I have a new client - it's a career assessment test (cost: $95) designed for attorneys and law students. So far, we've done some paid advertising on LinkedIn, Facebook, Google Adwords (Search & Display), and nothing's yielded the kind of results I'm happy with.
Ideas to Market Career Assessment Test for Lawyers
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I have a new client - it's a career assessment test (cost: $95) designed for attorneys and law students.
So far, we've done some paid advertising on LinkedIn, Facebook, Google Adwords (Search & Display), and nothing's yielded the kind of results I'm happy with.
I am pitching them on building a squeeze page and an aggressive content strategy of case studies and infographics. I think targeting forums and stepping up participating in LinkedIn Groups (linking to the new content) is going to be key.
Website is www.lawfit.com.
Any ideas appreciated.
Thanks!
So far, we've done some paid advertising on LinkedIn, Facebook, Google Adwords (Search & Display), and nothing's yielded the kind of results I'm happy with.
I am pitching them on building a squeeze page and an aggressive content strategy of case studies and infographics. I think targeting forums and stepping up participating in LinkedIn Groups (linking to the new content) is going to be key.
Website is www.lawfit.com.
Any ideas appreciated.
Thanks!
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