30-Day Trial Period or 60-Day Money-back Guarantee?

27 replies
Hi fellow warrior.

I recently saw Eben Pagan's method of offering a 30-day free trial on his products before the customer pays.

To me, this a great technique on building customer trust along with Clickbank's 60-day No-Questions-Asked Money-back guarantee.

In your own opinion, which is better and why?

Thank you very much.



Wishing you the VERY BEST life can offer,
Fonzy Montenegro
#30day #60day #guarantee #moneyback #period #trial
  • Profile picture of the author Confined To Life
    Depends how easy it is to set up a 30-day free trial for your product. For some things (eBook for example), you can't really offer a free trial. This will usually only work if you're offering software or some kind of ongoing service.

    I don't think you can go wrong with the 60 day guarantee.
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  • Profile picture of the author sovereignn
    I'd go with the free trial... Both of them have their downsides

    This one just feel like it builds more trust and you know we're so confident you'll love our service we'll give you the first month free! Just sounds better
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    • Profile picture of the author Sapan Verma
      A 30 days free trial might work well for a membership site and you'll probably get a better take up on your offer. How many people opt out in the first 30 days depends on the quality of your offer and the expectations you set in your sales letter.

      A 60 days money back guarantee is good for ebooks and instantly downloadable content.

      Split test the two and see what works better for you.
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  • Profile picture of the author kabira2012
    Originally Posted by Alfonso_Montenegro View Post

    Hi fellow warrior.

    I recently saw Eben Pagan's method of offering a 30-day free trial on his products before the customer pays.
    can i know the link please
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    • Originally Posted by kabira2012 View Post

      can i know the link please
      How To Create An Info Product To Sell Online

      I think it's an affiliate link. Not mine though.
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      • Profile picture of the author Frank Donovan
        It's actually just a 30-day delayed payment deal. You give your credit card details and unless you cancel within 30 days, you get charged.


        Originally Posted by Alfonso_Montenegro View Post

        I think it's an affiliate link. Not mine though.
        Alfonso, that is an affiliate link and they're not allowed (even though it's not yours). Just repost the link but delete everything in the URL after "html".
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        • Originally Posted by Frank Donovan View Post


          Alfonso, that is an affiliate link and they're not allowed (even though it's not yours). Just repost the link but delete everything in the URL after "html".


          Thanks for the heads-up, Frank.



          Cheers,
          Fonzy Montenegro
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          • Profile picture of the author overseer
            Personally, I'd prefer the 60-day money back guarantee. As we all know, there are lots of customers who buy products but don't take action immediately. 60 days would be sufficient for them to learn and make the product work.
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            • Originally Posted by overseer View Post

              Personally, I'd prefer the 60-day money back guarantee. As we all know, there are lots of customers who buy products but don't take action immediately. 60 days would be sufficient for them to learn and make the product work.

              Good point, overseer. Thanks!
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  • Profile picture of the author zoritey87
    depends, if it is a software or an e-book, if it is an e-book, offering a 30 days trial will be stupid, but the 30 days trials are easily hacked go for the 60 days.
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    Finally back.

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    • Profile picture of the author robestrong
      Go for the 60 day guarantee. Even with software I wouldn't do a 30 day trial (maybe 7 days), and anything else is duplicatable.
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      • Originally Posted by robestrong View Post

        Go for the 60 day guarantee.

        Yeah. Clickbank's policy is so cool!
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  • Profile picture of the author Christophe Young
    He actually offers a 7 Day free trial on some of his dating ebooks. Something to consider.
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  • Profile picture of the author Ryan David
    The way it's presented, it sounds like he is giving you a shorter refund period by calling it a "Trial".

    So I prefer the 60 day refund period.
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  • Profile picture of the author evilsaigon
    I personally think the 60 day guarantee is better though.

    A 30 day free trial is probably still going to attract a significant number of freeloaders who will automatically cancel after their trial ends. Not to mention credit card fraud will definitely be higher!

    People tend to treat things more seriously when they have to fork the money on the frontend, so a guarantee would probably sift out the freeloaders better.
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    • Profile picture of the author MichaelWinicki
      An option that doesn't require the prospect to pay anything initially is always going to outpull an option where the prospect does have to pay something up front in order to receive the product or service.

      Like the other folks suggested, you need to test in order to see which way leads to the most dollars in your pocket. But if your product or service is good, I would think the free trial offer will ultimately lead to a better return.
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  • Profile picture of the author wwwIMHire
    I think either works well, customer just needs to know that they have some type of recourse if they should not like the product purchase. Nothing wrong with that. Both I believe are enough time to test a product, but I guess it depends on the type of product exactly.


    MJ
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  • Profile picture of the author nicholasb
    run a split test yourself and see which one makes you the most money. Then you'll have a definite answer based on your own testing and experience instead of a bunch of theory
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    • Originally Posted by nicholasb View Post

      run a split test yourself and see which one makes you the most money. Then you'll have a definite answer based on your own testing and experience instead of a bunch of theory
      I agree, nicholasb. Our own experience will always determine how well one method works for us.
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  • Profile picture of the author Raindance
    It differs. You can't offer a 30 day trial period on most digital products as they can get copied within minutes. The trials are best for membership sites.

    Although 60-Day money back guarantee has an advantage. Not everyone wants their money back even if they dislike the product. People are too lazy to get back to the website, follow the instructions, and ask for a refund, and even send the product back to the seller. I'm not saying that refunds are never requested, they are just rare. Money back guarantees don't mean anything in 80% sales. They do hold weight in the MMO/IM niche though because even the buyers know how simple clickbank's refund policy is.
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  • Profile picture of the author jking1
    Trial periods are best to get safer side for buyers. With 60 Day Money back guarantee , I have found lots of claims for my product without any proper reasons. It will not be safe ever.
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  • Trials are tricky to implement and manage. They usually pull higher front-end conversions than money-back gurantees though.
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  • Profile picture of the author talfighel
    I know of some products on the market that you can pay $1 for 30 days and then if you like it, you can pay the full amount. The system takes the full amount if the customer does not cancel their membership which rarely happens.

    Most people like these deals because of the $1.
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    • Originally Posted by talfighel View Post

      I know of some products on the market that you can pay $1 for 30 days and then if you like it, you can pay the full amount. The system takes the full amount if the customer does not cancel their membership which rarely happens.

      Most people like these deals because of the $1.
      Interesting plan, talfighel! Belated Happy New Year by the way my friend.
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  • Originally Posted by Ken_Caudill View Post

    Eben Pagan invented the puppy dog close.

    I didn't know that.

    Oh, it's a technique in sales? Thanks, Ken.
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