A couple of weeks back, I was looking through some of the WSOs. I saw one that, from my entrepreneurial point of view, spelled out a huge value.
It had only just started so I decided to skim through some of the initial comments/questions and I saw a comment that read:
|This isn't some of that warmed over PLR crap, is it?|
My initial impression was, "Is this some elitist snob?" but my experience from years of marketing online kicked less than a second later and I thought,
|"This poor b*****d doesn't understand how this game works at all, does he?"|
Personally, I think Private Label Rights (PLR) and Master Resale Rights (MRR) offer some of the quickest, most accessible, and time-proven ways for newbies and intermediate marketers to make money online. So, why is this guy asking, "That's not some of that warmed over PLR crap, is it?"
Let's take a look here for a second...
One of the most successful businessmen I ever met emphatically drove home the concept that I was to never reinvent the wheel.
Have you ever looked at the shelves of ANY bookstore and seen 100s and 100s of titles in each section that are all, pretty much, about the SAME EXACT THING? How many diet books are there? How many relationship books are there? They aren't all different.
Two tenets that are of value to me, in this regard, read like this:
- Duplicate, THEN innovate; and,
- Reconstitute and Reuse.
- Timeless and Proven. It's what many have done, and continue to do, to get a good strong start in their online businesses;
- A Never-Ending Supply of Prospects. There are 100s of 1000s of wanna-be, work-at-home NEWBIES coming online every year. They can benefit from the solid, quality information in PLR/MMR, but there's a good chance they'll never buy it if it has yesteryear's graphics on it, or seems to be on every street corner;
- An Astronomical Amount of Niches, in General. People are always finding new phrases to search for things on the web. New words and phrases are being invented every day. Long tail keyword marketing has even created 1000s of niches within niches.
- Reconstituting Graphics and Packaging is a normal, valid, and even necessary, part of effective marketing. Being on every street corner does not mean a product is poor or cheap. It just means its either been over- or poorly-marketered.
- Perfectly Ethical. As long as the PLR/MRR does not make exaggerated claims, then it's a valid product. In fact, sometimes, there is perfectly new stuff that hypes or exaggerates potential.
That, in my experience, is how an entrepreneur thinks. While, the complaint/question,
|"That's not some of that warmed over PLR/MRR, is it?"|
You're not too smart for your own good, are you?