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some facebook ad queries

by gillw254
3 replies
Hi,

I had some few doubts:

These days I started on 'facebook marketing'.. iam thinking to split test my ads by changing different images in it..

iam sure here some are already experienced with 'facebook ads', please kindly suggest me for below queries:



Anyway, my queries are:

If I keep more than 1 ad for split-testing,

a) which ad does facebook shows to my visitors?

b) how does it identify which working better and show only that ad automatically to my users?

c) and do you think i will be charged more because of split-testing?

d) For promoting 'Land Pages' , is it better to go with CPM or CPC? whats your advise?


sorry if they're noob queries..


Waiting for your answers!


Thanks!
#facebook #queries
  • Profile picture of the author gillw254
    can anyone please? sorry to bump!
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  • Profile picture of the author Shaolinsteve
    If I keep more than 1 ad for split-testing,

    a) which ad does facebook shows to my visitors?
    It will show both that's the whole point of split testing.


    b) how does it identify which working better and show only that ad automatically to my users?
    I assume its broken down to the CTR % and how relevant the ad is in the area you are marketing.


    c) and do you think i will be charged more because of split-testing?
    You would need to run 2 different ads to split test as far as I know. You will have to pay for these both separately.


    d) For promoting 'Land Pages' , is it better to go with CPM or CPC? whats your advise?
    I would always choose CPC as CPM can be flushed out very quickly and not giving you any realistic results to test.
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    • Profile picture of the author gillw254
      Originally Posted by Shaolinsteve View Post

      If I keep more than 1 ad for split-testing,

      a) which ad does facebook shows to my visitors?
      It will show both that's the whole point of split testing.


      b) how does it identify which working better and show only that ad automatically to my users?
      I assume its broken down to the CTR % and how relevant the ad is in the area you are marketing.


      c) and do you think i will be charged more because of split-testing?
      You would need to run 2 different ads to split test as far as I know. You will have to pay for these both separately.


      d) For promoting 'Land Pages' , is it better to go with CPM or CPC? whats your advise?
      I would always choose CPC as CPM can be flushed out very quickly and not giving you any realistic results to test.


      Hey thanks for your reply!

      In case of 4), in many websites suggested to go with CPM (instead of CPC).. Ofcourse iam not saying you're wrong!

      i guess i should test myself!
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