30-Day Trial Period or 60-Day Money-back Guarantee?

12 years ago

Depends how easy it is to set up a 30-day free trial for your product. For some things (eBook for example), you can't really offer a free trial. This will usually only work if you're offering software or some kind of ongoing service.

I don't think you can go wrong with the 60 day guarantee.

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sovereignn

12 years ago

I'd go with the free trial... Both of them have their downsides

This one just feel like it builds more trust and you know we're so confident you'll love our service we'll give you the first month free! Just sounds better

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Sapan Verma 12 years ago

A 30 days free trial might work well for a membership site and you'll probably get a better take up on your offer. How many people opt out in the first 30 days depends on the quality of your offer and the expectations you set in your sales letter.

A 60 days money back guarantee is good for ebooks and instantly downloadable content.

Split test the two and see what works better for you.
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kabira2012

12 years ago

Originally Posted by Alfonso_Montenegro

Hi fellow warrior.

I recently saw Eben Pagan's method of offering a 30-day free trial on his products before the customer pays.

can i know the link please

Thanks
1 reply

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Alfonso_Montenegro

12 years ago

Originally Posted by kabira2012

can i know the link please

How To Create An Info Product To Sell Online

I think it's an affiliate link. Not mine though.

Thanks
1 reply

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Frank Donovan

12 years ago

It's actually just a 30-day delayed payment deal. You give your credit card details and unless you cancel within 30 days, you get charged.

Originally Posted by Alfonso_Montenegro

I think it's an affiliate link. Not mine though.

Alfonso, that is an affiliate link and they're not allowed (even though it's not yours). Just repost the link but delete everything in the URL after "html".

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Alfonso_Montenegro

12 years ago

Originally Posted by Frank Donovan

Alfonso, that is an affiliate link and they're not allowed (even though it's not yours). Just repost the link but delete everything in the URL after "html".

Thanks for the heads-up, Frank.

Cheers,
Fonzy Montenegro

Thanks
1 reply

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overseer

12 years ago

Personally, I'd prefer the 60-day money back guarantee. As we all know, there are lots of customers who buy products but don't take action immediately. 60 days would be sufficient for them to learn and make the product work.

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Alfonso_Montenegro

12 years ago

Originally Posted by overseer

Personally, I'd prefer the 60-day money back guarantee. As we all know, there are lots of customers who buy products but don't take action immediately. 60 days would be sufficient for them to learn and make the product work.

Good point, overseer. Thanks!

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twister85

12 years ago

can i have the links

Thanks

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zoritey87

12 years ago

depends, if it is a software or an e-book, if it is an e-book, offering a 30 days trial will be stupid, but the 30 days trials are easily hacked go for the 60 days.

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robestrong 12 years ago

Go for the 60 day guarantee. Even with software I wouldn't do a 30 day trial (maybe 7 days), and anything else is duplicatable.
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- Alfonso_Montenegro 12 years ago
  
  Originally Posted by robestrong
  
  Go for the 60 day guarantee.
  
  Yeah. Clickbank's policy is so cool!
  
  Thanks
  
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Christophe Young

12 years ago

He actually offers a 7 Day free trial on some of his dating ebooks. Something to consider.

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Ryan David

12 years ago

The way it's presented, it sounds like he is giving you a shorter refund period by calling it a "Trial".

So I prefer the 60 day refund period.

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evilsaigon

12 years ago

I personally think the 60 day guarantee is better though.

A 30 day free trial is probably still going to attract a significant number of freeloaders who will automatically cancel after their trial ends. Not to mention credit card fraud will definitely be higher!

People tend to treat things more seriously when they have to fork the money on the frontend, so a guarantee would probably sift out the freeloaders better.

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MichaelWinicki 12 years ago

An option that doesn't require the prospect to pay anything initially is always going to outpull an option where the prospect does have to pay something up front in order to receive the product or service.

Like the other folks suggested, you need to test in order to see which way leads to the most dollars in your pocket. But if your product or service is good, I would think the free trial offer will ultimately lead to a better return.
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wwwIMHire

12 years ago

I think either works well, customer just needs to know that they have some type of recourse if they should not like the product purchase. Nothing wrong with that. Both I believe are enough time to test a product, but I guess it depends on the type of product exactly.

MJ

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nicholasb

12 years ago

run a split test yourself and see which one makes you the most money. Then you'll have a definite answer based on your own testing and experience instead of a bunch of theory

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Alfonso_Montenegro

12 years ago

Originally Posted by nicholasb

run a split test yourself and see which one makes you the most money. Then you'll have a definite answer based on your own testing and experience instead of a bunch of theory

I agree, nicholasb. Our own experience will always determine how well one method works for us.

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Raindance

12 years ago

It differs. You can't offer a 30 day trial period on most digital products as they can get copied within minutes. The trials are best for membership sites.

Although 60-Day money back guarantee has an advantage. Not everyone wants their money back even if they dislike the product. People are too lazy to get back to the website, follow the instructions, and ask for a refund, and even send the product back to the seller. I'm not saying that refunds are never requested, they are just rare. Money back guarantees don't mean anything in 80% sales. They do hold weight in the MMO/IM niche though because even the buyers know how simple clickbank's refund policy is.

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jking1

12 years ago

Trial periods are best to get safer side for buyers. With 60 Day Money back guarantee , I have found lots of claims for my product without any proper reasons. It will not be safe ever.

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Anonymous Affiliate

12 years ago

Trials are tricky to implement and manage. They usually pull higher front-end conversions than money-back gurantees though.

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talfighel

12 years ago

I know of some products on the market that you can pay $1 for 30 days and then if you like it, you can pay the full amount. The system takes the full amount if the customer does not cancel their membership which rarely happens.

Most people like these deals because of the $1.

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Alfonso_Montenegro

12 years ago

Originally Posted by talfighel

I know of some products on the market that you can pay $1 for 30 days and then if you like it, you can pay the full amount. The system takes the full amount if the customer does not cancel their membership which rarely happens.

Most people like these deals because of the $1.

Interesting plan, talfighel! Belated Happy New Year by the way my friend.

Thanks

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Alfonso_Montenegro

12 years ago

Originally Posted by Ken_Caudill

Eben Pagan invented the puppy dog close.

I didn't know that.

Oh, it's a technique in sales? Thanks, Ken.

Thanks

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