoy
    I've been going through the Autoresponder Madness 3.0 course... it's a solid email marketing course that will keep your open/click-thru really high!

    I suggest anyone that is serious about email marketing to go through this course!
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  • Profile picture of the author John Romaine
    1. Avoid auto responders.
    2. Send real emails
    3. Use video.
    4. Treat people like human beings, not numbers.
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  • Profile picture of the author realnetworker
    Thanks for all the tips, I have a list that is growing nicely, but I have not really figured out a good way to get a lot of interaction with them.
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    • Profile picture of the author writeaway
      Originally Posted by realnetworker View Post

      Thanks for all the tips, I have a list that is growing nicely, but I have not really figured out a good way to get a lot of interaction with them.
      John's idea is really good because the list members themselves BECOME part of the content. They have skin in the game. I suspect this would give them an incentive to publicize the interview and, indirectly, become recruiters for your list.
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  • Profile picture of the author John Romaine
    Ive found one of the best ways is to do a "Questions and Answers" with your subscribers. ASK them to send in their questions - then address them personally in your response. You can do this in ANY market.

    I use video for this.

    Here's an example.

    How I Got Started in My Own Web Design Business - Was it Cold Calling or Meeting People in Person?

    Nothing makes a subscriber feel more valued than by addressing them personally - and once other subscribers see that you are the real deal - they'll be more motivated to send in their questions.

    PS - You may not get subscribers sending questions in right away, but with anything it takes time to build momentum. When I don't get questions, I refer to questions posted in related forums.
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  • Profile picture of the author mervp
    This idea is great because it appears so different from the static email messaging most list managers do. Getting a real interactive email, instead of "don't miss this guru's latest report on the algo changes of over a year ago" or some such stale info, makes much more of a positive impression on a lead.
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