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The ONLY Ad REALLY worth CONSIDERING

by Broyde
4 replies
Can you argue with the idea that when it comes to email advertising, the only kind of ad really worth cosidering are Solo Ads?
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  • Profile picture of the author Stuart Walker
    Solo Ads help build lists fast but they aren't necessarily the best or most profitable traffic. On many lists they are trained to be freebie seekers and opt into any list to get a free ebook only lose interest when they have it.
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  • Profile picture of the author E. Brian Rose
    Originally Posted by Broyde View Post

    Can you argue with the idea that when it comes to email advertising, the only kind of ad really worth cosidering are Solo Ads?
    Yes, I can argue with that. An email to a hot prospect that voluntarily opted into your list is of much greater value than a thousand emails to strangers who know nothing about you or your product.
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    Founder of JVZoo. All around good guy :)

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  • Profile picture of the author Troy_Phillips
    Wow Broyde .. that is a mouthful. In reality it shows a lack of marketing knowledge because there is never an "only" anything in marketing.

    Have you even tried media buys or 100% affiliate commission traffic? If you have .. well you haven't or you would not even consider your question. From former post I know you are following the advice of others. If this is the advice they are giving you .. run .. don't walk. Get away from them as they are feeding you what they want you to believe to be correct.

    There is an agenda there for sure.

    Solo ads can work but to say they are the only ad worth considering is ridiculous at best. They are working for some in the MMO niches but from what I am seeing on the board .. very few other niches are producing people willing to share their list.

    A lot of us in the MMO niches are guarding their list with their lives. I get several request a week to send my list to an affiliate offer. The offended requester does not believe me when I tell them I do not send my list to affiliate offers.

    If most of us with true responsive list won't even send to an affiliate offer .. how many selling solo ads really have the type of list member you are looking for?
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